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February 5-9, 2007


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Numbers are based on Live+Same Day ratings

Ratings for the week February 5-9, 2007

(Compared to Last Week/Compared to Last Year)

Total Viewers

1. Y&R 6,041,000 (+340,000/+700,000)

2. B&B 4,286,000 (+295,000/+155,000)

3. GH 4,110,000 (+248,000/+403,000)

4. AMC 3,423,000 (+92,000/-7,000)

5. OLTL 3,402,000 (+55,000/+70,000)

6. ATWT 3,277,000 (+121,000/+84,000)

7. DAYS 3,274,000 (-105,000/-115,000)

8. GL 3,033,000 (-60,000/+332,000)

9. PSNS 1,977,000 (-83,000/-139,000)

HH

1. Y&R 4.6/15 (+.3/+.4)

2. B&B 3.3/11 (+.3/same)

3. GH 3.1/9 (+.1/+.1)

4. AMC 2.7/9 (+.1/-.2)

5. OLTL 2.6/8 (same/-.2)

6. DAYS 2.5/8 (-.1/-.1)

6. ATWT 2.5/8 (+.1/-.1)

7. GL 2.3/7 (same/+.1)

9. PSNS 1.6/5 (same/-.1)

Women 18-49 Viewers

1. GH 1,487,000 (+118,000/+49,000)

2. Y&R 1,462,000 (+290,000/+88,000)

3. OLTL 1,170,000 (+38,000/-139,000)

4. AMC 1,054,000 (-4,000/-273,000)

5. DAYS 1,038,000 (-150,000/-228,000)

6. B&B 981,000 (+180,000/-70,000)

7. ATWT 836,000 (+71,000/-24,000)

8. GL 812,000 (-7,000/+45,000)

9. PSNS 783,000 (-101,000/-144,000)

Women 18-49 Rating

1. GH 2.3/13 (+.2/+.1)

2. Y&R 2.2/14 (+.4/+.1)

3. OLTL 1.8/11 (+.1/-.2)

4. AMC 1.6/10 (same/-.4)

4. DAYS 1.6/9 (-.2/-.3) <----- ties low rating

6. B&B 1.5/9 (+.3/-.1)

7. ATWT 1.3/8 (+.1/same)

8. PSNS 1.2/7 (-.1/-.2)

9. GL 1.2/7 (same/same)

Girls 12-17 Viewers

1. DAYS 77,000 (+46,000/+40,000)

2. GH 76,000 (+21,000/+10,000)

3. Y&R 66,000 (-13,000/+40,000)

4. PSNS 64,000 (+38,000/+9,000)

5. GL 44,000 (-7,000/+32,000)

6. OLTL 41,000 (+17,000/-10,000)

7. AMC 26,000 (+1,000/-17,000)

8. ATWT 25,000 (-31,000/+9,000)

9. B&B 20,000 (-49,000/-4,000)

Women 18-34 Rating

1. GH 1.9/11 (+.2/+.5)

2. DAYS 1.5/9 (-.3/-.4)

2. Y&R 1.5/9 (+.4/-.1)

4. OLTL 1.4/9 (+.2/same)

5. PSNS 1.3/8 (-.3/-.3)

5. AMC 1.3/8 (+.3/same)

7. B&B 0.8/5 (+.2/-.4)

8. ATWT 0.7/4 (+.1/-.3)

9. GL 0.7/4 (same/-.3)

Men 18+ Viewers

1. Y&R 1,585,000 (+56,000/+352,000)

2. B&B 1,107,000 (+127,000/+188,000)

3. ATWT 799,000 (+60,000/+154,000)

4. GL 761,000 (+23,000/+222,000)

5. AMC 737,000 (+69,000/+90,000)

6. GH 728,000 (+107,000/+163,000)

7. DAYS 712,000 (+27,000/+82,000)

8. OLTL 638,000 (+56,000/+128,000)

9. PSNS 461,000 (+29,000/+70,000)

Women 18-24 Viewers

1. GH 205,000 (+35,000/+48,000)

2. DAYS 201,000 (-30,000/-20,000)

3. OLTL 186,000 (+75,000/+42,000)

4. PSNS 172,000 (-51,000/-26,000)

5. AMC 159,000 (+75,000/+21,000)

6. Y&R 148,000 (+59,000/-6,000)

7. B&B 87,000 (+12,000/-4,000)

8. ATWT 79,000 (-10,000/-19,000)

9. GL 70,000 (-16,000/-53,000)

-------------------------------------

Day-To-Day Ratings - HH/Total Viewers

AMC

Monday: 2.8/3,415,000

Tuesday: 2.7/3,497,000

Wednesday: 2.7/3,477,000

Thursday: 2.6/3,355,000

Friday: 2.5/3,372,000

ATWT

Monday: 2.5/3,211,000

Tuesday: 2.6/3,312,000

Wednesday: 2.5/3,336,000

Thursday: 2.4/3,231,000

Friday: 2.6/3,297,000

B&B

Monday: 3.3/4,294,000

Tuesday: 3.3/4,226,000

Wednesday: 3.4/4,437,000

Thursday: 3.1/4,180,000

Friday: 3.4/4,294,000

DAYS

Monday: 2.5/3,349,000

