January 22-26, 2007

[Toups]

If you're going to copy/paste, please credit. Thanks.

Numbers are based on Live+Same Day ratings

Ratings for the week January 22-26, 2007

(Compared to Last Week/Compared to Last Year)

Total Viewers

1. Y&R 5,837,000 (-70,000/+549,000)

2. B&B 4,160,000 (-50,000/-66,000)

3. GH 3,571,000 (-156,000/+184,000)

4. ATWT 3,298,000 (+148,000/-52,000)

5. DAYS 3,233,000 (-414,000/-91,000)

6. AMC 3,183,000 (-94,000/+19,000)

7. OLTL 3,126,000 (-229,000/-58,000)

8. GL 3,098,000 (+211,000/+303,000)

9. PSNS 1,993,000 (-254,000/-227,000)

HH

1. Y&R 4.4/15 (-.1/+.2)

2. B&B 3.2/10 (same/-.1)

3. GH 2.8/8 (-.1/same)

4. DAYS 2.5/8 (-.2/-.1)

4. AMC 2.5/8 (-.1/-.1)

4. OLTL 2.5/8 (-.2/-.1)

4. ATWT 2.5/8 (+.1/-.1)

8. GL 2.3/7 (+.1/+.1)

9. PSNS 1.6/5 (-.1/-1)

Women 18-49 Viewers

1. Y&R 1,350,000 (-65,000/+58,000)

2. GH 1,281,000 (-31,000/+18,000)

3. DAYS 1,122,000 (-118,000/-120,000)

4. OLTL 1,094,000 (-64,000/-116,000)

5. AMC 1,040,000 (-21,000/-92,000)

6. B&B 918,000 (-45,000/-115,000)

7. PSNS 823,000 (-85,000/-107,000)

8. GL 821,000 (-9,000/+84,000)

9. ATWT 817,000 (-16,000/-17,000)

Women 18-49 Rating

1. Y&R 2.1/13 (-.1/+.1)

2. GH 1.9/11 (-.1/same)

3. DAYS 1.7/10 (-.2/-.2)

3. OLTL 1.7/10 (-.1/-.1)

5. AMC 1.6/10 (same/-.1)

6. B&B 1.4/9 (-.1/-.2)

7. PSNS 1.3/8 (-.1/-.1)

8. ATWT 1.2/8 (-.1/-.1)

8. GL 1.2/7 (-.1/+.1)

Girls 12-17 Viewers

1. GH 65,000 (-17,000/+25,000)

2. OLTL 51,000 (+6,000/+11,000)

3. ATWT 45,000 (+20,000/+25,000)

4. B&B 44,000 (+17,000/+9,000)

4. Y&R 44,000 (+9,000/+13,000)

6. PSNS 41,000 (-4,000/same)

7. DAYS 40,000 (-4,000/+6,000)

8. AMC 36,000 (-3,000/+6,000)

9. GL 29,000 (-1,000/+4,000)

Women 18-34 Rating

1. Y&R 1.5/10 (-.1/+.2)

1. DAYS 1.5/9 (-.2/-.3)

1. GH 1.5/9 (+.1/+.3)

4. PSNS 1.4/9 (-.2/-.1)

5. OLTL 1.3/8 (+.1/same)

6. AMC 1.2/8 (+.1/+.1)

7. B&B 0.8/5 (-.1/-.4)

8. ATWT 0.7/5 (-.1/-.4)

8. GL 0.7/4 (same/-.3)

Men 18+ Viewers

1. Y&R 1,555,000 (+116,000/+326,000)

2. B&B 988,000 (+40,000/+17,000)

3. ATWT 747,000 (+123,000/+55,000)

4. DAYS 712,000 (+49,000/+10,000)

5. GL 695,000 (+108,000/+114,000)

6. AMC 626,000 (-47,000/+31,000)

7. GH 579,000 (-3,000/+58,000)

8. OLTL 503,000 (-59,000/+50,000)

9. PSNS 432,000 (-30,000/-12,000)

-------------------------------------

Day-To-Day HH Ratings - HH/Total Viewers

AMC

Monday: 2.6/3,194,000

Tuesday: 2.4/3,091,000

Wednesday: 2.6/3,235,000

Thursday: 2.5/3,338,000

Friday: 2.4/3,056,000

ATWT

Monday: 2.8/3,749,000

Tuesday: 2.4/3,070,000

Wednesday: 2.3/3,031,000

Thursday: 2.6/3,462,000

Friday: 2.3/3,179,000

B&B

Monday: 3.4/4,609,000

Tuesday: 3.1/4,010,000

Wednesday: 3.1/3,956,000

Thursday: 3.2/4,240,000

