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October 5-9, 2009


Toups

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Numbers are based on Live+Same Day ratings

Ratings for the week October 5-9, 2009

(Compared to Last Week/Compared to Last Year)

Total Viewers

1. Y&R 4,945,000 (-19,000/+39,000)

2. B&B 3,258,000 (-3,000/-351,000)

3. DAYS 3,015,000 (+112,000/+519,000)

4. GH 2,510,000 (-125,000/-326,000)

5. AMC 2,473,000 (+25,000/+43,000)

6. ATWT 2,417,000 (+31,000/-223,000)

7. OLTL 2,402,000 (-63,000/-153,000)

HH

1. Y&R 3.6/12 (same/same)

2. B&B 2.3/8 (-.1/-.3)

3. DAYS 2.2/8 (+.1/+.3)

4. AMC 1.9/7 (same/same)

4. GH 1.9/6 (-.1/-.3)

4. OLTL 1.9/6 (same/same)

7. ATWT 1.7/6 (-.1/-.2)

Women 18-49 Viewers

1. Y&R 1,123,000 (+28,000/+28,000)

2. DAYS 949,000 (+114,000/+111,000)

3. GH 896,000 (-22,000/-32,000)

4. OLTL 750,000 (+2,000/-39,000)

5. AMC 709,000 (+40,000/-16,000)

6. B&B 693,000 (+40,000/-129,000)

7. ATWT 574,000 (+29,000/-126,000)

Women 18-49 Rating

1. Y&R 1.7/11 (same/same)

2. DAYS 1.4/9 (+.1/+.1)

2. GH 1.4/8 (same/same)

4. AMC 1.1/7 (+.1/same)

4. OLTL 1.1/7 (same/-.1)

6. B&B 1.0/7 (same/-.2) <----- ties low rating (Last time: September 28 - October 2, 2009)

7. ATWT 0.9/5 (+.1/-.2)

Girls 12-17 Viewers

1. Y&R 39,000 (-10,000/+3,000)

2. GH 31,000 (-20,000/+9,000)

3. ATWT 30,000 (-3,000/+10,000)

4. DAYS 28,000 (-9,000/-1,000)

4. OLTL 28,000 (-6,000/+9,000)

6. B&B 27,000 (-8,000/+5,000)

7. AMC 12,000 (same/same)

Women 18-34 Rating

1. Y&R 1.1/8 (-.1/+.2)

2. DAYS 1.0/7 (same/same)

3. GH 1.0/6 (+.1/+.1)

4. AMC 0.8/5 (same/+.1)

4. OLTL 0.8/5 (same/+.1)

6. B&B 0.7/4 (+.1/same)

7. ATWT 0.5/3 (+.1/-.1)

Men 18+ Viewers

1. Y&R 1,168,000 (+2,000/-52,000)

2. B&B 666,000 (-35,000/-122,000)

3. DAYS 580,000 (-35,000/+113,000)

4. AMC 488,000 (+38,000/+28,000)

5. ATWT 479,000 (+9,000/-73,000)

6. GH 439,000 (+24,000/-48,000)

7. OLTL 426,000 (-4,000/-40,000)

--------------------------------------

Day-To-Day Ratings - HH/Total Viewers

AMC

Monday: 2.0/2,514,000

Tuesday: 2.0/2,573,000

Wednesday: 2.0/2,578,000

Thursday: 1.9/2,304,000

Friday: 1.9/2,398,000

ATWT

Monday: 1.7/2,367,000

Tuesday: 1.7/2,490,000

Wednesday: 1.6/2,264,000

Thursday: 1.9/2,647,000

Friday: 1.7/2,318,000

B&B

Monday: 2.4/3,312,000

Tuesday: 2.3/3,354,000

Wednesday: 2.3/3,124,000

Thursday: 2.4/3,383,000

Friday: 2.2/3,115,000

DAYS

Monday: 2.2/2,888,000

Tuesday: 2.3/2,991,000

Wednesday: 2.3/3,214,000

Thursday: 2.3/3,016,000

Friday: 2.2/2,966,000

GH

Monday: 1.9/2,514,000

Tuesday: 2.0/2,585,000

Wednesday: 1.9/2,528,000

Thursday: 1.9/2,532,000

Friday: 1.9/2,389,000

OLTL

Monday: 1.9/2,364,000

Tuesday: 2.0/2,568,000

Wednesday: 1.8/2,427,000

Thursday: 1.8/2,252,000

Friday: 1.9/2,399,000

Y&R

Monday: 3.6/4,978,000

Tuesday: 3.7/5,114,000

Wednesday: 3.6/4,926,000

Thursday: 3.6/4,892,000

Friday: 3.5/4,812,000

----------------------

For the SEASON September 21, 2009 through October 11, 2009

HH

1. Y&R 3.7

2. B&B 2.4

3. DAYS 2.2

4. AMC 2.0

4. GH 2.0

6. OLTL 1.9

7. ATWT 1.8

Women 18-49 Rating

1. Y&R 1.7

2. DAYS 1.4

2. GH 1.4

4. OLTL 1.2

5. AMC 1.1

6. B&B 1.0

7. ATWT 0.9

-----------------------------------------------------

Let's Make A Deal Ratings

LMAD #1

HH: 1.5

W18-49: 0.6

LMAD #2

HH: 1.6

W18-49: 0.7

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I'm a very lapsed DAYS viewer, but I've tuned back in recently, and I have to say that I'm liking what is airing. I especially like the dialogue. It's simple, crisp and a throw back to the good ol' days of soaps when writers didn't try to be so darn clever at the expense of the characters. People on DAYS talk like "real people." As much as I enjoy OLTL at times, it sounds "written." I think DAYS deserves a bump in its ratings. They seem to have found the formula for bringing back viewers--engaging characters, intriguing story and "real" dialogue. Good for them.

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Not ratings news, but I did find an interesting tidbit about online ratings for Days in terms of streams on NBC.com (I think). Check out this post from TVByTheNumbers at http://tvbythenumbers.com/2009/10/15/abc-com-is-the-no-1-online-broadcast-site-in-september/30568

Top 10 Programs – Total Streams (September‘09)

Program Net Total Streams

No. 1 Grey’s Anatomy ABC 10.0 million

No. 2 Dancing with the Stars ABC 7.8 million

No. 3 The Office NBC 7.0 million

No. 4 FlashForward ABC 6.8 million

No. 5 Glee Fox 6.5 million

No. 6 Heroes NBC 5.6 million

No. 7 Vampire Diaries CW 5.4 million

No. 8 America’s Got Talent NBC 4.3 million

No.9t gossip girl CW 4.1 million

No.9t Days of Our Lives NBC 4.1 million

Now I don't know what all of the online terminology means when it comes to streams, unique viewers, etc. But I can't help but think that this is an impressive number for a soap. Sure, they have more episodes to view (20 in a month, as opposed to 4 for primetime shows). And I'm also unsure as to whether this includes Hulu viewings. But seeing Days in that company stuck out, and I thought I'd bring it to everyone's attention.

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