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Ratings from the 70's


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The daytime schedule (ET) starting w/ soaps until the end of the day was

CBS: 11:30 am Love of Live, noon Y&R, 12:30 pm Search for Tomorrow, 1 pm Local programming, 1:30 pm As the World Turns, 2:30 pm Guiding Light, 3 pm All in the Family reruns, 3:30 pm Match Game, 4 pm Tattletales

ABC: 12:30 pm Ryan's Hope, 1 pm All My Children, 1:30 pm Family Feud, 2 pm $20,000 Pyramid; 2:30 pm One Life to Live, 3:15 pm General Hospital, 4 pm The Edge of Night

NBC: 12:30 pm Lovers and Friends, 1 pm Local programming, 1:30 pm Days, 2:30 pm The Doctors, 3 pm Another World, 4 pm The Gong Show

So the soap time slot rivalries were

Search for Tomorrow vs. Ryan's Hope vs. Lovers and Friends

As the World Turns vs. Days

Guiding Light vs. One Life to Live vs. The Doctors

One Life to Live/General Hospital vs. Another World

Edited by kalbir
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FROM THE VAULT: WEEKLY DAYTIME NIELSEN RATINGS: WEEKS OF 4/4/77-4/8/77 & 4/11/77-4/15/77:
 

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FAST WEEKLY WEEK OF 4/18/77-4/22/77 NOT AVAILABLE
 
(Note: Per newspaper listings, there were several scheduled preemptions this week. On CBS, "Magazine" preempted "Double Dare" and "The Price Is Right 1" on 4/21/77 from 10-11AM.  A President Carter News Conference on 4/22/77 was scheduled to preempt "Double Dare" on CBS and "Sanford and Son" on NBC from 10-1030AM. All other daytime shows were scheduled to air every day this week).
Edited by JAS0N47
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Well you can definitely see why NBC pulled L&F so quickly with those numbers. YIKES.

This is at the tail end of Pat Falken Smith's run as HW at DAYS, and something isn't working anymore. Around this time was a HEAVY focus on Patty Weaver's Trish killing her pervy stepdad, then developing DID so she didn't remember doing it, and setting up Sharon Duvall as something of a sex-crazed spoiler for Don & Marlena, while Mickey continued to recover from his mental break from the previous year. Even just writing this out, you can tell how very heavy the stories were at this time, and I'm sure it was starting to get a bit much for the audience. By the middle of the missing Fast Nationals week (4/20/77 according to the ever-amazing @JAS0N47's website), Ann Marcus would take over and make some really quick, sometimes jarring story and character shifts.

It's slightly surprising to see GH be threatened with cancellation with such middling numbers. They were really only about a half point below OLTL and RH at this point, so it seems a bit strange that ABC had its neck on the chopping block when it wasn't honestly doing much worse than its competition, what with AW not pulling in particularly strong numbers at this point either.

Edited by beebs
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