Friday: 3.0/3,987,000

DAYS

Monday: 2.6/3,407,000

Tuesday: 2.4/3,030,000

Wednesday: 2.4/3,289,000

Thursday: 2.5/3,227,000

Friday: 2.4/3,212,000

GH

Monday: 3.0/3,907,000

Tuesday: 2.9/3,657,000

Wednesday: 2.8/3,480,000

Thursday: 2.8/3,553,000

Friday: 2.6/3,256,000

GL

Monday: 2.4/3,307,000

Tuesday: 2.2/2,847,000

Wednesday: 2.2/3,158,000

Thursday: 2.2/2,914,000

Friday: 2.4/3,263,000

OLTL

Monday: 2.6/3,281,000

Tuesday: 2.5/3,085,000

Wednesday: 2.6/3,084,000

Thursday: 2.4/3,159,000

Friday: 2.4/3,023,000

PSNS

Monday: 1.6/2,201,000

Tuesday: 1.6/2,029,000

Wednesday: 1.5/1,962,000

Thursday: 1.6/1,943,000

Friday: 1.5/1,831,000

Y&R

Monday: 4.5/5,951,000

Tuesday: 4.3/5,576,000

Wednesday: 4.5/5,852,000

Thursday: 4.5/5,925,000

Friday: 4.3/5,883,000

----------------------

For the SEASON September 18, 2006 through January 28, 2007

Total Viewers

1. Y&R 5,637,000

2. B&B 4,165,000

3. GH 3,379,000

4. DAYS 3,277,000

5. ATWT 3,244,000

6. OLTL 3,066,000

7. AMC 3,057,000

8. GL 2,923,000

9. PSNS 1,988,000

HH

1. Y&R 4.3

2. B&B 3.2

3. GH 2.7

4. DAYS 2.6

5. ATWT 2.5

5. OLTL 2.5

7. AMC 2.4

8. GL 2.3

9. PSNS 1.5

Women 18-49 Viewers

1. Y&R 1,316,000

2. GH 1,239,000

3. DAYS 1,181,000

4. OLTL 1,059,000

5. AMC 1,000,000

6. B&B 919,000

7. PSNS 880,000

8. ATWT 780,000

9. GL 765,000

Women 18-49 Rating

1. Y&R 2.1

2. GH 2.0

3. DAYS 1.9

4. OLTL 1.7

5. AMC 1.5

6. B&B 1.4

7. PSNS 1.3

8. ATWT 1.2

8. GL 1.2

[Lskreet]

Final Standings

1.(1) Y&R 4.4 (-1)

2.(2) B&B 3.2 (SAME)

3.(3) GH 2.8 (-.1)

4.(4) DOOL 2.5 (-.2)

4.(7) ATWT 2.5 (+.1)

4.(6) AMC 2.5 (-.1)

4.(4) OLTL 2.5 (-.2)

8.(8) GL 2.3 (+.1)

9.(9) PSNS 1.6 (-.1)

ABC

AMC

Monday 2.6

Tuesday 2.4

Wednesday 2.6

Thursday 2.5

Friday 2.4

GH

Monday 3.0

Tuesday 2.9

Wednesday 2.8

Thursday 2.8

Friday 2.6

OLTL

Monday 2.6

Tuesday 2.5

Wednesday 2.6

Thursday 2.4

Friday 2.4

CBS

ATWT

Monday 2.8

Tuesday 2.4

Wednesday 2.3

Thursday 2.6

Friday 2.3

B&B

Monday 3.4

Tuesday 3.1

Wednesday 3.1

Thursday 3.1

Friday 3.0

GL

Monday 2.4

Tuesday 2.2

Wednesday 2.2

Thursday 2.2

Friday 2.4

Y&R

Monday 4.5

Tuesday 4.3

Wednesday 4.5

Thursday 4.5

Friday 4.3

NBC

DOOL

Monday 2.6

Tuesday 2.4

Wednesday 2.4

Thursday 2.5

Friday 2.4

Passions

Monday 1.6

Tuesday 1.6

Wednesday 1.5

Thursday 1.6

Friday 1.5

Daytime Insights

ABC ranked 1st for the week in women 18-49 rating (1.7), while NBC and CBS (1.5 each) tied for 2nd.

Among women 18-49 impressions, NBC (973,000) was ahead of CBS (968,000). NBC won the week in women

18-34 (1.4), followed by ABC (1.3) and CBS (1.0). ABC was 1st in women 25-54 (2.1), followed by CBS

(1.8) and NBC (1.5).

