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April 13-17, 2009


Toups

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This week's ratings are brought to you by: An Interview with Former 'GL' Head Writer Nancy Curlee

If you're going to copy/paste, please link. Thank you.

Numbers are based on Live+Same Day ratings

Ratings for the week April 13-17, 2009

(Compared to Last Week/Compared to Last Year)

Total Viewers

1. Y&R 5,280,000 (+65,000/+141,000)

2. B&B 3,474,000 (+124,000/-164,000)

3. DAYS 2,812,000 (+44,000/+90,000)

4. GH 2,625,000 (+114,000/-195,000)

5. AMC 2,572,000 (+62,000/+164,000)

6. OLTL 2,563,000 (+162,000/+221,000)

7. ATWT 2,530,000 (+68,000/-408,000)

8. GL 2,245,000 (+52,000/-186,000)

HH

1. Y&R 3.8/13 (+.1/same)

2. B&B 2.6/9 (+.2/-.1)

3. DAYS 2.1/7 (+.1/+.1)

4. AMC 2.0/7 (+.1/+.1)

4. GH 2.0/6 (+.1/-.2)

6. OLTL 1.9/7 (+.1/same)

6. ATWT 1.9/6 (+.1/-.3)

8. GL 1.6/5 (same/-.2)

Women 18-49 Viewers

1. Y&R 1,254,000 (+63,000/+132,000)

2. DAYS 878,000 (+21,000/-72,000)

3. GH 816,000 (-18,000/-186,000)

4. OLTL 773,000 (+37,000/-68,000)

5. B&B 769,000 (+59,000/-75,000)

6. AMC 710,000 (-31,000/-83,000)

7. ATWT 594,000 (+7,000/-233,000)

8. GL 574,000 (+10,000/-142,000)

Women 18-49 Rating

1. Y&R 1.9/12 (+.1/+.2)

2. DAYS 1.3/8 (same/-.1)

3. GH 1.2/8 (-.1/-.3) <--------- ties low rating

3. OLTL 1.2/8 (+.1/-.1)

3. B&B 1.2/7 (+.1/-.1)

6. AMC 1.1/7 (same/-.1)

7. ATWT 0.9/6 (same/-.4)

7. GL 0.9/5 (same/-.2)

Girls 12-17 Viewers

1. GH 55,000 (+6,000/+14,000)

2. OLTL 52,000 (+2,000/+30,000)

3. Y&R 39,000 (-2,000/+18,000)

4. DAYS 37,000 (same/-9,000)

5. ATWT 30,000 (+2,000/+1,000)

6. AMC 27,000 (+7,000/+3,000)

7. B&B 24,000 (-3,000/+7,000)

8. GL 20,000 (-4,000/-15,000)

Women 18-34 Rating

1. Y&R 1.3/8 (+.2/+.3)

2. DAYS 1.0/6 (same/same)

3. AMC 0.9/6 (same/+.2)

3. GH 0.9/6 (same/-.2)

5. OLTL 0.8/5 (same/-.1)

5. B&B 0.8/5 (+.1/same)

7. ATWT 0.7/4 (+.1/same)

8. GL 0.6/4 (+.1/+.1)

Men 18+ Viewers

1. Y&R 1,251,000 (+7,000/-1,000)

2. B&B 767,000 (+1,000/-67,000)

3. DAYS 606,000 (+58,000/+13,000)

4. ATWT 552,000 (+37,000/-84,000)

5. GL 537,000 (+71,000/+22,000)

6. AMC 508,000 (+39,000/-29,000)

7. OLTL 477,000 (+62,000/+45,000)

8. GH 467,000 (+47,000/-21,000)

-------------------------------------

Day-To-Day Ratings - HH/Total Viewers

AMC

Monday: 2.1/2,784,000

Tuesday: 2.1/2,761,000

Wednesday: 1.9/2,349,000

Thursday: 2.0/2,651,000

Friday: 1.8/2,314,000

ATWT

Monday: 2.1/2,721,000

Tuesday: 1.9/2,658,000

Wednesday: 1.8/2,473,000

Thursday: 1.8/2,500,000

Friday: 1.7/2,299,000

B&B

Monday: 2.8/3,734,000

Tuesday: 2.7/3,696,000

Wednesday: 2.5/3,427,000

Thursday: 2.4/3,233,000

Friday: 2.4/3,277,000

DAYS

Monday: 2.0/2,884,000

Tuesday: 2.0/2,808,000

Wednesday: 2.2/2,861,000

Thursday: 2.1/2,816,000

Friday: 2.0/2,691,000

GH

Monday: 2.1/3,016,000

Tuesday: 1.9/2,517,000

Wednesday: 2.0/2,551,000

Thursday: 1.9/2,557,000

Friday: 1.9/2,485,000

GL

Monday: 1.8/2,483,000

Tuesday: 1.7/2,416,000

Wednesday: 1.5/2,100,000

Thursday: 1.5/2,100,000

Friday: 1.6/2,125,000

OLTL

Monday: 2.1/2,916,000

Tuesday: 2.0/2,600,000

Wednesday: 1.9/2,461,000

Thursday: 1.9/2,588,000

Friday: 1.8/2,251,000

Y&R

Monday: 4.1/5,746,000

Tuesday: 3.9/5,492,000

Wednesday: 3.8/5,211,000

Thursday: 3.6/5,035,000

Friday: 3.5/4,917,000

----------------------

For the SEASON September 22, 2008 through April 19, 2009

HH

1. Y&R 3.8

2. B&B 2.6

3. DAYS 2.2

3. GH 2.2

5. AMC 2.1

6. ATWT 2.0

6. OLTL 2.0

8. GL 1.6

Women 18-49 Rating

1. Y&R 1.8

2. GH 1.5

2. DAYS 1.5

4. AMC 1.3

4. OLTL 1.3

6. B&B 1.2

7. ATWT 1.1

8. GL 0.9

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GH has been improving in consistent baby steps, but it takes awhile for the ratings to reflect it.

What is the talk about changing or removing the Nelson system? Is that merely desperate speculation or is Digital TV in the US really making a difference?

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TiVo has implemented a new ratings service, Stop Watch, that gives second-by-second viewing data in TiVo households. It has some advantages, in that it will get data from the POPULATION of TiVo viewers, rather than a sample.

At the moment, it is being rolled out in select cities.

Of course, TiVo per se is a problem, since DVR penetration is far from 100%, and many DVRs are not TiVos.

But I think it opens the future. As we get closer to full market penetration on addressable, interactive DVRS, we have a mechanism for collecting 100% data (rather like streaming internet sites already have). At that point, the accuracy of ratings will be pretty much unquestionable. We'll still need supplemental data to tell us how many people are watching, and whether they're ACTUALLY watching.

The TiVo-based ratings are also valuable because they will address the issue of fast-forwarding. This is useful, because it will give advertisers REAL information on who is watching the message.

OT: As long as programs are fast-forwardable, I believe advertisers will need to insert banner-ads and surround-ads (yep--on TV), so that the message is clearly visible, and cannot be fast-forwarded.

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Bluelick, the only thing I agree with is the clearness and color, but since GH's production teams don't understand makeup or lighting, I find the show looking cheaper than ever. The lighting is identical to AMC's.. I am not impressed.

IF OLTL drops to a 1.7, I give you the next soap cancelled after ATWT. I do not see the show rebounding at all anymore.

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