March 27-31, 2006

[Toups]

Ratings for the week March 27-31, 2006

((Compared to Last Week/Compared to Last Year)

Total Viewers

1. Y&R 5,462,000 (-121,000/+127,000)

2. B&B 4,202,000 (-159,000/+289,000)

3. GH 3,375,000 (-284,000/-427,000)

4. ATWT 3,333,000 (-89,000/-45,000)

5. DAYS 3,101,000 (-563,000/+182,000)

6. OLTL 2,984,000 (-365,000/-475,000)

7. AMC 2,977,000 (-414,000/-536,000)

8. GL 2,955,000 (+100,000/+110,000)

9. PSNS 1,820,000 (-467,000/-498,000)

HH

1. Y&R 4.3/15 (same/+.1)

2. B&B 3.3/11 (-.1/+.2)

3. GH 2.8/9 (-.2/-.3)

4. ATWT 2.6/9 (same/-.1)

5. AMC 2.5/9 (-.2/-.3)

5. OLTL 2.5/9 (-.2/-.3)

7. DAYS 2.4/8 (-.4/same) <------ ties low rating

8. GL 2.3/7 (+.1/same)

9. PSNS 1.4/5 (-.3/-.4) <------- new low rating

Women 18-49 Viewers

1. Y&R 1,447,000 (+32,000/+98,000)

2. DAYS 1,196,000 (-259,000/+91,000)

3. GH 1,195,000 (-142,000/-209,000)

4. OLTL 1,040,000 (-143,000/-248,000)

5. B&B 1,033,000 (-40,000/+40,000)

6. AMC 1,003,000 (-207,000/-311,000)

7. GL 888,000 (+88,000/+131,000)

8. ATWT 886,000 (-28,000/+22,000)

9. PSNS 808,000 (-216,000/-92,000)

Women 18-49 Rating

1. Y&R 2.2/15 (same/+.1)

2. DAYS 1.8/12 (-.4/+.1)

2. GH 1.8/12 (-.2/-.3)

4. B&B 1.6/10 (same/+.1)

4. OLTL 1.6/10 (-.2/-.4) <------ ties low rating

6. AMC 1.5/10 (-.3/-.5) <------- new low rating

7. ATWT 1.4/9 (same/+.1)

7. GL 1.4/9 (+.2/+.2)

9. PSNS 1.2/8 (-.4/-.2)

Girls 12-17 Viewers

1. DAYS 66,000 (-10,000/+9,000)

2. PSNS 64,000 (-1,000/-43,000)

3. GH 43,000 (-9,000/-52,000)

4. AMC 30,000 (-8,000/-40,000)

5. Y&R 23,000 (-5,000/-36,000)

6. OLTL 21,000 (-12,000/-54,000)

7. GL 14,000 (-12,000/-26,000)

8. ATWT 12,000 (-7,000/-14,000)

9. B&B 11,000 (-11,000/-36,000)

Women 18-34 Rating

1. DAYS 1.7/12 (-.6/-.1)

1. Y&R 1.7/12 (+.1/+.5)

3. PSNS 1.3/9 (-.5/-.6)

4. GH 1.2/8 (-.4/-.2)

5. GL 1.1/7 (+.1/+.1)

5. OLTL 1.1/7 (-.3/-.2)

7. ATWT 1.0/7 (-.1/-.1)

7. B&B 1.0/7 (-.2/same)

7. AMC 1.0/7 (-.3/-.5)

Men 18+ Viewers

1. Y&R 1,202,000 (-88,000/+13,000)

2. B&B 927,000 (-85,000/+109,000)

3. ATWT 716,000 (-40,000/+66,000)

4. GL 613,000 (-51,000/+78,000)

5. DAYS 592,000 (-125,000/-9,000)

6. AMC 535,000 (-49,000/-103,000)

7. GH 531,000 (-88,000/-86,000)

8. OLTL 478,000 (-77,000/-49,000)

9. PSNS 303,000 (-159,000/-201,000)

-------------------------------------

Day-To-Day HH Ratings - HH/Total Viewers

AMC

Monday: 2.8/3,355,000

Tuesday: 2.6/3,120,000

Wednesday: 2.5/3,045,000

Thursday: 2.2/2,667,000

Friday: 2.4/2,700,000

ATWT

Monday: 2.7/3,386,000

Tuesday: 2.7/3,361,000

Wednesday: 2.5/3,311,000

Thursday: 2.6/3,402,000

Friday: 2.3/3,206,000

B&B

Monday: 3.3/4,232,000

Tuesday: 3.5/4,407,000

Wednesday: 3.3/4,252,000

Thursday: 3.2/3,875,000

Friday: 3.1/4,246,000

DAYS

Monday: 2.4/3,032,000

Tuesday: 2.5/3,257,000

Wednesday: 2.4/3,050,000

Thursday: 2.3/2,837,000

Friday: 2.4/3,333,000

GH

Monday: 3.1/3,801,000

Tuesday: 2.9/3,591,000

Wednesday: 2.8/3,320,000

Thursday: 2.6/3,085,000