Compared to the prior eighteen weeks of the season, NBC was off -0.1 in women 18-49 and women 25-54,

while women 18-34 was down -0.2.

CBS was up +0.1 in women 18-49, women 18-34, and women 25-54 vs. the season-to-date averages.

ABC was up +0.1 in women 18-34 and women 25-54 vs. the prior eighteen weeks, while women 18-49 was

flat. ALL MY CHILDREN's 1.2 women 18-34 rating was the highest in the demo since the week of

9/25/06. ONE LIFE TO LIVE earned a 1.3 women 18-34 rating, its highest weekly average in the demo

since 10/16/06 (also a 1.3).

In women 18-49, DAYS OF OUR LIVES (1.7) ranked #3 this week (tied with ONE LIFE TO LIVE and THE

VIEW), while PASSIONS (1.3) ranked #9. Among women 18-34, DAYS (1.5) ranked first in the demo (tied

with YOUNG AND THE RESTLESS and GENERAL HOSPITAL) for the 590th week out of 598 weeks that it aired.

PASSIONS (1.4) ranked 4th in women 18-34 rating. For women 25-54, DAYS (1.8) ranked #6 (tied with

BOLD & BEAUTIFUL and PRICE II) and PASSIONS (1.2) ranked #12. For the season to date, Most Current

time-shifted data, DAYS and PASSIONS are the #1 and #2 ranked Daytime programs in women 18-34

(GENERAL HOSPITAL is tied with PASSIONS for #2).

The most time-shifted Daytime program of the week was DAYS, which received a 0.15 lift from Live to

Live + Same Day in women 18-49 rating, accounting for 10% of the program's Live + Same Day rating,

more than any other daytime program. Y&R (+0.12), GH (+0.12), and AMC (+0.08) also received

significant time-shifting. The remaining Daytime serials received a Live to Live + Same Day lift of

between +0.02 to +0.05. THE VIEW was up +0.09 from Live to Live + Same Day in women 18-49, while

PRICE I and PRICE II were minimally time-shifted (+0.01 each).

For the season to date, Most Current data, in women 18-49, NBC (1.6) and ABC (1.7) were both flat

versus the comparable period last year, while CBS (1.4) was off -0.1. In women 18-34, NBC (1.7) was

down -0.1, CBS (0.9) was down -0.3, and ABC (1.2) was flat. For women 25-54, NBC (1.7) was up +0.1,

and ABC (2.1) and CBS (1.8) were flat. Among the NBC programs, DAYS OF OUR LIVES was flat in women

18-49 rating while PASSIONS was down -0.1.

DVR sample as of 1/28/07: 1039 homes (12.9% of sample)

[Andre]

Have I told anyone how much I hate ratings?

But thanks Lskreet! It's not your fault.

[winterguy125]

Ok, I got that totally wrong, lol. ATWT got a 2.8 on Monday Nice little tie between the soaps this week, I would have expected to see large gains, seeing as all the soap boards were all busier than normal.

Was that Monday, Pecks first full day on the show??

This also proves that ATWT has the fanbase, but the writers aren't good enough to keep the fanbase watching everyday.

[P.J.]

Was Monday some huge snow day across the US? It looks like it's the highest rated day for every soap. I mean, c'mon, a 2.8 for ATWT? Something had to be going on. There's another spike for ATWT on Thursday, which I can only figure was due to Katie getting Simon's letter.

Yep...Monday was Peck's first full day. I hate the implications.

[winterguy125]

Just think if they gave Luke a storyline or even a boyfriend, ATWT would have a 2.8-3.0 almost everyday, and yes that is IMHO.

[winterguy125]

I hate it also PJ. I really hope that is not why more people tuned in, because I really don't see what is so great about Austin. Thanks for the answer BTW.

[Cat]

Wee bit disappointed by GL's Wednesday and Thursday ratings. Tammy's death and a fantabulous 70th Anniversary episode, and 2.2 is the best they got?

Thanks for posting these, Lskreet.

[P.J.]

I've got no problem with throwing a story Luke's way. Luke's a member of a core family who hasn't been shoved down my throat for the past year or so VH has been on. It's not my favorite, but it's better than kowtowing to certain actors who are only going to stick around for six or seven months *coughSimonF*ckingFrasiercough* and promote stories that ham-string my favorite actress *coughMauracough* with an actor who was so clearly unmeshable with her. (And for the people who think I'm crazy...too bad, you know I'm right. Paul Leyden is better at light comedy and clearly floundered trying to give Simon some new found depth.) And there's nothing wrong with giving Luke fans what they want. (I'd even give RH fans what they want...a clearly more malicious Paul.) They're already invested in the show. I don't want to see Peck fans pumping up the numbers, expecting to see Peck shirtless every. freakin. day. while "romancing" Katie.

