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BTG: History, Behind the Scenes Articles & Photos


Errol

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I'm curious as to what metrics will be used to determine if BTG is a success. We are obviously in a new era of television, one in which no soap opera has ever had to premiere and find an audience. How will BTG be measured? How much will live figures matter? Will streams matter? 

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One of the reasons given for getting rid of The Talk is because of it's low streams. It's live ratings were also significantly behind the entire daytime lineup. Errol posted a ratings report from CBS Daytime a few weeks ago and from that I do recall the numbers they were touting included delayed viewing. I don't remember if it was Live+3 or Live+7, but I'd imagine they'll be looking at those numbers plus how well it does on Paramount Plus.

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