Friday: 2.5/3,079,000

GL

Monday: 2.5/3,112,000

Tuesday: 2.4/2,930,000

Wednesday: 2.3/2,974,000

Thursday: 2.2/2,927,000

Friday: 2.1/2,830,000

OLTL

Monday: 2.7/3,411,000

Tuesday: 2.6/3,206,000

Wednesday: 2.5/2,999,000

Thursday: 2.2/2,660,000

Friday: 2.3/2,644,000

PSNS

Monday: 1.5/1,789,000

Tuesday: 1.5/2,074,000

Wednesday: 1.4/1,765,000

Thursday: 1.3/1,593,000

Friday: 1.4/1,880,000

Y&R

Monday: 4.3/5,348,000

Tuesday: 4.3/5,538,000

Wednesday: 4.4/5,515,000

Thursday: 4.3/5,128,000

Friday: 4.2/5,784,000

----------------------

For the SEASON September 19, 2005 through April 2, 2006

HH

1. Y&R 4.2

2. B&B 3.3

3. GH 2.8

4. ATWT 2.6

4. OLTL 2.6

4. DAYS 2.6

4. AMC 2.6

8. GL 2.3

9. PSNS 1.7

Women 18-49 Rating

1. Y&R 2.1

2. GH 2.0

3. DAYS 1.9

4. OLTL 1.8

4. AMC 1.8

6. B&B 1.6

7. PSNS 1.4

8. ATWT 1.3

9. GL 1.2

---------------------------------------

NBC Ratings Report

ABC Ratings Report

ABC Television Network

PRESS RELEASE - ENTERTAINMENT - ABC DAYTIME RATINGS

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Fringe Ratings Report: ABC Daytime Programming

Week of March 27-31, 2006

ABC'S DRAMA LINEUP RANKS NO. 1* FOR THE 64TH STRAIGHT WEEK,

ITS LONGEST WINNING STREAK SINCE THE ONE ENDING JUNE 2000,

AND REMAINS NO. 1 SEASON TO DATE AMONG WOMEN 18-49

ABC'S FULL LINEUP IS NO. 1 FOR THE WEEK* AND

SEASON TO DATE AMONG WOMEN 18-49

"THE VIEW" SHOWED THE MOST GROWTH VERSUS THE PRIOR WEEK

AMONG BOTH WOMEN 18-49 AND WOMEN 18-34

"GENERAL HOSPITAL" OUTPERFORMED ITS TIME PERIOD COMPETITOR,

CBS' "GUIDING LIGHT," BY 35% AMONG WOMEN 18-49 FOR THE WEEK

AND BY 61% SEASON TO DATE

"ONE LIFE TO LIVE" OUTPERFORMED ITS TIME PERIOD COMPETITOR,

CBS' "AS THE WORLD TURNS," BY 17% AMONG WOMEN 18-49

FOR THE WEEK AND BY 35% SEASON TO DATE

ABC WINS THE COMMON 1-3PM LIVE TIME PERIOD (THE ONLY TWO HOURS NBC PROGRAMS) FOR THE 22ND STRAIGHT WEEK, BEATING NBC BY 5% AMONG WOMEN 18-49

Week of March 27-31, 2006

ABC's Daytime drama lineup was No. 1* for the 64th straight week among Women 18-49, ABC's longest winning streak since the one ending June 2000, with a 1.6 rating (*tied with CBS), delivering 1.1 million Women 18-49 for the week of March 27, 2006. ABC's Daytime drama lineup outperformed CBS' by 1% and NBC's by 8% in actuals among Women 18-49.

ABC's full Daytime schedule was No. 1* among Women 18-49, with a 1.6 rating (*tied with CBS), delivering an average audience of one million Women 18-49. ABC outperformed NBC by 2% in actuals among Women 18-49. In the 1-3pm live time period (the only two hours NBC programs), ABC was No. 1 for the 22nd straight week, with a 1.6 rating and a 10 share - delivering one million Women 18-49 and outperforming NBC by 5%.

"The View" delivered a 1.3 rating, delivering an average audience of 860,000 Women 18-49. The talker was up 13% vs. the prior week (most growth). Among Women 18-34, the talker was up 15% versus the prior week (most growth).

