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September 13-17, 2010


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Numbers are based on Live+Same Day ratings

Ratings for the week September 13-17, 2010

Total Viewers

1. Y&R 5,048,000 (-69,000/+46,000)

2. B&B 3,193,000 (-58,000/-153,000)

3. GH 2,641,000 (-101,000/-61,000)

4. ATWT 2,593,000 (+18,000/+105,000)

5. DAYS 2,510,000 (+16,000/-360,000)

6. AMC 2,387,000 (-81,000/-211,000)

7. OLTL 2,327,000 (-130,000/-236,000)

HH

1. Y&R 3.5/13 (same/-.1)

2. B&B 2.3/8 (same/-.1)

3. GH 2.0/7 (same/same)

4. ATWT 1.9/7 (same/+.1)

5. DAYS 1.8/7 (same/-.3) <- ties low rating (11th straight week)

5. AMC 1.8/6 (-.1/-.1)

5. OLTL 1.8/6 (same/-.2)

Women 18-49 Viewers

1. Y&R 1,099,000 (-9,000/-19,000)

2. GH 887,000 (-79,000/+19,000)

3. DAYS 712,000 (+6,000/-189,000)

4. B&B 696,000 (-15,000/+20,000)

5. OLTL 664,000 (-50,000/-94,000)

6. ATWT 610,000 (-10,000/+57,000)

7. AMC 592,000 (-7,000/-137,000)

Women 18-49 Rating

1. Y&R 1.7/12 (same/same)

2. GH 1.3/9 (-.2/same)

3. DAYS 1.1/7 (same/-.3)

3. B&B 1.1/7 (same/+.1)

5. OLTL 1.0/7 (-.1/-.1)

6. ATWT 0.9/6 (same/+.1)

6. AMC 0.9/6 (same/-.2)

Girls 12-17 Viewers

1. Y&R 47,000 (-1,000/+26,000)

2. B&B 33,000 (+9,000/+22,000)

3. ATWT 28,000 (-8,000/+12,000)

4. GH 20,000 (-30,000/-26,000)

4. OLTL 20,000 (-26,000/-6,000)

4. DAYS 20,000 (+3,000/-3,000)

7. AMC 9,000 (-18,000/same)

Women 18-34 Rating

1. Y&R 0.9/6 (-.1/-.3)

1. GH 0.9/6 (-.1/same)

3. DAYS 0.7/5 (-.1/-.2) <- ties low rating (Last time: September 15-19, 2008)

4. B&B 0.6/4 (-.1/-.1)

4. OLTL 0.6/4 (-.1/-.3) <- ties low rating (Last time: September August 30 - September 3, 2010)

6. ATWT 0.5/4 (-.1/same)

6. AMC 0.5/4 (same/-.4) <- ties low rating (4th straight week)

Men 18+ Viewers

1. Y&R 1,214,000 (+29,000/+28,000)

2. B&B 680,000 (-39,000/-52,000)

3. DAYS 577,000 (+28,000/+2,000)

4. GH 513,000 (+18,000/+20,000)

5. ATWT 483,000 (-39,000/-33,000)

6. AMC 459,000 (-40,000/-97,000)

7. OLTL 435,000 (-9,000/-59,000)

-------------------------------------

Day-To-Day Ratings - HH/Total Viewers

AMC

Monday: 1.7/2,239,000

Tuesday: 1.9/2,502,000

Wednesday: 1.7/2,240,000

Thursday: 1.8/2,477,000

Friday: 1.9/2,476,00

ATWT

Monday: 1.7/2,374,000

Tuesday: 1.9/2,456,000

Wednesday: 1.9/2,743,000

Thursday: 1.9/2,547,000

Friday: 2.1/2,846,000

B&B

Monday: 2.3/3,460,000

Tuesday: 2.3/3,032,000

Wednesday: 2.4/3,314,000

Thursday: 2.2/3,056,000

Friday: 2.2/3,105,000

DAYS

Monday: 1.8/2,515,000

Tuesday: 1.8/2,450,000

Wednesday: 1.9/2,598,000

Thursday: 1.9/2,568,000

Friday: 1.8/2,422,000

GH

Monday: 2.0/2,540,000

Tuesday: 2.0/2,633,000

Wednesday: 2.0/2,679,000

Thursday: 2.0/2,757,000

Friday: 1.9/2,596,000

OLTL

Monday: 1.7/2,181,000

Tuesday: 1.8/2,306,000

Wednesday: 1.8/2,307,000

Thursday: 1.8/2,452,000

Friday: 1.8/2,391,000

Y&R

Monday: 3.5/5,251,000

Tuesday: 3.4/4,771,000

Wednesday: 3.6/5,339,000

Thursday: 3.5/4,970,000

Friday: 3.3/4,907,000

----------------------

For the SEASON September 21, 2009 through September 19, 2010

(Compared to last season: September 22, 2008 through September 20, 2009)

HH

1. Y&R 3.7 (same)

2. B&B 2.4 (-.2)

3. DAYS 2.2 (same)

4. GH 2.1 (same)

5. AMC 2.0 (same)

6. OLTL 1.9 (-.1)

7. ATWT 1.8 (-.1)

Women 18-49 Rating

