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The Biz: Why soaps are bubbling


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Talk shows have been falling for years now, aside from a few of the major ones.

I don't think it's that these shows are dropping (The Talk, The Chew, The View still seem to be doing OK, although I think The View has dropped a lot in recent years), but that soaps have gotten some viewers back.

Even then, the gains for soaps haven't been that strong, so the article feels somewhat hollow to me.

I did get a good laugh that they credited GH's ratings rebound to the vets that Ron has little time or patience for, not his [!@#$%^&*]-ass writing. And I got an even bigger laugh that they used a photo of two people who are no longer on soaps. That says it all for how much attention the industry pays to this genre.

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