ABC had three of the top six shows among Women 18-49:

* "General Hospital" was the No. 2*-ranked program, with a 1.8 rating (*tied with "Days of our Lives"), delivering 1.2 million Women 18-49. "General Hospital" outdelivered its time period rival, "Guiding Light," by 35% for the week and is outdelivering the drama by 61% season to date among Women 18-49 (it also beat "GL" by 36% in the live time period this week).

* "One Life to Live" was the No. 4*-ranked program of the week, with a 1.6 rating (*tied with "Bold & the Beautiful"), delivering one million Women 18-49. "OLTL" outperformed time period competitors "As the World Turns" by 17% and "Passions" by 29% for the week. For the season, the drama is outperforming "As the World Turns" by 35% and "Passions" by 32% among Women 18-49 (it also beat both dramas in the live time period this week by 19% and 30%, respectively).

* "All My Children" was the No. 6-ranked program, with a 1.5 rating, delivering one million Women 18-49.

Season to date, ABC Daytime's drama lineup ranks No. 1, with a 1.9 rating, delivering 1.2 million Women 18-49 - outperforming CBS by 19% and NBC by 14% in actuals. In the full lineup, ABC Daytime is No. 1 with a 1.7 rating, delivering 1.1 million Women 18-49, outperforming CBS by 15% and NBC by 7% in actuals.

Following are the Daytime drama and full Daytime ratings averages for the week:

DAYTIME DRAMAS: TOTAL VIEWERS WOMEN 18-49

No. 1 CBS 3,960,000 No. 1 ABC 1.6

No. 2 ABC 3,110,000 CBS 1.6

No. 3 NBC 2,460,000 No. 3 NBC 1.5

FULL DAYTIME: TOTAL VIEWERS WOMEN 18-49

No. 1 CBS 4,300,000 No. 1 ABC 1.6

No. 2 ABC 3,060,000 CBS 1.6

No. 3 NBC 2,460,000 No. 3 NBC 1.5

**As of 12/26/05, all data above reflects a hybrid of "Live", "Live + Same Day" and "Live + 7 Day".

Shares are no longer included because playback is done outside the normal time period.

CBS Ratings Report

[anita30]

Got These From ABC Board

ONE LIFE TO LIVE

MONDAY 2.7

TUESDAY 2.6

WEDNESDAY 2.5

THURSDAY 2.2

FRIDAY 2.3

ALL MY CHILDREN

MONDAY 2.8

TUESDAY 2.6

WEDNESDAY 2.5

THURSDAY 2.2

FRIDAY 2.4

GENERAL HOSPITAL

MONDAY 3.1

TUESDAY 2.9

WEDNESDAY 2.8

THURSDAY 2.6

FRIDAY 2.5

DOOL

Monday 2.4

Tuesday 2.5

Wednesday 2.4

Thursday 2.3

Friday 2.4

Passions

Monday 1.5

Tuesday 1.5

Wednesday 1.4

Thursday 1.3

Friday 1.4

ATWT

Monday 2.7

Tuesday 2.7

Wednesday 2.5

Thursday 2.6

Friday 2.3

B&B

Monday 3.3

Tuesday 3.5

Wednesday 3.3

Thursday 3.2

Friday 3.1

Guiding Light

Monday 2.5

Tuesday 2.4

Wednesday 2.3

Thursday 2.2

Friday 2.1

Y&R

Monday 4.3

Tuesday 4.3

Wednesday 4.4

Thursday 4.3

Friday 4.2

Rating Demograpic ranking (previous week/this week)

Women 18-34

1. dool 2.3/1.7 (-.3)

1. y/r 1.6/1.7 (-.1)

3. pass 1.8/1.3 (-.5)

4. gh 1.6/1.2 (-.4)

5. oltl 1.4/1.1 (-.3)

5. gl 1.0/1.1 (+.1)

7. atwt 1.1/1.0 (-.1)

7. b/b 1.2/1.0 (-.2)

7. amc 1.3/1.0 (-.3)

Women 18-49

1. y/r 2.2/2.2

2. dool 2.2/1.8 (-.4)

2. gh 2.0/1.8 (-.2)

4. oltl 1.8/1.6 (-.2)

4. b/b 1.6/1.6

6. amc 1.8/1.5 (-.3)

7. atwt 1.4/1.4

7. gl 1.2/1.4 (+.2)

9 pass 1.6/1.2 (-.4)

Women 25.54

1. y/r 2.5/2.5

2. gh 2.3/2.1 (-.2)

3. dool 2.3/1.9 (-.4)

3. b/b 2.0/1.9 (-.1)

3. amc 2.2/1.9 (-.3)

