February 26 - March 2, 2007

[Toups]

If you're going to copy/paste, please credit.

Numbers are based on Live+Same Day ratings

Ratings for the week February 26 - March 2, 2007

(Compared to Last Week/Compared to Last Year)

Total Viewers

1. Y&R 5,788,000 (+84,000/+387,000)

2. B&B 4,001,000 (+17,000/-263,000)

3. GH 3,727,000 (-213,000/+185,000)

4. AMC 3,367,000 (-10,000/-46,000)

5. OLTL 3,211,000 (-15,000/-36,000)

6. ATWT 3,143,000 (+39,000/+62,000)

7. DAYS 2,929,000 (-72,000/-241,000)

8. GL 2,894,000 (+117,000/+65,000)

9. PSNS 1,845,000 (-14,000/-120,000)

HH

1. Y&R 4.4/15 (+.1/+.1)

2. B&B 3.1/10 (+.1/-.3)

3. GH 2.9/8 (-.2/same)

4. AMC 2.6/9 (-.1/-.2)

5. OLTL 2.5/8 (same/-.2)

6. ATWT 2.4/8 (same/-.1)

7. DAYS 2.3/8 (-.1/-.2) <-------- ties low rating

8. GL 2.2/7 (+.1/-.1)

9. PSNS 1.4/5 (-.1/-.1) <-------- ties low rating

Women 18-49 Viewers

1. GH 1,377,000 (-103,000/+90,000)

2. Y&R 1,341,000 (-11,000/-95,000)

3. OLTL 1,119,000 (+30,000/-26,000)

4. AMC 1,094,000 (+28,000/-145,000)

5. DAYS 930,000 (-82,000/-228,000)

6. B&B 875,000 (-7,000/-257,000)

7. GL 780,000 (-38,000/-44,000)

8. ATWT 775,000 (-29,000/-63,000)

9. PSNS 703,000 (-36,000/-123,000)

Women 18-49 Rating

1. GH 2.1/12 (-.2/+.1)

2. Y&R 2.0/13 (-.1/-.2)

3. OLTL 1.7/11 (same/same)

3. AMC 1.7/10 (+.1/-.2)

5. DAYS 1.4/9 (-.1/-.4) <-------- new low rating

6. B&B 1.3/8 (same/-.4)

7. ATWT 1.2/7 (same/-.1)

7. GL 1.2/ 7 (same/-.1)

9. PSNS 1.1/7 (same/-.2)

Girls 12-17 Viewers

1. GH 58,000 (+11,000/+7,000)

2. B&B 33,000 (+18,000/+3,000)

3. Y&R 31,000 (-6,000/+1,000)

4. DAYS 29,000 (-12,000/-4,000)

5. PSNS 24,000 (-7,000/-15,000)

5. ATWT 24,000 (+4,000/+13,000)

7. OLTL 22,000 (-17,000/-16,000)

8. GL 15,000 (-3,000/-2,000)

9. AMC 14,000 (-20,000/-30,000)

Women 18-34 Rating

1. GH 1.7/10 (-.1/+.3)

2. Y&R 1.5/10 (same/-.1)

3. OLTL 1.3/8 (+.2/+.1)

4. DAYS 1.2/8 (-.1/-.5)

4. AMC 1.2/8 (+.1/-.1)

4. PSNS 1.2/7 (same/-.2)

7. GL 0.9/5 (+.1/-.1)

8. ATWT 0.8/5 (same/-.1)

8. B&B 0.8/5 (same/-.4)

Men 18+ Viewers

1. Y&R 1,477,000 (+20,000/+281,000)

2. B&B 926,000 (-29,000/-40,000)

3. ATWT 691,000 (+37,000/+77,000)

4. GH 646,000 (+32,000/+116,000)

5. AMC 641,000 (-20,000/+33,000)

6. GL 625,000 (+35,000/+46,000)

7. DAYS 602,000 (-14,000/-33,000)

8. OLTL 578,000 (+35,000/+43,000)

9. PSNS 452,000 (+44,000/+35,000)

-------------------------------------

Day-To-Day Ratings - HH/Total Viewers

AMC

Monday: 2.8/3,647,000

Tuesday: 2.4/3,151,000

Wednesday: 2.4/3,165,000

Thursday: 2.7/3,390,000

Friday: 2.6/3,483,000

ATWT

Monday: 2.4/3,111,000

Tuesday: 2.3/2,939,000

Wednesday: 2.3/3,123,000

Thursday: 2.5/3,285,000

Friday: 2.4/3,260,000

B&B

Monday: 3.1/4,044,000

Tuesday: 3.0/3,648,000

Wednesday: 3.1/4,131,000

