April 13-17, 2009

[Toups]

This week's ratings are brought to you by: An Interview with Former 'GL' Head Writer Nancy Curlee

If you're going to copy/paste, please link. Thank you.

Numbers are based on Live+Same Day ratings

Ratings for the week April 13-17, 2009

(Compared to Last Week/Compared to Last Year)

Total Viewers

1. Y&R 5,280,000 (+65,000/+141,000)

2. B&B 3,474,000 (+124,000/-164,000)

3. DAYS 2,812,000 (+44,000/+90,000)

4. GH 2,625,000 (+114,000/-195,000)

5. AMC 2,572,000 (+62,000/+164,000)

6. OLTL 2,563,000 (+162,000/+221,000)

7. ATWT 2,530,000 (+68,000/-408,000)

8. GL 2,245,000 (+52,000/-186,000)

HH

1. Y&R 3.8/13 (+.1/same)

2. B&B 2.6/9 (+.2/-.1)

3. DAYS 2.1/7 (+.1/+.1)

4. AMC 2.0/7 (+.1/+.1)

4. GH 2.0/6 (+.1/-.2)

6. OLTL 1.9/7 (+.1/same)

6. ATWT 1.9/6 (+.1/-.3)

8. GL 1.6/5 (same/-.2)

Women 18-49 Viewers

1. Y&R 1,254,000 (+63,000/+132,000)

2. DAYS 878,000 (+21,000/-72,000)

3. GH 816,000 (-18,000/-186,000)

4. OLTL 773,000 (+37,000/-68,000)

5. B&B 769,000 (+59,000/-75,000)

6. AMC 710,000 (-31,000/-83,000)

7. ATWT 594,000 (+7,000/-233,000)

8. GL 574,000 (+10,000/-142,000)

Women 18-49 Rating

1. Y&R 1.9/12 (+.1/+.2)

2. DAYS 1.3/8 (same/-.1)

3. GH 1.2/8 (-.1/-.3) <--------- ties low rating

3. OLTL 1.2/8 (+.1/-.1)

3. B&B 1.2/7 (+.1/-.1)

6. AMC 1.1/7 (same/-.1)

7. ATWT 0.9/6 (same/-.4)

7. GL 0.9/5 (same/-.2)

Girls 12-17 Viewers

1. GH 55,000 (+6,000/+14,000)

2. OLTL 52,000 (+2,000/+30,000)

3. Y&R 39,000 (-2,000/+18,000)

4. DAYS 37,000 (same/-9,000)

5. ATWT 30,000 (+2,000/+1,000)

6. AMC 27,000 (+7,000/+3,000)

7. B&B 24,000 (-3,000/+7,000)

8. GL 20,000 (-4,000/-15,000)

Women 18-34 Rating

1. Y&R 1.3/8 (+.2/+.3)

2. DAYS 1.0/6 (same/same)

3. AMC 0.9/6 (same/+.2)

3. GH 0.9/6 (same/-.2)

5. OLTL 0.8/5 (same/-.1)

5. B&B 0.8/5 (+.1/same)

7. ATWT 0.7/4 (+.1/same)

8. GL 0.6/4 (+.1/+.1)

Men 18+ Viewers

1. Y&R 1,251,000 (+7,000/-1,000)

2. B&B 767,000 (+1,000/-67,000)

3. DAYS 606,000 (+58,000/+13,000)

4. ATWT 552,000 (+37,000/-84,000)

5. GL 537,000 (+71,000/+22,000)

6. AMC 508,000 (+39,000/-29,000)

7. OLTL 477,000 (+62,000/+45,000)

8. GH 467,000 (+47,000/-21,000)

-------------------------------------

Day-To-Day Ratings - HH/Total Viewers

AMC

Monday: 2.1/2,784,000

Tuesday: 2.1/2,761,000

Wednesday: 1.9/2,349,000

Thursday: 2.0/2,651,000

Friday: 1.8/2,314,000

ATWT

Monday: 2.1/2,721,000

Tuesday: 1.9/2,658,000

Wednesday: 1.8/2,473,000

Thursday: 1.8/2,500,000

Friday: 1.7/2,299,000

B&B

Monday: 2.8/3,734,000

Tuesday: 2.7/3,696,000

Wednesday: 2.5/3,427,000

Thursday: 2.4/3,233,000

Friday: 2.4/3,277,000

DAYS

Monday: 2.0/2,884,000

Tuesday: 2.0/2,808,000

Wednesday: 2.2/2,861,000

Thursday: 2.1/2,816,000

Friday: 2.0/2,691,000

GH

Monday: 2.1/3,016,000

Tuesday: 1.9/2,517,000

Wednesday: 2.0/2,551,000

Thursday: 1.9/2,557,000

Friday: 1.9/2,485,000

GL

Monday: 1.8/2,483,000

Tuesday: 1.7/2,416,000

Wednesday: 1.5/2,100,000

Thursday: 1.5/2,100,000

Friday: 1.6/2,125,000

OLTL

Monday: 2.1/2,916,000

Tuesday: 2.0/2,600,000

Wednesday: 1.9/2,461,000

Thursday: 1.9/2,588,000

Friday: 1.8/2,251,000

Y&R

Monday: 4.1/5,746,000

Tuesday: 3.9/5,492,000

Wednesday: 3.8/5,211,000

Thursday: 3.6/5,035,000

Friday: 3.5/4,917,000

----------------------

For the SEASON September 22, 2008 through April 19, 2009

HH

1. Y&R 3.8

2. B&B 2.6

3. DAYS 2.2

3. GH 2.2

5. AMC 2.1

6. ATWT 2.0

6. OLTL 2.0

8. GL 1.6

