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February 27 - March 3, 2006


R!ck

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Ratings for the week February 27 - March 3, 2006

(Compared to Last Week/Compared to Last Year)

Total Viewers

1. Y&R 5,401,000 (-123,000/-20,000)

2. B&B 4,264,000 (-35,000/+217,000)

3. GH 3,542,000 (-98,000/-479,000)

4. AMC 3,413,000 (-55,000/-501,000)

5. OLTL 3,247,000 (-21,000/-5,14,000)

6. DAYS 3,170,000 (+4,000/-413,000)

7. ATWT 3,081,000 (-285,000/-498,000)

8. GL 2,829,000 (-84,000/-255,000)

9. PSNS 1,965,000 (-50,000/-706,000)

HH

1. Y&R 4.3/15 (same/same)

2. B&B 3.4/11 (+.1/+.2)

3. GH 2.9/9 (same/-.4)

4. AMC 2.8/9 (same/-.3)

5. OLTL 2.7/7 (same/-.3)

6. DAYS 2.5/8 (-.1/-.3)

6. ATWT 2.5/8 (-.1/-.4) ------------> ties low rating

8. GL 2.3/7 (same/-.2)

9. PSNS 1.5/5 (-.2/-.6) ------------> ties low rating

Women 18-49 Viewers

1. Y&R 1,436,000 (-71,000/+3,000)

2. GH 1,287,000 (-152,000/-248,000)

3. AMC 1,239,000 (-60,000/-285,000)

4. DAYS 1,158,000 (-77,000/-220,000)

5. OLTL 1,145,000 (-100,000/-269,000)

6. B&B 1,132,000 (-9,000/+36,000)

7. ATWT 838,000 (-139,000/-169,000)

8. PSNS 826,000 (+6,000/-265,000)

9. GL 824,000 (-130,000/-59,000)

Women 18-49 Rating

1. Y&R 2.2/15 (-.1/same)

2. GH 2.0/12 (-.2/-.3)

3. AMC 1.9/12 (-.1/-.4)

4. DAYS 1.8/11 (-.1/-.3)

5. B&B 1.7/11 (same/same)

5. OLTL 1.7/11 (-.2/-.5)

7. PSNS 1.3/8 (same/-.4)

7. ATWT 1.3/8 (-.2/-.2)

7. GL 1.3/8 (-.2/same)

Girls 12-17 Viewers

1. GH 51,000 (+1,000/-11,000)

2. AMC 44,000 (same/+11,000)

3. PSNS 39,000 (-29,000/-19,000)

4. OLTL 38,000 (+5,000/-15,000)

5. DAYS 33,000 (-14,000/+1,000)

6. Y&R 30,000 (-24,000/-18,000)

6. B&B 30,000 (-9,000/-8,000)

8. GL 17,000 (-8,000/-8,000)

9. ATWT 11,000 (-13,000/-21,000)

Women 18-34 Rating

1. DAYS 1.7/12 (-.3/-.8)

2. Y&R 1.6/11 (same/+.3)

3. PSNS 1.4/9 (-.1/-.7)

3. GH 1.4/9 (-.1/-.2)

5. AMC 1.3/9 (same/-.4)

6. B&B 1.2/8 (-.1/+.3)

6. OLTL 1.2/8 (-.2/ -.4)

8. GL 1.0/6 (-.1/-.1)

9. ATWT 0.9/6 (-.3/-.2)

Men 18+ Viewers

1. Y&R 1,196,000 (-54,000/+2,000)

2. B&B 966,000 (+9,000/+119,000)

3. DAYS 635,000 (+60,000/-100,000)

4. ATWT 614,000 (-53,000/-38,000)

5. AMC 608,000 (+4,000/-154,000)

6. GL 579,000 (-13,000/-82,000)

7. OLTL 535,000 (+12,000/-101,000)

8. GH 530,000 (-22,000/-207,000)

9. PSNS 417,000 (+7,000/-183,000)

-------------------------------------

Day-To-Day Ratings - HH/Total Viewers

AMC

Monday: 3.0/3,739,000

Tuesday: 2.7/3,257,000

Wednesday: 2.7/3,510,000

Thursday: 2.8/3,226,000

Friday: 2.7/3,334,000

ATWT

Monday: 2.5/3,176,000

