More from a scheduling/production aspect, but NBC waited too long to launch Passions following JER's Days departure and the climax of his stories. By the time the show debuted in July '99, Days' big W18-49 advantage versus Y&R & AMC completely evaporated. Both shows beat Days in that demo the during Passions' first week.
AW having a bit of a demo resurgence in late '96-97 (along with SB starting) probably played a role in the extended development time frame. But then AW's demos started tanking basically as soon as JER left Days, wasting the 2pm hour for 18 months.
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bongobong ·