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March 30 - April 3, 2009

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  • Member

ABC put out a sweeps ratings report. This is not for this week, just for March sweeps (which they unapologetically call Feb. sweeps here):

Fringe Ratings Report: ABC Daytime Programming

February 2009 Sweep (3/5/09-4/1/09)

ABC Wins the February Sweep Among Women 18-49

With 4.1 Million Viewers, "The View" Stands Among the Top 3-Ranking Daytime Shows in February Sweep 09, Delivering the Series' Largest February Sweep Audience Ever

ABC Delivers 4 of the Top 5-Ranking Daytime Programs

During February Sweep 09 with Target Women 18-49

"The View" ranks 1st Among Women 18-34 and 2nd Among Women 18-49 for the Sweep

"All My Children" is the Only Daytime Drama to Post Growth

Over the February Sweep 08 Among Women 18-34

ABC Daytime - February 09 Sweep (3/5/09-4/1/09)

* ABC Wins the February Sweep among Women 18-49 : ABC (#1T - 1.3 rating/868,000)

* With 4.1 million Total Viewers, "The View" ranked among daytime's Top 3 most-watched programs, garnering its largest February sweep audience ever.

* ABC held 4 of the Top 5-ranking Daytime programs in February Sweep 09 in Women 18-49: "The View" (#2 - 1.5 rating), "General Hospital" (#3T - 1.3 rating), "One Life to Live" (#5T - 1.2 rating) and "All My Children" (#5T - 1.2 rating).

* With Women 18-34, "The View" ranked 1st (1T - 1.1 rating) and 2nd with Women 18-49 (#2 - 1.5 rating) and for the February sweep.

* With Women 18-34, "All My Children" posted 4% growth over the February 2008 sweep (334,000 vs. 322,000).

Following are the Daytime Lineup ratings averages, plus Top 5 Programs Ranks - February Sweep 09:

Daytime Rank: Total Viewers Women 18-49 (Rtg/000s)

No. 1 CBS 3.61 million No. 1 NBC 1.3/879,000

No. 2 ABC 3.06 million No. 2 ABC 1.3/868,000

No. 3 NBC 2.88 million No. 3 CBS 1.1/737,000

Top 5 Daytime Programs in Women 18-49 (rank based on rating):

Program Net Rtg/000s

The Young & the Restless CBS 1.6/1.08 million

The View ABC 1.5/986,000

General Hospital ABC 1.3/881,000

Days of Our Lives NBC 1.3/879,000

One Life to Live ABC 1.2/820,000

All My Children ABC 1.2/787,000

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  • Member
does that mean that Y&R, B&B, and ATWT went down in viewers too

nah, I think that post you're looking at is a re-post of last week's 18-49 numbers to compare to this weeks once they get posted

  • Member

Guys, like Angela wrote in her first line of the ABC press release she posted: The release is NOT for last week. It's for the SWEEPS month that ended last Wednesday. ABC has yet to release anything for last week's ratings.

  • Member

As I wrote in the original post, it's just a March sweeps ratings release. It's for a 4 week period, not for any specific week.

ETA:

Thanks, Carolyn. Wrote the above before I saw your post.

  • Member

Here's what we know from the press release so far...

Ratings for the week March 30-April 3, 2009

(Compared to Last Week/Compared to Last Year)

Total Viewers

DAYS 2,880,000 (-172,000/+57,000)

Women 18-49 Rating

1. Y&R 1.6 (same/-.1)

2. DAYS 1.3 (-.1/-.2)

2. GH 1.3 (-1/-.2)

4. AMC 1.2 (same/same)

4. OLTL 1.2 (same/same)

Women 18-49 Total Viewers

1. Y&R 1,080,000 (-25,000/-43,000)

2. GH 881,000 (-37,000/-126,000)

3. DAYS 879,000 (-79,000/-80,000)

4. OLTL 820,000 (+2,000/+4,000)

5. AMC 787,000 (-29,000/-24,000)

  • Member

As Angela mentioned, the press release was referring to March sweeps in general, not last week. So far, we still know nothing about the ratings or demos for last week.

  • Member

HERE'S ABC's spin on last week....all three ABC soaps are now tied in the key demo, with DAYS.

ABC Daytime report for the week of March 30 - April 3

ABC Wins the Week Across Key Women 18-34 and 18-49

ABC Is Home to 4 of the Top 5 Programs in Women 18-34 and 18-49

“The View” is Daytime’s No. 1 Program in Women 18-34

The View Ranks 3rd in Total Viewers for the 11th week in a row

ABC Daytime

ABC won the week among Women 18-34 (No. 1T - 1.1 rating/360,000) and Women 18-49 (No. 1T - 1.3 rating/888,000).

In Women 18-34, ABC delivered 4 of Daytime’s Top 5 programs:

“The View” (No. 1 - 1.2 rating/391,000),

“General Hospital” (No. 2T - 1.1 rating/363,000),

“All My Children” (No. 5T - 1.0 rating/350,000)

and “One Life to Live” (No. 5T - 1.0 rating/334,000). I

n Women 18-49, ABC delivered 4 of Daytime’s Top 5 programs:

“The View” (No. 2 - 1.5 rating/999,000),

“General Hospital” (No. 3T - 1.3 rating/864,000),

“One Life to Live” (No. 3T - 1.3 rating/853,000)

and “All My Children” (No. 3T - 1.3 rating/836,000).

In Women 18-34, “The View” (No. 1 - 1.2 rating/391,000) ranked 1st among all Daytime Programs.

This week “The View” ranked 3rd among all daytime programs in Total Viewers:

“Young and the Restless” (1.8 rating/5.13 million),

“Price Is Right” (1.5 rating/4.33 million)

and “The View” (1.5 rating/4.22 million).

Daytime Lineup averages, plus Top 5 Programs Ranks - w/o March 30, 2009:

Daytime Rank: Total Viewers Women 18-49 (Rtg/000s)

No. 1 CBS 3.54 million No. 1 ABC 1.3/888,000

No. 2 ABC 3.07 million No. 1 NBC 1.3/844,000

No. 3 NBC 2.87 million No. 3 CBS 1.1/746,000

Top 5 Daytime Programs in Women 18-49 (rank based on rating)

Program Net Rtg/000s

The Young & the Restless CBS 1.6/1.09 million

The View ABC 1.5/999,000

General Hospital ABC 1.3/864,000

One Life to Live ABC 1.3/853,000

Days of Our Lives NBC 1.3/844,000

All My Children ABC 1.3/836,000

Edited by Carolyn1980

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