Tuesday: 2.5/3,024,000

Wednesday: 2.6/3,133,000

Thursday: 2.4/3,010,000

Friday: 2.4/3,064,000

B&B

Monday: 3.3/4,235,000

Tuesday: 3.4/4,167,000

Wednesday: 3.4/4,310,000

Thursday: 3.4/4,361,000

Friday: 3.2/4,245,000

DAYS

Monday: 2.5/3,328,000

Tuesday: 2.5/3,151,000

Wednesday: 2.4/3,045,000

Thursday: 2.6/3,187,000

Friday: 2.5/3,141,000

GH

Monday: 3.1/3,713,000

Tuesday: 2.9/3,520,000

Wednesday: 2.8/3,616,000

Thursday: 2.8/3,287,000

Friday: 2.9/3,571,000

GL

Monday: 2.4/3,036,000

Tuesday: 2.3/2,794,000

Wednesday: 2.2/2,655,000

Thursday: 2.2/2,709,000

Friday: 2.2/2,952,000

OLTL

Monday: 2.9/3,554,000

Tuesday: 2.7/3,240,000

Wednesday: 2.5/3,270,000

Thursday: 2.6/3,005,000

Friday: 2.6/3,166,000

PSNS

Monday: 1.7/2,308,000

Tuesday: 1.5/1,846,000

Wednesday: 1.4/1,675,000

Thursday: 1.6/1,961,000

Friday: 1.6/2,036,000

Y&R

Monday: 4.6/5,823,000

Tuesday: 4.3/5,368,000

Wednesday: 4.2/5,231,000

Thursday: 4.3/5,413,000

Friday: 4.2/5,172,000

----------------------

For the SEASON September 19, 2005 through March 5, 2005

HH

1. Y&R 4.2

2. B&B 3.3

3. GH 2.8

4. ATWT 2.7

5. AMC 2.6

5. DAYS 2.6

5. OLTL 2.6

8. GL 2.3

9. PSNS 1.7

Women 18-49 Rating

1. Y&R 2.0

1. GH 2.0

3. DAYS 1.9

4. AMC 1.8

4. OLTL 1.8

6. B&B 1.6

7. PSNS 1.4

8. ATWT 1.3

9. GL 1.2

---------------------------------------

NBC Ratings Report

NBC DAYTIME TIES FOR #2 IN FEBRUARY AMONG WOMEN 18-49 AND IS #1 FOR THE 26TH STRAIGHT SWEEP IN THE VALUABLE WOMEN 18-34 DEMO

Published: March 9, 2006

'DAYS OF OUR LIVES' HAS FINISHED #1 IN THE WOMEN 18-34 RACE IN EVERY SWEEP SINCE NOVEMBER 1995

'PASSIONS' TIES FOR #2 FOR THE SWEEP AMONG WOMEN 18-34

BURBANK, Calif. -- March 9, 2006 -- NBC Daytime finished the February sweep tied for #2 among women 18-49 and #1 outright among women 18-34. It's NBC's 26th consecutive sweep victory in the valuable women 18-34 category (including one tie) and 10th in a row in February (including a tie).

NBC was also #1 for the month among women 18-24 and females 12-17 (tie).

For the Feb. 2-March 1 sweep period, "Days of our Lives" (1.9 rating, 12 share among women 18-49, 2.0/13 among women 18-34) tied for #4 in the women 18-49 category and finished #1 outright with women 18-34. "Days" has ranked #1 among women 18-34 in every sweep since November 1995.

For the sweep, "Passions" (1.3/8 among women 18-49, 1.6/10 among women 18-34) tied for #10 in the women 18-49 race. Among women 18-34, "Passions" tied for #2 for the sweep, ahead of such rival dramas as "General Hospital," "All My Children" and "The Bold and the Beautiful."

