ARTICLE: ‘Beyond the Gates’ Preview Special Performs Well For CBS, Network’s Veteran Soaps See Substantial Gains

[Errol]

During the week of February 17-21, 2025, CBS aired “Beyond the Gates: Welcome to the Neighborhood,” a five-day, five-part half-hour daytime special produced by the team at “Entertainment Tonight” and hosted by Kevin Frazier and Sheryl Underwood.

The special previewed what’s to come on the daytime soap opera, “Beyond the Gates,” which is the first new soap opera scheduled to air on the network’s daytime lineup in nearly 40 years (since “The Bold and the Beautiful” in 1987), the first new daily drama series to air on broadcast television in more than 25 years (since NBC’s “Passions” in 1999) and the first-ever one-hour Black-centric daytime drama series. The soap opera premiered Monday, February 24 on CBS, with its first three episodes now streaming on Paramount+, CBS.com and the CBS App.

According to figures released by Nielsen, the special did well for the network, beating “GMA3: What You Need to Know,” “NBC News Daily” and encore broadcasts of “The Bold and the Beautiful” in both Women 18-49 and Women 25-54 rating. The special was also close to tying “General Hospital” and topped the year ago performance of “The Talk” in the key sales demographics.

http://www.soapoperanetwork.com/media/2025/02/Beyond-The-Gates-Welcome-To-The-Neighborhood-1024x576.jpg

“Beyond the Gates: Welcome to the Neighborhood
CBS

For the week, “Beyond the Gates: Welcome to the Neighborhood” averaged a 0.19 rating among Women 18-49 and a 0.30 rating among Women 25-54. Meanwhile, “General Hospital” pulled a 0.21 rating among Women 18-49, flat with its year ago performance, and a 0.32 rating among Women 25-54, even with last week.

While Total Viewers were not available for all shows at press time, we hear “General Hospital” averaged 2.048 million viewers for the week, up +116,000 viewers compared to its performance one week earlier (2.048 million vs. 1.932 million). This marks an end to a trend that began early last year when the show averaged less than two million viewers week after week throughout 2024.

Compared to its performance during the same week last year, “General Hospital” was down a mere -4,000 viewers (2.048 million vs. 2.052 million).

As for the veteran CBS soaps, “The Young and the Restless” and “The Bold and the Beautiful” were each up by the same amount week-to-week in both Women 18-49 (+0.03) and Women 25-54 (+0.08). 

With its 0.54 rating among Women 18-49, “The Young and the Restless” saw the biggest year-to-year gain among Women 25-54 rating (+0.07) compared to all other daytime broadcast shows, while “The Bold and the Beautiful” tied for the second biggest year-to-year gain (+0.04) in the demo.

After surging in both categories last week, “GMA3: What You Need to Know” fell to its normal averages, ranking last for the week with “NBC News Daily” outperforming its competitor among the network news programs.

Wrap-Up

What follows is a breakdown of how the daytime broadcast shows performed during the week of February 17-21, 2025 among Women 18-49 rating and Women 25-54 rating, including their performance during the comparable week last year.

A closer look at how the daytime soaps performed, specifically their daily performance breakdown in the demos, will be posted shortly.

Note: Only figures available to Soap Opera Network at press time are published below. Total Viewers for daytime have been unavailable to us since late September 2024. That said, it is unclear if “General Hospital” averaged more than two million between that time and the week of February 17-21, 2025.

The year ago performance for encores of “The Bold and the Beautiful” and “Beyond the Gates: Welcome to the Neighborhood” is compared to the performance of “The Talk” during the week of February 19-23, 2024. Additionally, the week ago performances are compared to encores of “The Price is Right” which aired during the week of February 10-14, 2025, and whose demo performance was not released by Nielsen.

Week of February 17-21, 2025 Rankers

Women 18-49 Rating

Rank / Show / Network	This Week	Last Week	2024
1. The Price Is Right 2 (CBS)	0.39	0.40	0.41
2. The Price Is Right 1 (CBS)	0.34	0.34	0.38
— TODAY 3rd Hour (NBC)	0.34	0.29	0.29
4. The Young and the Restless (CBS)	0.31	0.28	0.32
5. The Bold and the Beautiful (CBS)	0.28	0.25	0.29
6. The View (ABC)	0.26	0.25	0.20
7. Let’s Make a Deal 2 (CBS)	0.24	0.25	0.32
— TODAY with Jenna & Friends (NBC)	0.24	0.24	0.23
9. Let’s Make a Deal 1 (CBS)	0.23	0.22	0.30
10. General Hospital (ABC)	0.21	0.22	0.21
11. Beyond the Gates: Welcome to the Neighborhood (CBS) – S	0.19	N/A*	0.18*
12. NBC News Daily (NBC)	0.16	0.15	0.16
— The Bold and the Beautiful Encore (CBS) – R	0.16	N/A*	0.18*
14. GMA3: What You Need to Know (ABC)	0.14	0.21	0.13
Source: Nielsen (Live+Same Day) – February 17-21, 2025

