March 30 - April 3, 2009

[Angela]

ABC put out a sweeps ratings report. This is not for this week, just for March sweeps (which they unapologetically call Feb. sweeps here):

Fringe Ratings Report: ABC Daytime Programming

February 2009 Sweep (3/5/09-4/1/09)

ABC Wins the February Sweep Among Women 18-49

With 4.1 Million Viewers, "The View" Stands Among the Top 3-Ranking Daytime Shows in February Sweep 09, Delivering the Series' Largest February Sweep Audience Ever

ABC Delivers 4 of the Top 5-Ranking Daytime Programs

During February Sweep 09 with Target Women 18-49

"The View" ranks 1st Among Women 18-34 and 2nd Among Women 18-49 for the Sweep

"All My Children" is the Only Daytime Drama to Post Growth

Over the February Sweep 08 Among Women 18-34

ABC Daytime - February 09 Sweep (3/5/09-4/1/09)

* ABC Wins the February Sweep among Women 18-49 : ABC (#1T - 1.3 rating/868,000)

* With 4.1 million Total Viewers, "The View" ranked among daytime's Top 3 most-watched programs, garnering its largest February sweep audience ever.

* ABC held 4 of the Top 5-ranking Daytime programs in February Sweep 09 in Women 18-49: "The View" (#2 - 1.5 rating), "General Hospital" (#3T - 1.3 rating), "One Life to Live" (#5T - 1.2 rating) and "All My Children" (#5T - 1.2 rating).

* With Women 18-34, "The View" ranked 1st (1T - 1.1 rating) and 2nd with Women 18-49 (#2 - 1.5 rating) and for the February sweep.

* With Women 18-34, "All My Children" posted 4% growth over the February 2008 sweep (334,000 vs. 322,000).

Following are the Daytime Lineup ratings averages, plus Top 5 Programs Ranks - February Sweep 09:

Daytime Rank: Total Viewers Women 18-49 (Rtg/000s)

No. 1 CBS 3.61 million No. 1 NBC 1.3/879,000

No. 2 ABC 3.06 million No. 2 ABC 1.3/868,000

No. 3 NBC 2.88 million No. 3 CBS 1.1/737,000

Top 5 Daytime Programs in Women 18-49 (rank based on rating):

Program Net Rtg/000s

The Young & the Restless CBS 1.6/1.08 million

The View ABC 1.5/986,000

General Hospital ABC 1.3/881,000

Days of Our Lives NBC 1.3/879,000

One Life to Live ABC 1.2/820,000

All My Children ABC 1.2/787,000

[rangethatrover]

.edited. I was too dumb to read.

[Y&RWorldTurner]

Y&R stayed the same in 18-49...

[Y&RWorldTurner]

Also, I'm surprised ABC finally issued a new press release.

[NYC123]

^ Something to spin

[ATWT_GL_fan]

does that mean that Y&R, B&B, and ATWT went down in viewers too

[smadleyb]

nah, I think that post you're looking at is a re-post of last week's 18-49 numbers to compare to this weeks once they get posted

[Carolyn1980]

Guys, like Angela wrote in her first line of the ABC press release she posted: The release is NOT for last week. It's for the SWEEPS month that ended last Wednesday. ABC has yet to release anything for last week's ratings.

[ATWT_GL_fan]

oh ok thanks smadleyb I hope they all go up

[Angela]

As I wrote in the original post, it's just a March sweeps ratings release. It's for a 4 week period, not for any specific week.

ETA:

Thanks, Carolyn. Wrote the above before I saw your post.

[ATWT_GL_fan]

does anyone think that cbs had a bad week in the ratings

[jhc2010]

Here's what we know from the press release so far...

Ratings for the week March 30-April 3, 2009

(Compared to Last Week/Compared to Last Year)

Total Viewers

DAYS 2,880,000 (-172,000/+57,000)

Women 18-49 Rating

1. Y&R 1.6 (same/-.1)

2. DAYS 1.3 (-.1/-.2)

2. GH 1.3 (-1/-.2)

4. AMC 1.2 (same/same)

4. OLTL 1.2 (same/same)

Women 18-49 Total Viewers

1. Y&R 1,080,000 (-25,000/-43,000)

2. GH 881,000 (-37,000/-126,000)

3. DAYS 879,000 (-79,000/-80,000)

4. OLTL 820,000 (+2,000/+4,000)

5. AMC 787,000 (-29,000/-24,000)

[Y&RWorldTurner]

As Angela mentioned, the press release was referring to March sweeps in general, not last week. So far, we still know nothing about the ratings or demos for last week.

[Carolyn1980]

HERE'S ABC's spin on last week....all three ABC soaps are now tied in the key demo, with DAYS.

ABC Daytime report for the week of March 30 - April 3

ABC Wins the Week Across Key Women 18-34 and 18-49

ABC Is Home to 4 of the Top 5 Programs in Women 18-34 and 18-49

“The View” is Daytime’s No. 1 Program in Women 18-34

The View Ranks 3rd in Total Viewers for the 11th week in a row

ABC Daytime

ABC won the week among Women 18-34 (No. 1T - 1.1 rating/360,000) and Women 18-49 (No. 1T - 1.3 rating/888,000).

In Women 18-34, ABC delivered 4 of Daytime’s Top 5 programs:

“The View” (No. 1 - 1.2 rating/391,000),

“General Hospital” (No. 2T - 1.1 rating/363,000),

“All My Children” (No. 5T - 1.0 rating/350,000)

and “One Life to Live” (No. 5T - 1.0 rating/334,000). I

n Women 18-49, ABC delivered 4 of Daytime’s Top 5 programs:

“The View” (No. 2 - 1.5 rating/999,000),

“General Hospital” (No. 3T - 1.3 rating/864,000),

“One Life to Live” (No. 3T - 1.3 rating/853,000)

and “All My Children” (No. 3T - 1.3 rating/836,000).

In Women 18-34, “The View” (No. 1 - 1.2 rating/391,000) ranked 1st among all Daytime Programs.

This week “The View” ranked 3rd among all daytime programs in Total Viewers:

“Young and the Restless” (1.8 rating/5.13 million),

“Price Is Right” (1.5 rating/4.33 million)

and “The View” (1.5 rating/4.22 million).

Daytime Lineup averages, plus Top 5 Programs Ranks - w/o March 30, 2009:

Daytime Rank: Total Viewers Women 18-49 (Rtg/000s)

No. 1 CBS 3.54 million No. 1 ABC 1.3/888,000

No. 2 ABC 3.07 million No. 1 NBC 1.3/844,000

No. 3 NBC 2.87 million No. 3 CBS 1.1/746,000

Top 5 Daytime Programs in Women 18-49 (rank based on rating)

Program Net Rtg/000s

The Young & the Restless CBS 1.6/1.09 million

The View ABC 1.5/999,000

General Hospital ABC 1.3/864,000

One Life to Live ABC 1.3/853,000

Days of Our Lives NBC 1.3/844,000

All My Children ABC 1.3/836,000

[Jonathan]

Toups is totally ignoring us.