Tuesday: 2.6/3,283,000

Wednesday: 2.6/3,262,000

Thursday: 2.5/3,398,000

Friday: 2.4/3,080,000

GH

Monday: 3.3/4,203,000

Tuesday: 3.1/4,040,000

Wednesday: 3.1/4,070,000

Thursday: 3.1/3,997,000

Friday: 3.1/4,238,000

GL

Monday: 2.4/3,035,000

Tuesday: 2.5/3,240,000

Wednesday: 2.3/3,018,000

Thursday: 2.1/2,818,000

Friday: 2.4/3,054,000

OLTL

Monday: 2.8/3,438,000

Tuesday: 2.5/3,222,000

Wednesday: 2.6/3,331,000

Thursday: 2.5/3,286,000

Friday: 2.7/3,735,000

PSNS

Monday: 1.5/1,989,000

Tuesday: 1.5/1,969,000

Wednesday: 1.7/1,981,000

Thursday: 1.5/1,913,000

Friday: 1.6/2,032,000

Y&R

Monday: 4.5/5,924,000

Tuesday: 4.6/6,179,000

Wednesday: 4.5/6,075,000

Thursday: 4.6/6,173,000

Friday: 4.6/5,855,000

----------------------

For the SEASON September 18, 2006 through February 11, 2007

HH

1. Y&R 4.3

2. B&B 3.2

3. GH 2.7

4. DAYS 2.6

5. ATWT 2.5

5. AMC 2.5

5. OLTL 2.5

8. GL 2.3

9. PSNS 1.6

Women 18-49 Rating

1. Y&R 2.1

2. GH 2.0

3. DAYS 1.9

4. OLTL 1.7

5. AMC 1.6

6. B&B 1.4

7. PSNS 1.3

8. ATWT 1.2

8. GL 1.2

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I do too, Mitch! I didn't watch DAYS lately, but I do hope they rise! :D

I also hope that GH can at least stay the same! I think they deserve it and I think it's great right now (no matter how unpopular that opinion seems to be around here.. lol)

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First full week of Sweeps

Final Standings

1.(1) Y&R 4.6 (+.3)

2.(2) B&B 3.3 (+.3)

3.(2) GH 3.1 (+.1)

4.(4) AMC 2.7 (+.1)

5.(4) OLTL 2.6 (SAME)

6.(4) DOOL 2.5 (-.1)

6.(7) ATWT 2.5 (+.1)

8.(8) GL 2.3 (SAME)

9.(9) PSNS 1.6 (SAME)

ABC

AMC

Monday 2.8

Tuesday 2.7

Wednesday 2.7

Thursday 2.6

Friday 2.5

GH

Monday 3.3

Tuesday 3.1

Wednesday 3.1

Thursday 3.1

Friday 3.1

OLTL

Monday 2.8

Tuesday 2.5

Wednesday 2.6

Thursday 2.5

Friday 2.7

CBS

ATWT

Monday 2.5

Tuesday 2.6

Wednesday 2.5

Thursday 2.4

Friday 2.6

B&B

Monday 3.3

Tuesday 3.3

Wednesday 3.4

Thursday 3.1

Friday 3.4

GL

Monday 2.4

Tuesday 2.5

Wednesday 2.3

Thursday 2.1

Friday 2.4

Y&R

Monday 4.5

Tuesday 4.6

Wednesday 4.5

Thursday 4.6

Friday 4.6

NBC

DOOL

Monday 2.5

Tuesday 2.6

Wednesday 2.6

Thursday 2.5

Friday 2.4

Passions

Monday 1.5

Tuesday 1.5

Wednesday 1.7

Thursday 1.5

Friday 1.6

Daytime Insights

ABC ranked 1st for the week in women 18-49 rating (1.9), followed by CBS (1.5) and NBC (1.4). ABC

won the week in women 18-34 (1.5), followed by NBC (1.4) and CBS (1.0). ABC was also 1st in women

25-54 (2.2), followed by CBS (1.8) and NBC (1.4).

Compared to the prior twenty weeks of the season, NBC was down -0.2 in women 18-49, 18-34, and

25-54. NBC daytime drew its lowest weekly delivery in women 18-49 since 5/22/06, also a 1.4

(excluding the 1.4 for the one day measured during 4th of July week, the week of 7/3/06). In women

25-54, this was NBC's lowest result since the week of 5/1/06 (also a 1.4). DAYS posted its lowest

women 18-49 (1.6) and women 25-54 (1.7) ratings since the week of 5/1/06 (also a 1.6 and 1.7,

respectively).

CBS was up +0.1 in women 18-49, women 18-34, and women 25-54 vs. its season-to-date averages.