1. Y&R 1.9 (+.1)

2. GH 1.5 (same)

3. DAYS 1.4 (same)

4. B&B 1.1 (-.1)

4. OLTL 1.1 (-.1)

6. AMC 1.0 (-.2)

7. ATWT 0.9 (-.1)

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ABC must have had a really bad week. I'm not shocked, they've been having a hard time for months and almost tieing ATWT on a regular basis. This should have been a good week for CBS with the ATWT finale and Days is about due for a good week. No press release tells me ATWT must have hit at or over a 2.0 there by making ABC look pretty weak.

Fearless Predictions

Y&R 3.6

B&B 2.3

ATWT 2.2

Days 1.9

GH 1.9

AMC 1.7

OLTL 1.5

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That's more or less what I was going to predict. ATWT might get a 2.1 only or it could even get a 2.3 for the week depending how huge of a bump it gets. I see AMC and OLTL both at 1.7 or 1.8. I'd still love to see ATWT beat B&B.

Yes,....and it could happen soon.

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Yes, ATWT and OLTL compete in the East. Last week, the ATWT gain took a chunk out of OLTL so same logic should follow this week. Plus, OLTL ranked 1.6 about one month ago so a .1 drop isn't unrealistic (Last week OLTL pulled 1.8 so a drop of .3 isn't all that big). The two shows share viewers, KISH helped to seal the deal, and there are only so many viewers at 2pm. I don't think a big drop for OLTL means anything when it is up against 'special' programming. I remember the Cheers and Friends finale episodes wiped out competing shows. I wouldn't date to equate anything on daytime with a prime time hit but there will be some flux this week.

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Rux, I would LOVE to see ATWT surpass B&B but where will the viewers come from? This could have happened a few years ago when soaps still had viewers. Granted, it is only a .4 gain--small when you think about it. We haven't seen any non Bell show break 2.1 in so long! Three years ago, ATWT had B&B's 2.3 and that was considered a rather poor ranking. OLTL could easily hit a 1.5 soon considering they only mustered a 1.6 for a few weeks this summer; however, I still think One Life will grow now that World is dead. I no longer buy the idea that people are network loyalists who refuse to sample other shows. I'm pretty sure OLTL hired Pissante (sp?) in an effort to pick up some lost World viewers. I totally expect to see a ATWT style story soon. I noticed that they used oldMargo (forgot actor's name) a lot this week in the trial. She was good and, for a moment, thought she was Margo ;) I wish OLTL interested me. I wanna give the show a chance but can't get into any of the stories.

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I don't see OLTL growing with ATWT gone. Viewers arent going to switch to OLTL. They will watch whatever other soap they have been watching or like me. I have stopped watching soaps. I dont watch them anymore.

True

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OLTL hit 1.6 once, the last week in June.

Wouldn't be surprised if OLTL lost some viewers last week as the previous 3 weeks it posted net gains of 241,000 viewers.

I don't think OLTL will get many ATWT viewers to switch over. I don't think folks jump soaps like they used to.

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