Season to date, NBC is #2 among women 18-49 and #1 among women 18-34. "Days of our Lives" is #3 in the women 18-49 race and #1 among women 18-34. For the season, "Passions" is tied for #7 in the women 18-49 category and #2 among women 18-34.

NBC Daytime tied for #2 for the week of Feb. 27-March 3 among women 18-49 and was #1 in the women 18-34 demographic, marking the network's 320th consecutive weeklong victory among women 18-34.

Ratings reflect "live plus same day" data unless otherwise noted. Season-to-date figures are averages of live only results through Dec. 25 and "live plus seven day" data since then, except for the two most recent weeks, which are live plus same day.

According to in-home viewing figures from Nielsen Media Research for the Feb. 2-March 1 sweep, averages among women 18-49 were: ABC a 1.9 rating, 12 share; NBC, 1.6/10; CBS, 1.6/10. Women 18-34 averages were: NBC, 1.8/11; ABC, 1.3/8; CBS, 1.2/8. In total viewers, averages for the sweep were: CBS, 4.2 million; ABC, 3.4 million; NBC, 2.7 million.

For the season, averages among women 18-49 are: ABC, 1.7/11; NBC, 1.6/10; CBS, 1.5/10. Women 18-34 averages for the season are: NBC, 1.8/11; ABC, 1.2/8; CBS, 1.2/8. In total viewers, averages for the season are: CBS, 4.2 million; ABC, 3.2 million; NBC, 2.8 million.

For the week of Feb. 27-March 3, averages among women 18-49 were: ABC 1.8/12; NBC, 1.5/10; CBS, 1.5/10. Women 18-34 averages for the week were: NBC, 1.6/10; ABC, 1.2/8; CBS, 1.1/8. In total viewers, averages for the week were: CBS, 4.2 million; ABC, 3.4 million; NBC, 2.6 million.

ABC Ratings Report

Fringe Ratings Report: ABC Daytime Programming February 2006 Sweep (2/2/06-3/1/06) and Week of February 20-24, 2006

ABC DAYTIME'S DRAMA LINEUP RANKS NO. 1 FOR THE 9TH STRAIGHT FEBRUARY SWEEP AMONG WOMEN 18-49, MARKING ABC'S MOST DOMINANT PERFORMANCE SINCE THE FEBRUARY 2000 SWEEP

ABC DAYTIME'S FULL LINEUP IS NO. 1 FOR THE 4TH STRAIGHT FEBRUARY SWEEP, ALSO MARKING ABC'S MOST DOMINANT PERFORMANCE SINCE THE FEBRUARY 2000 SWEEP

ABC DAYTIME WINS ALL FOUR LIVE TIME PERIODS FOR THE SWEEP AMONG WOMEN 18-49, AND ALSO DELIVERS THREE OF THE TOP FIVE PROGRAMS FOR THE SWEEP

ABC DAYTIME IS THE ONLY NETWORK TO POSTS GAINS VERSUS FEBRUARY 2005 IN BOTH LINEUPS AMONG FEMALE TEENS

ABC DAYTIME'S DRAMA LINEUP RANKS NO. 1 FOR THE 60TH STRAIGHT WEEK, ITS LONGEST WINNING STREAK SINCE THE ONE ENDING JUNE 2000, AND IS NO. 1 SEASON TO DATE AMONG WOMEN 18-49

ABC'S FULL LINEUP IS NO. 1 FOR THE 18TH STRAIGHT WEEK, AND IS NO. 1 SEASON TO DATE AMONG WOMEN 18-49

"GENERAL HOSPITAL" OUTPERFORMED ITS TIME PERIOD COMPETITOR, CBS' "GUIDING LIGHT," BY 64%AMONG WOMEN 18-49 FOR THE SWEEP, BY 56% FOR THE WEEK AND BY 62% SEASON TO DATE

"ONE LIFE TO LIVE" OUTPERFORMED ITS TIME PERIOD COMPETITOR, CBS' "AS THE WORLD TURNS," BY 40% AMONG WOMEN 18-49 FOR THE SWEEP, BY 37% FOR THE WEEK AND BY 35% SEASON TO DATE

