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September 25-29, 2006


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Numbers are based on Live+Same Day ratings

Ratings for the week September 25-29, 2006

(Compared to Last Week/Compared to Last Year)

Total Viewers

1. Y&R 5,468,000 (-36,000/+460,000)

2. B&B 4,139,000 (+38,000/+149,000)

3. ATWT 3,310,000 (+165,000/+132,000)

4. GH 3,147,000 (+75,000/-78,000)

5. DAYS 3,146,000 (-50,000/-118,000)

6. OLTL 3,027,000 (+65,000/+21,000)

7. AMC 2,984,000 (-86,000/-58,000)

8. GL 2,928,000 (+247,000/+210,000)

9. PSNS 1,735,000 (-108,000/-382,000)

HH

1. Y&R 4.2/16 (-.1/+.2)

2. B&B 3.2/12 (same/same)

3. ATWT 2.6/9 (+.1/same)

4. DAYS 2.5/9 (same/-.1)

4. GH 2.5/8 (same/-.2)

6. OLTL 2.4/9 (same/-.2)

7. AMC 2.3/8 (-.2/-.3) <----------- ties low rating

7. GL 2.3/8 (+.2/+.1)

8. PSNS 1.4/5 (same/-.2) <------- ties low rating

Women 18-49 Viewers

1. Y&R 1,359,000 (-28,000/+160,000)

2. DAYS 1,197,000 (-7,000/-14,000)

3. GH 1,157,000 (+24,000/+16,000)

4. OLTL 1,105,000 (+6,000/+30,000)

5. AMC 1,077,000 (-18,000/+17,000)

6. B&B 1,005,000 (+32,000/-8,000)

7. ATWT 884,000 (+119,000/+126,000)

8. GL 861,000 (+124,000/+223,000)

9. PSNS 813,000 (-60,000/-51,000)

Women 18-49 Rating

1. Y&R 2.1/15 (same/+.3)

2. DAYS 1.8/12 (same/same)

2. GH 1.8/11 (+.1/+.1)

4. OLTL 1.7/11 (same/+.1)

5. AMC 1.6/11 (-.1/same)

6. B&B 1.5/10 (same/same)

7. ATWT 1.3/9 (+.1/+.1)

7. GL 1.3/8 (+.2/+.3)

9. PSNS 1.2/8 (-.1/-.1)

Girls 12-17 Viewers

1. AMC 58,000 (+15,000/-24,000)

2. GH 45,000 (-16,000/-36,000)

3. PSNS 43,000 (+2,000/+2,000)

4. Y&R 42,000 (+4,000/+6,000)

5. DAYS 39,000 (-9,000/same)

6. OLTL 29,000 (-11,000/+11,000)

7. ATWT 21,000 (-5,000/+9,000)

8. B&B 19,000 (-7,000/+6,000)

9. GL 10,000 (-9,000/-19,000)

Women 18-34 Rating

1. DAYS 1.9/12 (+.1/-.1)

2. PSNS 1.4/10 (-.2/-.2)

2. GH 1.4/9 (same/+.2)

4. Y&R 1.3/9 (-.2/same)

4. AMC 1.3/9 (same/+.1)

4. OLTL 1.3/9 (same/+.1)

7. GL 1.0/6 (+.1/+.1)

8. ATWT 0.9/6 (same/-.1)

9. B&B 0.9/6 (same/-.3)

Men 18+ Viewers

1. Y&R 1,261,000 (-15,000/+106,000)

2. B&B 956,000 (+1,000/+95,000)

3. ATWT 716,000 (-5,000/+131,000)

4. GL 617,000 (+18,000/+103,000)

5. DAYS 601,000 (-59,000/-8,000)

6. AMC 483,000 (-86,000/-87,000)

7. GH 433,000 (+11,000/-73,000)

8. OLTL 424,000 (-36,000/+10,000)

9. PSNS 299,000 (-100,000/-120,000)

-------------------------------------

Day-To-Day HH Ratings - HH/Total Viewers

AMC

Monday: 2.4/3,156,000

Tuesday: 2.2/2,844,000

Wednesday: 2.3/3,164,000

Thursday: 2.2/2,867,000

Friday: 2.2/2,889,000

ATWT

Monday: 2.6/3,326,000

Tuesday: 2.6/3,120,000

Wednesday: 2.6/3,235,000

Thursday: 2.6/3,460,000