Thursday: 3.2/4,209,000

Friday: 3.0/3,976,000

DAYS

Monday: 2.4/3,135,000

Tuesday: 2.3/2,871,000

Wednesday: 2.1/2,738,000

Thursday: 2.4/2,964,000

Friday: 2.2/2,938,000

GH

Monday: 3.2/4,220,000

Tuesday: 2.9/3,621,000

Wednesday: 2.7/3,518,000

Thursday: 2.9/3,752,000

Friday: 2.6/3,522,000

GL

Monday: 2.2/2,858,000

Tuesday: 2.2/2,735,000

Wednesday: 2.0/2,668,000

Thursday: 2.4/3,175,000

Friday: 2.2/3,032,000

OLTL

Monday: 2.8/3,654,000

Tuesday: 2.5/3,145,000

Wednesday: 2.3/2,952,000

Thursday: 2.5/3,175,000

Friday: 2.3/3,129,000

PSNS

Monday: 1.5/1,990,000

Tuesday: 1.3/1,659,000

Wednesday: 1.3/1,629,000

Thursday: 1.5/1,887,000

Friday: 1.5/2,058,000

Y&R

Monday: 4.5/6,133,000

Tuesday: 4.3/5,419,000

Wednesday: 4.3/5,695,000

Thursday: 4.3/5,758,000

Friday: 4.4/5,934,000

----------------------

For the SEASON September 18, 2006 through March 4, 2007

HH

1. Y&R 4.4

2. B&B 3.2

3. GH 2.8

4. DAYS 2.6

5. ATWT 2.5

5. AMC 2.5

5. OLTL 2.5

8. GL 2.3

9. PSNS 1.6

Women 18-49 Rating

1. Y&R 2.1

2. GH 2.0

3. DAYS 1.8

4. OLTL 1.7

5. AMC 1.6

6. B&B 1.4

7. PSNS 1.3

8. ATWT 1.2

8. GL 1.2

[Mitchapalooza]

Heard DAYS got a 2.3....OUCH!

I am sick of these ratings list...DAYS does not deserve a 2.3, the show has been OUTSTANDING!!

[King]

I bet the execs are chomping at the bit for 2009.

[Chris B]

I saw these on another board:

1. The Young and the Restless 4.4 (+.1)

2. The Bold & the Beautiful 3.1 (+.1)

3. General Hospital 2.9 (-.2)

4. All My Children 2.6 (-.1)

5. One Life to Live 2.5 (same)

6. As the World Turns 2.4 (same)

7. Days of Our Lives 2.3 (-.1)

8. Guiding Light 2.2 (+.1)

9. Passions 1.4 (-.1)

------------------------------------

Personally I think that DAYS and ATWT deserve their low ratings. DAYS is just plain boring the stories aren't fresh, the characters on the frontburner are boring, etc. I still would dump Patch/Kayla & Willow, bring back Jack/nuJennifer and some of the more interesting characters from the past. I'd take Hogan's worst ATWT stories over what we get at DAYS.

As for ATWT, the show is just too heavily focused on the teens. Even the top rated shows can't depend on a teen set. GH may not use their older vets, but they use people in their 20s, 30s and early 40s. On ATWT the show is centered around teenagers and pre-teens. It's absolutely ridiculous and I can't understand what they are thinking.

You are NEVER going to be able to center a soap around teens and get a large enough audience. There has to be a change at ATWT or they will have major problems. Now they have two MORE young characters joining the cast. It's ridiculous. I hope they continue to drop.

Glad to see Y&R perked up, but I had hoped GH come continue to dominate against B&B.