Women 25-54 Rating

Rank / Show / Network	This Week	Last Week	2024
1. The Price Is Right 2 (CBS)	0.61	0.56	0.60
2. The Price Is Right 1 (CBS)	0.54	0.47	0.56
— The Young and the Restless (CBS)	0.54	0.46	0.47
4. TODAY 3rd Hour (NBC)	0.47	0.45	0.49
5. The Bold and the Beautiful (CBS)	0.45	0.37	0.41
6. The View (ABC)	0.37	0.36	0.36
— Let’s Make a Deal 2 (CBS)	0.37	0.35	0.44
— Let’s Make a Deal 1 (CBS)	0.37	0.30	0.41
9. TODAY with Jenna & Friends (NBC)	0.36	0.36	0.38
10. General Hospital (ABC)	0.32	0.32	0.38
11. Beyond the Gates: Welcome to the Neighborhood (CBS) – S	0.30	N/A*	0.26*
12. The Bold and the Beautiful Encore (CBS) – R	0.25	N/A*	0.26*
13. NBC News Daily (NBC)	0.23	0.24	0.25
14. GMA3: What You Need to Know (ABC)	0.21	0.29	0.26
Source: Nielsen (Live+Same Day) – February 17-21, 2025

The numbers above are calculated using Live+Same Day viewing and DVR playback, defined as 3:00 a.m.-3:00 a.m., and are courtesy of Nielsen.

Beginning August 31, 2020, national ratings include Out of Home (OOH) viewing. Previously, ratings did not include OOH viewing. Averages are based on regular telecasts.

LEGEND

R = Repeat	S = Special	P = Premiere
NR = Not Rated / Not Ranked	N/A = Not Available	* denotes further information

Summary (Preemptions/Schedule Changes)*

There were no preemptions, schedule changes, or interruptions reported by Nielsen during the week of February 17-21, 2025.

Note: The post ‘Beyond the Gates’ Preview Special Performs Well For CBS, Network’s Veteran Soaps See Substanial Gains appeared first on the Soap Opera Network website.

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[Soapsuds]

The buzz from beyond the gates helped the other shows on CBS.

 

General Hospital is in trouble. They had a big week in secrets coming out, with Elizabeth and Lucky's confrontation with Cyrus, plus Cyrus being shot and killed, yet the ratings didn't move.

 

The Gates is likely to overtake General Hospital in the ratings soon.

[ranger1rg]

Those BTG ratings are really impressive -- especially when you consider those were specials and not episodes of the soap.

That has to be encouraging.

[BetterForgotten]

If BTG overtakes GH in its first month and sticks there, ABC needs to make sweeping changes at GH. Frank Valentini and the writers need to be fired immediately. 

[Taoboi]

Yeeeah they are so close and it is not even the actual episodes.

 

Uh oh now.

[Soapsuds]

I know. That's why I said GH is in trouble. BTG were specials and not actual episodes.

[BetterForgotten]

And those specials had very minimal promotion behind them too. 

[AbcNbc247]

Interesting.

In what markets are GH and BTG going head to head? They aren't here in NYC.

[Taoboi]

Exactly!!!! Meanwhile, the show itself had plenty of promotion. This is juicy.

 

Or at least in trouble of much needed changes. 

 

 

The real tea!!! 

[Liberty City]

Now this is what I am talking about!! For specials barely promoted for a full week, they did great. This gives amazing promise for the show itself!!!

[Soapsuds]

Texas is one.

[AbcNbc247]

The entire state? Or just individual markets?

[Errol]

As I reported long ago, seven of the eight ABC Owned television stations returned “General Hospital” back to its 3:00 PM ET/2:00 PM PT slot beginning Monday, September 8, 2014. 

Those stations include WABC in New York, KABC in Los Angeles, WLS in Chicago, WPVI in Philadelphia, KGO in San Francisco, KTRK in Houston, WTVD in Raleigh-Durham and KSAT in San Antonio, which is the sole non-ABC Owned station that made the change.

 

https://www.soapoperanetwork.com/2014/08/gh-time-slot-switch-7-abc-owned-operated-stations-returning-soap-original-time

[dragonflies]

Columbus, Ohio is my market and they go head to head

[Errol]

To follow up, this means that GH competes with BTG in all other markets not mentioned above with both shows airing at 2:00 p.m. ET/1:00 p.m. PT.