Friday: 2.6/3,409,000

B&B

Monday: 3.2/4,268,000

Tuesday: 3.3/4,098,000

Wednesday: 3.1/3,960,000

Thursday: 3.3/4,366,000

Friday: 3.1/4,004,000

DAYS

Monday: 2.5/3,317,000

Tuesday: 2.6/3,236,000

Wednesday: 2.5/3,015,000

Thursday: 2.3/2,959,000

Friday: 2.4/3,113,000

GH

Monday: 2.5/3,211,000

Tuesday: 2.5/3,023,000

Wednesday: 2.4/3,105,000

Thursday: 2.5/3,286,000

Friday: 2.4/3,110,000

GL

Monday: 2.3/3,081,000

Tuesday: 2.3/2,848,000

Wednesday: 2.4/2,915,000

Thursday: 2.3/3,093,000

Friday: 2.2/2,705,000

OLTL

Monday: 2.5/3,168,000

Tuesday: 2.4/2,893,000

Wednesday: 2.3/2,944,000

Thursday: 2.4/3,152,000

Friday: 2.4/2,977,000

PSNS

Monday: 1.5/1,918,000

Tuesday: 1.3/1,759,000

Wednesday: 1.4/1,772,000

Thursday: 1.2/1,576,000

Friday: 1.4/1,650,000

Y&R

Monday: 4.3/5,725,000

Tuesday: 4.2/5,325,000

Wednesday: 4.3/5,369,000

Thursday: 4.3/5,797,000

Friday: 4.1/5,122,000

----------------------

For the SEASON September 18, 2006 through October 1, 2006

HH

1. Y&R 4.3

2. B&B 3.2

3. GH 2.5

3. ATWT 2.5

3. DAYS 2.5

6. AMC 2.4

6. OLTL 2.4

8. GL 2.2

9. PSNS 1.4

Women 18-49 Rating

1. Y&R 2.1

2. DAYS 1.8

3. GH 1.7

3. OLTL 1.7

3. AMC 1.7

6. B&B 1.5

7. PSNS 1.3

7. ATWT 1.3

9. GL 1.2

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Final Standings

1.(1) Y&R 4.2 (-.1)

2.(2) B&B 3.2 (SAME)

3.(3) ATWT 2.6 (+.1)

4.(3) DOOL 2.5 (SAME)

5.(3) GH 2.5 (SAME)

6.(7) OLTL 2.4 (SAME)

7.(8) GL 2.3 (+.2)

7.(3) AMC 2.3 (-.2)

9.(9) PSNS 1.4 (SAME)

ABC

AMC

Monday 2.4

Tuesday 2.2

Wednesday 2.3

Thursday 2.2

Friday 2.2

GH

Monday 2.5

Tuesday 2.5

Wednesday 2.4

Thursday 2.5

Friday 2.4

OLTL

Monday 2.5

Tuesday 2.4

Wednesday 2.3

Thursday 2.4

Friday 2.4

CBS

ATWT

Monday 2.6

Tuesday 2.6

Wednesday 2.6

Thursday 2.6

Friday 2.6

B&B

Monday 3.2

Tuesday 3.3

Wednesday 3.1

Thursday 3.3

Friday 3.1

GL

Monday 2.3

Tuesday 2.3

Wednesday 2.4

Thursday 2.3

Friday 2.2

Y&R

Monday 4.3

Tuesday 4.2

Wednesday 4.3

Thursday 4.3

Friday 4.1

NBC

DOOL

Monday 2.5

Tuesday 2.6

Wednesday 2.5

Thursday 2.3

Friday 2.4

PSNS

Monday 1.5

Tuesday 1.3

Wednesday 1.4

Thursday 1.2

Friday 1.4

Daytime Insights for the week of September 25, 2006

ABC led the week in women 18-49 rating (1.7), followed by NBC/CBS (1.5). NBC was ahead of CBS in

women 18-49 impressions (1,005,000 for NBC vs. 959,000 for CBS). NBC won the week in women 18-34

(1.6), followed by ABC (1.3) and CBS (1.0). ABC was 1st in women 25-54 (2.0), ahead of CBS (1.8)

and NBC (1.6).

Compared to last week, NBC was down -0.1 in women 18-34/18-49 and flat in women 25-54. ABC was flat

in women 18-34/25-54 and up +0.1 in women 18-49 versus the first week of the season.