ABC WINS THE COMMON 1-3PM LIVE TIME PERIOD (THE ONLY TWO HOURS NBC PROGRAMS) FOR THE 18TH STRAIGHT WEEK, BEATING NBC BY 23% FOR THE WEEK AND 11% IN THE SWEEP AMONG WOMEN 18-49

February 2006 Sweep (2/2/06-3/1/06)

ABC's Daytime drama lineup was No. 1 for the 9th straight February sweep among Women 18-49, with a 2.0 rating, delivering 1.3 million Women 18-49. ABC's Daytime drama lineup outperformed CBS' and NBC's by 23% in actuals among Women 18-49, marking its most dominate February sweep since February 2000. Among Female Teens, the lineup was up 7% versus February 2005, posting its best February sweep numbers since 2004.

ABC's full Daytime schedule was No. 1 for the 4th straight February sweep among Women 18-49, with a 1.9 rating, delivering 1.2 million Women 18-49. ABC's Daytime drama lineup outperformed CBS' by 19% and NBC's by 15% in actuals among Women 18-49, also marking its most dominant sweep since February 2000. Among Female Teens, the lineup was up 7% versus February 2005, posting its best February sweep numbers since 2004. In the 1-3pm live time period (the only two hours NBC programs), ABC was No. 1, with a 1.8 rating and an 11 share - delivering 1.2 million Women 18-49 and outperforming NBC by 11% based on actuals.

ABC had three of the top five shows for the sweep and won* all four time periods in Women 18-49:

* "The View" delivered a 1.5 rating, delivering an average audience of 970,000 Women 18-49. The talker beat the combined half-hours of "The Price is Right" by 7% (and by 7% in the live time period), "As the World Turns" by 9%, "Guiding Light" by 15% and "Passions" by 10%.

* "General Hospital" was the No. 2-ranked program, with a 2.1 rating, delivering 1.4 million Women 18-49. "General Hospital" outdelivered "Days of our Lives" by 11%. Also, "GH" outdelivered its time period rival, "Guiding Light," by 64% for the sweep among Women 18-49 (and by 67% in the live time period).

* "All My Children" was the No. 3-ranked program, with a 2.0 rating, delivering 1.3 million Women 18-49. "AMC" beat "Days of our Lives" by 7% among Women 18-49 based on actuals and the "Y&R/B&B" combo on CBS by 1% in the live time period. Among Female Teens, the drama was up 26% versus last year (most growth), posting its best February sweep numbers since 2004.

* "One Life to Live" was the No. 4*-ranked program of the sweep, with a 1.9 rating (*tied with "Days of our Lives"), delivering 1.3 million Women 18-49. "OLTL" outperformed time period competitors "As the World Turns" by 40% and "Passions" by 42% for the sweep among Women 18-49 (it also beat both dramas in the live time period by 40% and 42%, respectively). Among Female Teens, the drama was up 8% versus last year (most growth), posting its best February sweep numbers since 2004.

Following are the Daytime drama and full Daytime ratings averages for the sweep:

DAYTIME DRAMAS: TOTAL VIEWERS WOMEN 18-49

No. 1 CBS 3,890,000 No. 1 ABC 2.0

No. 2 ABC 3,440,000 No. 2 CBS 1.6

No. 3 NBC 2,710,000 No. 2 NBC 1.6

FULL DAYTIME: TOTAL VIEWERS WOMEN 18-49

No. 1 CBS 4,240,000 No. 1 ABC 1.9

No. 2 ABC 3,390,000 No. 2 CBS 1.6

No. 3 NBC 2,710,000 No. 2 NBC 1.6

Week of February 27 - March 3, 2006

ABC's Daytime drama lineup was No. 1 for the 60th straight week among Women 18-49, ABC's longest winning streak since the one ending June 2000, with a 1.9 rating, delivering 1.2 million Women 18-49 for the week of February 27, 2006. ABC's Daytime drama lineup outperformed CBS' by 17% and NBC's by 23% in actuals among Women 18-49. Among Female Teens, the lineup was up 5% versus the prior week (only network up).