[Steve]

I'm glad to see AMC drop!

The resolution of the Satin Slayer storyline was just asinine.

I hope the ratings remain low until McTavish's work stops airing.

[allatwitter]

Ratings from Lskreet

Final Standings

1.(1) Y&R 4.4 (+.1)

2.(3) B&B 3.1 (+.1)

3.(2) GH 2.9 (-.2)

4.(4) AMC 2.6 (-.1)

5.(5) OLTL 2.5 (SAME)

6.(6) ATWT 2.4 (SAME)

7.(6) DOOL 2.3 (-.1)

8.(8) GL 2.2 (+.1)

9.(9) PSNS 1.4 (-.1)

AMC

Monday 2.8

Tuesday 2.4

Wednesday 2.4

Thursday 2.7

Friday 2.6

OLTL

Monday 2.8

Tuesday 2.5

Wednesday 2.3

Thursday 2.5

Friday 2.3

GH

Monday 3.2

Tuesday 2.9

Wednesday 2.7

Thursday 2.9

Friday 2.6

CBS

ATWT

Monday 2.4

Tuesday 2.3

Wednesday 2.3

Thursday 2.5

Friday 2.4

B&B

Monday 3.1

Tuesday 3.0

Wednesday 3.1

Thursday 3.2

Friday 3.0

GL

Monday 2.2

Tuesday 2.2

Wednesday 2.4

Friday 2.2

Y&R

Monday 4.5

Tuesday 4.3

Wednesday 4.3

Thursday 4.3

Friday 4.4

NBC

DOOL

Monday 2.4

Tuesday 2.3

Wednesday 2.1

Thursday 2.4

Friday 2.2

Passions

Monday 1.5

Tuesday 1.3

Wednesday 1.3

Thursday 1.5

Friday 1.5

[whyamcwhy]

I do feel bad for Days though. I think the show is well written but I do think they are making a mistake not focusing more on Bo/Hope and John/Marlena. The Shawn/Belle storyline holds no interest for me. I was watching the show for a while but I have lost interest in it again.

[Ponz]

If DAYS was "outstanding" and getting ratings like this, the show really *would* be screwed. IMO, it was painfully boring last week and these numbers are not surprising in the least. I can accept that Hogan is building these stories based on a long-term plan but that approach only works if you give viewers something to keep them interested on a week-to-week basis. I think it's basic business sense to have at least one story nearing a climax/big twist during Sweeps. The LUMI/EJ plot could and should have been that story since it's been building for months. It's puzzling to me that Hogan seems determined to drag it out until May Sweeps. Why not have the wedding this past month? I don't dispute that the day-to-day characterisation and dialogue is good but if everything on the show is filler material, ratings like these are inevitable.

The lack of balance doesn't help, either. I don't accept the argument that the "big four" are ratings grabbers but even those who aren't fans of John/Marlena/Bo/Hope are tired of seeing the same faces (most of them newbies) day in and day out.

[Chris B]

Hogan's characterizations may be good, but his stories are terrible This was a problem he had on ATWT as well. On DAYS I don't see him building or beginning stories, just a bunch of really awful stories that won't be interesting ever.

I've never seen someone whose stories are just so boring and uneventful during the developmental stages. The beginning of a storyline should be the hook and the best part.

[Lskreet]

Daytime Insights

ABC ranked 1st for the week in women 18-49 rating (1.8), followed by CBS (1.4) and NBC (1.2). ABC

was 1st among women 18-34 (1.4), while NBC (1.2) was 2nd and CBS (1.0) was 3rd. ABC was 1st in

women 25-54 (2.1), followed by CBS (1.7) and NBC (1.3).

Compared to the prior twenty-three weeks of the season, NBC was down -0.3 in women 18-49 and women

25-54, while women 18-34 was off -0.4. This was NBC's lowest weekly delivery in the history of

people meters among both women 18-34 and women 18-49. In women 25-54, it was NBC daytime's lowest

result since the week of 8/29/05 (also a 1.3). DAYS drew its lowest weekly ratings ever in women

18-34 (1.2) and women 18-49 (1.4). PASSIONS drew its lowest women 25-54 rating (1.0) since the week

of 9/5/05 (also a 1.0).