Women 18-49 Rating

1. Y&R 1.8

2. GH 1.5

2. DAYS 1.5

4. AMC 1.3

4. OLTL 1.3

6. B&B 1.2

7. ATWT 1.1

8. GL 0.9

[rangethatrover]

I sense another disasterous OLTL week. I don't think the show will hit a 2.0 again for a long time.

I am interested in Days numbers for next week (this week was vacation week for alot of schools on the east coast)

[JackPeyton]

I hope Days holds on/goes up.

but i fear at some point they must majorly drop. its how that show always goes.

[rangethatrover]

Days has held on to that 2.1 for a long time now, and witrh summer vacation coming up it will most assuredly get back all that momentum. I would love to see it beat B&B.

[JackPeyton]

i would LOVE for it to become number two.

[Phoenix11]

Holding out hope for big numbers for GL since last week was heavy Otalia!!

Hate that NY seemed to keep interrupting the show though... has me a little worried about overall numbers!

[rangethatrover]

I am interested to see if and when GH rises (as it always does, eventually) Its demos are still somewhat okay comparatively.

[Rakesh]

GL isn't huge in NYC so I wouldn't worry about that.

[amazing7]

I sense a disaterous week for all ABC Soaps. There was absolutely nothing interesting going on to tune in.

[remos]

GH has been improving in consistent baby steps, but it takes awhile for the ratings to reflect it.

What is the talk about changing or removing the Nelson system? Is that merely desperate speculation or is Digital TV in the US really making a difference?

[dragonflies]

I see the ABC soaps staying the same or AMC and OLTL dropping.

[MarkH]

TiVo has implemented a new ratings service, Stop Watch, that gives second-by-second viewing data in TiVo households. It has some advantages, in that it will get data from the POPULATION of TiVo viewers, rather than a sample.

At the moment, it is being rolled out in select cities.

Of course, TiVo per se is a problem, since DVR penetration is far from 100%, and many DVRs are not TiVos.

But I think it opens the future. As we get closer to full market penetration on addressable, interactive DVRS, we have a mechanism for collecting 100% data (rather like streaming internet sites already have). At that point, the accuracy of ratings will be pretty much unquestionable. We'll still need supplemental data to tell us how many people are watching, and whether they're ACTUALLY watching.

The TiVo-based ratings are also valuable because they will address the issue of fast-forwarding. This is useful, because it will give advertisers REAL information on who is watching the message.

OT: As long as programs are fast-forwardable, I believe advertisers will need to insert banner-ads and surround-ads (yep--on TV), so that the message is clearly visible, and cannot be fast-forwarded.

[marceline]

I see product placement becoming even more popular.

[BlueLick]

You guys gotta see GH in HD as it gives the show a whole new experience where the sets are wider and the color is richer. The only bad thing about this is that it looks terrible on the standard sets now.

[rangethatrover]

Bluelick, the only thing I agree with is the clearness and color, but since GH's production teams don't understand makeup or lighting, I find the show looking cheaper than ever. The lighting is identical to AMC's.. I am not impressed.

IF OLTL drops to a 1.7, I give you the next soap cancelled after ATWT. I do not see the show rebounding at all anymore.