ABC was up +0.3 in women 18-34 and +0.2 in women 18-49 and 25-54 vs. the prior twenty weeks. The

network earned its best weekly daytime ratings in women 18-34 since 3/7/05 (also a 1.5) and in women

18-49 since 2/20/06 (also a 1.9). GENERAL HOSPITAL earned season highs in all key women demos, with

its best weekly result in 18-34 since 12/13/04 (also a 1.9), its best women 18-49 weekly rating

since 3/21/05 (also a 2.3), and its best women 25-54 weekly delivery since 2/6/06 (also a 2.6). ONE

LIFE TO LIVE's 1.4 women 18-34 rating was the show's best since the week of 9/4/06 (also a 1.4).

In women 18-49, DAYS OF OUR LIVES (1.6) ranked #5 this week (tied with ALL MY CHILDREN), while

PASSIONS (1.2) ranked #10 (tied with GUIDING LIGHT and PRICE I). Among women 18-34, DAYS (1.5)

ranked 2nd in the demo, behind GENERAL HOSPITAL (tied with YOUNG & THE RESTLESS). PASSIONS (1.3)

ranked 5th in women 18-34 rating (tied with ALL MY CHILDREN and THE VIEW). For women 25-54, DAYS

(1.7) ranked #7 and PASSIONS (1.2) ranked #12. For the season to date, Most Current time-shifted

data, DAYS and PASSIONS are the #1 and #2 ranked Daytime programs in women 18-34 (GENERAL HOSPITAL

is tied with PASSIONS for #2).

The most time-shifted Daytime program of the week was GENERAL HOSPITAL, which received a 0.15 lift

from Live to Live + Same Day in women 18-49 rating. Y&R (+0.13) and DAYS (+0.12) also received

significant time-shifting. Note that DAYS' time-shifted viewing accounted for 8% of the program's

Live + Same Day rating, more than any other broadcast daytime program. The remaining Daytime

serials received a Live to Live + Same Day lift of between +0.02 to +0.05. THE VIEW was up +0.08

from Live to Live + Same Day in women 18-49, while PRICE I increased +0.01 and PRICE II was not

time-shifted.

For the season to date, Most Current data, in women 18-49, NBC (1.6) and ABC (1.7) were both flat

versus the comparable period last year, while CBS (1.4) was off -0.1. In women 18-34, NBC (1.7) was

down -0.1, CBS (0.9) was down -0.3, and ABC (1.3) was up +0.1. For women 25-54, NBC (1.7) was up

+0.1, while CBS (1.8) and ABC (2.1) were flat. Among the NBC programs, DAYS OF OUR LIVES was flat

in women 18-49 rating while PASSIONS was down -0.1.

DVR sample as of 2/11/07: 1080 homes (13.5% of sample)

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WTG GH. I just hope you keep holding on to those dailys. Even last week the excitement slowed down and it was more character stuff and you rose. Great dailys too - not one under 3.1

Glad AMC rose. Last week the show was really good. I am glad they got a reward for it. The show still has lots of problems but they held my attention the whole week.

Good to see those dailys for GL except the 2.1. The rest of the days were really good and helped them to hold on to that 2.3

Glad to see Y&R go up some too. I am loving it so much right now.

Glad for ATWT too. They are really getting better and this week has been fantastic so hopefully they will rise more with the death and all this week.

Lskreet - is that supposed to be a 2.6 for Days or is the 2.5 right? You have it tied and the others have a 2.6. Just wondering.

I know alot wanted a rise for Days, and although the daily shows are better I don't see them rising again until the stories get a bigger kick than they are getting right now. I love it still but the stories just remind me of what we have been getting on ATWT for the last few months. They are okay and the actors are good but they are just boring.

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Wait, I just realized... Y&R has +.3?? And is OVER 4,6?? I don't think they've reached 4,6 in a long time! I'm sure BB just got the boost from YR...

And I realized that DAYS is the only soap to fall... crap.. :(

Okay, if my data is correct, YR was last time at 4,6 in March '04 (although they did hit 4,7 in December 04). But still! This is huge for YR!

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For me B&B has been picking steam back up the last few weeks. The Nick stuff has me intrigued, and I did enjoy Betty White's guest stint back on the show. I don't remember anything that really stuck out last week, but the show just has been more enjoyable for me lately.

And as much as I don't like the Rick/Phoebe proposed pairing - at least it is putting some tension in the STephanie/Brooke relationship again - those 2 should not be so lovey dovey.

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I am so upset with Days numbers. I have been loving the show. But I do agree with you, SteveFrame. People aren't going to start tuning back in until something huge happens.

B&B has been great. Can't wait for Eileen Davidson to start. When is her first air date again?

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Yeah Days was the only one to fall, but I think ATWT should be at 2.5 instead of the 2.6 listed which doesn't give them but a .1 rise. The dailys are listed as the same as Days so they are probably both at 2.5

I was expecting Days to stay the same just because of the college ratings now. I was really shocked that it fell with those being counted.

I didn't expect it to go up. Last week was still boring for me. This week is some better but I still am enjoying other shows more (even shows that don't have the daily quality that Days has). As Bree and others have said Days just needs to put a kick in the stories.

As I said right now other shows stories are just more exciting and they are getting a boost for it.

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