CBS was flat in women 18-34 and up +0.1 in women 18-49/25-54 compared to last week. YOUNG AND THE

RESTLESS delivered its lowest women 18-34 rating since the week of 1/23/06 (when it also posted a

1.3 in the demo) and its lowest women 25-54 rating since the week of 6/12/06.

In women 18-49, DAYS OF OUR LIVES (1.8) ranked #2 (tied with GENERAL HOSPITAL), with PASSIONS (1.2)

ranked #10 (tied with PRICE IS RIGHT II), down from #9 last week. Among women 18-34, DAYS (1.9) was

#1, ranking first in the demo for the 573rd week out of 581 weeks that it aired. PASSIONS (1.4)

ranked 2nd in women 18-34 rating (tied with GENERAL HOSPITAL). For women 25-54, DAYS (2.0) ranked

#4, up from #5 last week. PASSIONS (1.2) ranked #11 in women 25-54, up from #12 last week.

The most time-shifted Daytime program of the week was DAYS OF OUR LIVES, which received a 0.15 lift

from Live to Live + Same Day in women 18-49 rating. YOUNG AND THE RESTLESS (+0.10) and GENERAL

HOSPITAL (+0.09) also received significant time-shifting. The remaining Daytime serials received a

Live to Live + Same Day lift of between +0.02 to +0.04. THE VIEW was up +0.04 from Live to Live +

Same Day in women 18-49, while both editions of PRICE IS RIGHT received no time-shifting.

For the season to date, in women 18-34, NBC (1.7) is down -0.2 with ABC (1.3) up +0.2 and CBS (1.0)

flat versus the comparable period last year. In women 18-49, NBC (1.6) and ABC (1.6) are flat,

while CBS (1.4) is up +0.1. For women 25-54, NBC (1.6) is up +0.1, while CBS (1.7) and ABC (2.0)

are flat. Among the NBC programs, DAYS OF OUR LIVES is down -0.1 in women 18-49, and PASSIONS is

flat.

Effective with data for 12/26/05, daytime insights will be based on Live+Same Day Ratings. Averages

for intervals which span this date are based on a combination of pre-DVR data, Live + 7, and

Live+Same Day.

DVR sample as of 10/1/06: 722 homes (9.0% of sample)

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:o It looks like we'll have a new #8 soap this week (or a tie), but GL's ratings are definitely better than AMC's. OLTL built on AMC's lead every day but Wednesday (where they just held it). WOWZAs to ATWT getting 2.6 across the board- well deserved! Last week was pretty damn good.
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OLTL should be terrified at those ratings. Last week was their HUGE stunt with John's death and they are still at 2.4. What we saw last week is pretty much the basis for the rest of the winter and that doesn't suggest happy times. Especially with the big departures still left.

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OLTL should be terrified at those ratings. Last week was their HUGE stunt with John's death and they are still at 2.4. What we saw last week is pretty much the basis for the rest of the winter and that doesn't suggest happy times. Especially with the big departures still left.

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I expected a spike for OLTL for John McBain's death. Instead, it remained relatively flat, maybe a slight increase if those 2.4's were rounded down instead of up. That can't be good news for OLTL, but the worse news for OLTL is that AMC is worse. If any action is even being planned, it's either going to go to GH (because it ALWAYS does) or to AMC (triage to where there is the most bleeding).

Thank you Lskreet!

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WTF is it going to take for ABC to announce the new headwriter for AMC? How low do the ratings have to sink?

Imo, people will tune back in to catch up if they know McT's work will stop airing in the near future. As it is now, this show is just going to fall further every week.

I know some people thought this week was better because of the reveal that Tad killed Madden, but even that was a ridiculous plot twist. Tad/Dixie can't keep carrying the whole show. Imo, they're the only part worth watching.

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Wowza to AMC's major decrease!

They lost over 200,000 households and went from a 2.5 (2.46) to a 2.3 (2.26) and slid from 3rd place back to 7th.

I wonder if the Madden reveal will make AMC gain. The 28th and the 29th were the best days out of the week IMO. It seems that since Colby was caught the ratings decreased. There right back where they started when they had Colby's awful sweet 16 party.

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Wow I was not expecting that for AMC.

The big culmination of its biggest story and it drops like a brick. It can only get worse from here.

As for the new headwriter, what will it take for people accept it may not be true?

I can see it a year from now, AMC is below Passions, MM is still in place, but have no fear cuz "Burton's comin, any day now".

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