CBS was flat in women 18-49 and women 25-54 vs. its season-to-date averages, while women 18-34 was

up +0.1. GUIDING LIGHT drew its best weekly women 18-34 rating (0.9) since 11/13/06 (also a 0.9),

but also posted its lowest women 25-54 result (1.3) since the week of 12/25/06 (also a 1.3).

ABC was up +0.1 in women 18-49, up +0.2 in women 18-34, and was flat in women 25-54 vs. the prior

twenty-three weeks. THE VIEW matched its season-high in women 18-34 (1.4), but drew its lowest

women 25-54 rating since the week of 1/1/07.

In women 18-49, DAYS OF OUR LIVES (1.4) ranked #7 this week, while PASSIONS (1.1) ranked #12. Among

women 18-34, DAYS and PASSIONS (1.2 each) tied for 5th (also tied with ALL MY CHILDREN). For women

25-54, DAYS (1.6) ranked #7 (tied with BOLD & BEAUTIFUL) and PASSIONS (1.0) ranked #12. For the

season to date, Most Current time-shifted data, DAYS is the #1 Daytime program in women 18-34, while

PASSIONS is #3.

The most time-shifted Daytime program of the week was YOUNG & THE RESTLESS, which received a 0.15

lift from Live to Live + Same Day in women 18-49 rating. GENERAL HOSPITAL (+0.11) and DAYS (+0.10)

also received significant time-shifting. The remaining Daytime serials received a Live to Live +

Same Day lift of between +0.01 to +0.05. THE VIEW was up +0.09 from Live to Live + Same Day in

women 18-49, while PRICE I and PRICE II increased +0.01.

For the season to date, Most Current data, in women 18-49, NBC (1.6) and ABC (1.7) were both flat

versus the comparable period last year, while CBS (1.4) was off -0.1. In women 18-34, NBC (1.6) and

CBS (1.0) were down -0.2, and ABC (1.3) was up +0.1. For women 25-54, NBC (1.6), CBS (1.8), and ABC

(2.1) were all flat. Among the NBC programs, DAYS OF OUR LIVES and PASSIONS were both down -0.1.

DVR sample as of 3/4/07: 1130 homes (14.1% of sample)

[Brandeis]

Major *ouch* for DAYS

[Ridge]

I disagree completely... DAYS has been very far from outstanding. Very far. How can such unbalance, boring drivel be called outstanding? If Hogan was not writing this people would be slamming the writer for introducing new characters, making them instant front burner characters and some instant heroes. And balance going out the window. Corny tarot cards? Screaming actors (over and over again), a good bad guy that has just become ANNOYING?

The Nick and Chelsea show is NOT working. Point blank. DAYS is getting ratings that it deserves. It is sad, very sad that DAYS is approaching lower and lower territories. (What is DAYS lowest rating anyways?) And the demos aren't working either. What will it take for this show to just stick with the good stuff and deliver??

That sucks considering all they have been featuring heavily are 20 somethings. And rank number 7?!!! OMG!! That is ATROCIOUS.

[Kwing42]

What happened to GL's Thursday numbers?

[Manny]

DAYS tied all time low being 2.3, I believe... I don't think they've ever hit 2.2.. But they definitely did hit 2.3 last year, so..

I also believe that this is a new all time low for PASS...

I have to agree that DAYS is not good and I wouldn't be surprised if they hit 2.2 next week... I am sad because of it though, because DAYS is my all time fav soap and I hate to see what's happening, considering how much hope I've had when Hogan was coming... ahhhh... the times when I though DAYS would be fighting with B&B for #2... well, those times are over...

WAKE UP, CORDAY & SHEFFER!!!

[Mason]

This is getting beyond ridiculous. Hogan, WAKE UP and write the damn show! I KNOW you can do better than this! I hate to admit it, but even I'm starting to get bored. I still enjoy the show, but damn, we need MOVEMENT already! Every day we're seeing practically the same scenes over and over again with Sami/Lucas/E.J. and Nick/Chelsea. It's time to step it up! This 2.3 HAS to be a wake up call!