ABC's full Daytime schedule was No. 1 for the 18th straight week among Women 18-49, with a 1.8 rating, delivering an average audience of 1.2 million Women 18-49. ABC outperformed CBS by 16% and NBC by 17% in actuals among Women 18-49. In the 1-3pm live time period (the only two hours NBC programs), ABC was No. 1 for the 18th straight week, with a 1.8 rating and a 12 share - delivering 1.2 million Women 18-49 and outperforming NBC by 23% based on actuals.

ABC had three of the top five shows for the week among Women 18-49:

* "The View" delivered a 1.5 rating, delivering an average audience of 980,000 Women 18-49. The talker beat the combined half-hours of "The Price is Right" by 15%, "As the World Turns" by 17%, "Guiding Light" by 19% and "Passions" by 18%. The show was up 2% versus the prior week, posting its best numbers in one month among Women 18-49 (most growth). Also, "The View" was up 2% versus the prior week among Women 18-34 (only program up). Among Female Teens, the talker was up 20% versus last year.

* "General Hospital" was the No. 2-ranked program, with a 2.0 rating, delivering 1.3 million Women 18-49. "General Hospital" outdelivered "Days of our Lives" by 11% among women 18-49. "GH" also outdelivered its time period rival, "Guiding Light," by 56% for the week and is outdelivering the drama by 62% season to date among Women 18-49 (it also beat "GL" by 58% in the live time period this week). Among Female Teens, the drama was up 2% versus the prior week.

* "All My Children" was the No. 3-ranked program, with a 1.9 rating, delivering 1.2 million Women 18-49. "AMC" beat "Days of our Lives" by 7% among Women 18-49 based on actuals. Among Female Teens, the drama was up 33% versus last year (most growth).

* "One Life to Live" was the No. 5*-ranked program of the week, with a 1.7 rating (*tied with "Bold & the Beautiful"), delivering 1.1 million Women 18-49. "OLTL" outperformed time period competitors "As the World Turns" by 37% and "Passions" by 39% for the week. For the season, the drama is outperforming "As the World Turns" by 35% and "Passions" by 32% among Women 18-49 (it also beat both dramas in the live time period by 37% and 39%, respectively). Among Female Teens, the drama was up 15% versus the prior week (most growth).

Season to date, ABC Daytime's drama lineup ranks No. 1, with a 1.9 rating, delivering 1.2 million Women 18-49 - outperforming CBS by 20% and NBC by 15% in actuals. In the full lineup, ABC Daytime is No. 1, with a 1.7 rating, delivering 1.1 million Women 18-49, outperforming CBS by 16% and NBC by 7% in actuals.

Following are the Daytime drama and full Daytime ratings averages for the week:

DAYTIME DRAMAS: TOTAL VIEWERS WOMEN 18-49

No. 1 CBS 3,840,000 No. 1 ABC 1.9

No. 2 ABC 3,400,000 No. 2 CBS 1.6

No. 3 NBC 2,570,000 No. 3 NBC 1.5

FULL DAYTIME: TOTAL VIEWERS WOMEN 18-49

No. 1 CBS 4,180,000 No. 1 ABC 1.8

No. 2 ABC 3,360,000 No. 2 CBS 1.5

No. 3 NBC 2,570,000 No. 2 NBC 1.5

**As of 12/26/05, all data above reflects a hybrid of "Live", "Live + Same Day" and "Live + 7 Day". Shares are no longer included because playback is done outside the normal time period.

CBS Ratings Report

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Posted

Thanks Rick. Glad to see Days is holding on to some important demo groups anyway.

Hopefully things will pick back up for them soon in the weekly current ratings.

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Funny how on ABC's press release they make no mention of All My Children's time period at all. At least NBC's press release shows the categories they are even losing in.

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:lol: Good one.

Not bad all over for Days. The demos aren't horrible so at least they are holding on to that which is good going into the coming weeks.

Looking forward to seeing the other numbers as well.

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Posted

Well it's REALLY close and it hasn't been this close in a long time....it even beat it in total viewers one day....maybe this week with the climax of the Janet story will push them over GH this week.

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