There's only SO much I can take. LOL...

*sigh* And it's only the first week without Maura.

[SteveFrame]

Very very disappointed by Guding Light's ratings. I thought they would be a whole lot better. I am happy for some of the highs they hit, but Tammy's death and the 70th anniversary should have been higher. The threads for those 2 shows were the most discussed episodes of GL in a long long long time.

Love that GH was able to pull another 3.0 this week. Things are looking so good for them. I love the show despite the negativity that surrounds the show. I think it is lots better than it has been in a long time. I am disappointed by Friday's numbers but hopefully they will rebound.

Three 4.5's for Y&R is really good. Glad to see them holding on too. Another show that I love so much right now.

ATWT I am surprised by their rating. It was a lot better last week for me, but I think their rating needs to be a little lower. That 2.8 for Monday really surprises me but as said it shows that ATWT's fans they picked up this summer are still there - they just need a reason to tune in. That was better than they got for MLK day.

As to Days I know I will be attacked for this, but I didn't find last week that good. In fact several days were rather bland. I didn't expect them to go up but I didn't expect them to fall either. Hogan was really on a roll in December but devoting the month of January so much to the younger set was just not good IMO. I just didn't enjoy the month of shows that much, and sorry but so many of the ones who were featured this month were new faces - even Shawn but he had a new face. Hogan needs to retool and rethink. IMO I agree with many others that I have read in the last few days who say that all shows have to think of the future, but Days is still trying to lure back viewers and they need the familiar. January has been a month that the most often seen performers have been with the show for about a year or less. You have to balance the new with the old. And sorry in January I didn't see that on Days. And it did hurt my enjoyment of the show esp. after coming off what was a pretty good December.

[winterguy125]

I am also missing Maura alot, I have been missing her for months, because of Simon, it just was not the real Carly, I want our Carly back the one that loves Jack and only Jack, hopefully when she returns that will be the first thing JP does is get them back together. And I hope with all the hope there is that Simon does not come back at least not this year anyway. Simon pretty much took this show and turned it into a joke, I know alot of other factors did also, but it was around the time of his return that the show has gone down the tubes, and now that he is gone the show seems to be on somewhat of an upswing, not great by any means but it is alot better than it was.

Scratch that I hope it is not the first thing JP does, because hopefully JP won't be writing the show by then, so I hope whoever is writing the show then starts off by getting Jack and Carly back together again.

[winterguy125]

Exactly, that 2.8 proves the viewers are still there, its just ATWT is not really giving out what these viewers what to see, 2.8 is the highest rating of ATWT for any show last year, and that only happened a few times, once in May for Luke's coming out and I think it happened twice during the Lake Raven storyline. The viewers are there, JP or whoever just need to get the storylines back on track and take all of the filler storylines out of the show, though I am enjoying the show better now than lately, there is still just way to much filler stuff happening, the reason the show is better now is because finally Craig is not on everyday, and is not dominating every single storyline, Simon is gone, plus it seems like finally some of the more sidekick storyline are finally getting some airtime, like Casey's storyline it is really good now, and so is Lily/Faith storyline, I am even really intrigued by Emily's storyline. Now if we could just get Will/Gwen/Iris/Adam off the screen, it would be a vast improvement, because those four are nothing but filler to me, they don't have a real storyline other than to bore me. I will add that bringing Brad back was a huge mistake and really did not go towards improving the show at all, but hopefully TPTB will realize this soon and get rid of the character, before he does to much damage.

I am not going to go into spoilers here, but just from the different things I have seen, I have some hope that the show is even going to be getting better, at least I am hoping anyway.

[Andre]

Looks like GH is getting a good jumpstart on sweeps... yesterday's episode was pretty tense, so I'm pretty sure they'll stay steady or go up.

Days, on the other hand, seems to have some sweeps tactic that is going above my head.

[alwaysAMC]

*heavy sigh*

What's up with the high Monday?

[Ponz]

I hate to say it but DAYS deserves the drop. I have nothing against Madison and Beemer but the 'Shelle Show' is not a recipe for ratings success. Neither is having Sami constantly taunted by her rapist. The show needs to focus on its MONEY couples (B&H, J&M, S&K and LUMI). I know Hogan is constrained by the budget but you need to spend money to make money. I cannot see the show breaking the 2.5-2.7 range as long as it keeps the focus on Shelle/Phillip/Nick/Chelsea.