6. oltl 2.0/1.8 (-.2)

7. atwt 1.6/1.6

8. gl 1.3/1.5 (-.2)

9. pass 1.4/1.2 (-.2)

Women +50

1. y/r 5.6/5.6

2. b/b 4.5/4.4 (-.1)

3. atwt 3.4/3.3 (-.1)

4. gh 3.3/3.1 (-.2)

5. oltl 3.0/2.8 (-.2)

5. amc 3.0/2.8 (-.2)

7. gl 2.7/2.7

8. dool 2.5/2.3 (-.2)

9. pass 1.1/1.1

[Cheap21]

OUCH! Those AMC numbers are depressing. Im surprised ATWT was so low on Friday since that was their anniversary show

[Angela]

Whoa, ABC's worse numbers in a long time. Actually every soap that is on ABC/NBC there did horrible (AMC did the worse of the ABC soaps, atleast GH managed a 3.1 for one day and OLTL was never doing THHHHAT much better).

No HH at the ABC board? And thanks, btw!

[dtchicago]

Totals

YR 4.3 (same)

BB 3.3 (-.1)

GH 2.8 (-.2)

ATWT 2.6 (same)

AMC 2.5 (-.2)

OLTL 2.5 (-.2)

DAYS 2.4 (-.4)

GL 2.3 (+.1)

PASS 1.4 (-.3)

These ratings suck! I'm glad that ATWT was able to maintain its rating during its 50th anniversary celebration, but I am surprised about the ABC/NBC shows. OLTL was fantastic last week and to see the rating slowly decline when the drama was escalating is surprising. I assume the loss is all the spring breakers going back school.

[Ponz]

I'm going to stick my neck out and say Days will hit a new low for the next ratings:

Jennifer and Frankie pukesex (with Jack watching)

Hope and Patrick kiss

Carcus proposal

2.3 anyone?

[Ryan]

Wow.........ABC's ratings SUCKED. They started off strong and bombed. It seemed like all of the soaps went down from Mon-Fri except for Y&R, B&B and DAYS. Sad.....

[Manny]

Oh my... these are horrible! I knew DAYS would fall, but geez...

Glad that Y&R stayed the same...

[alwaysAMC]

Wow - the ratings across the board SUCK.

Most surprising: ATWT's 50th Friday special show getting 2.3 (it's worst of the week) - Even I tuned in for that. I'm sure something is fishy - ratings are stupid.

ABC and especially NBC's numbers are horrible!

This sucks.

[Chanel]

What HAPPEN??

Was there any pre-emptions last week. These are HORRIBLE!!!

[allatwitter]

Courtesy of Lskreet/abc mb

Daytime Insights

ABC and CBS shared the lead for the week in women 18-49 rating (1.6), with ABC slightly ahead in impressions (1,025,000 for ABC vs. 1,024,000 for CBS). NBC ranked 3rd for the week in women 18-49 (1.5). NBC was 1st in women 18-34 (1.5), topping CBS (1.2) and ABC (1.0). ABC and CBS shared the lead in women 25-54 rating (1.8), with ABC ahead in impressions (1,140,000 for ABC vs. 1,115,000 for CBS). NBC (1.6) ranked 3rd in women 25-54 rating. Compared to the prior 27 weeks of the season

NBC was down -0.3 in women 18-34, down -0.1 in women 18-49, and flat in women 25-54. DAYS OF OUR LIVES matched a season low women 18-34 rating, last seen for the week of 12/12/05. PASSIONS fell to its lowest women 18-34 rating since the week of 7/2/01 (also a 1.3 in the demo), when the show only aired 2 days due to preemptions for the July 4th holiday and Wimbledon coverage.

CBS was flat in women 18-34/25-54 and up +0.1 in women 18-49 versus the past 27 weeks. BOLD AND THE BEAUTIFUL delivered its lowest women 18-34 rating in eight weeks (when it also posted a 1.0 in the demo) and its lowest women 25-54 rating since the week of 11/28/05 (when it also posted a 1.9 in the demo).

ABC was down -0.2 in women 18-34/18-49 and down -0.3 in women 25-54 versus its 27 week averages. ABC matched its lowest women 18-34 rating in the history of people meters, last seen for the week of 9/5/05 and delivered its lowest women 18-49 rating since the week of 11/21/05 (Thanksgiving week - when the net also posted a 1.6 in the demo). Furthermore, ABC posted its lowest women 25-54 weekly rating in the history of people meters. ALL MY CHILDREN delivered or matched its lowest women 18-34/18-49/25-54 ratings in the history of people meters. GENERAL HOSPITAL matched a season low women 18-34 rating, last seen for the week of 1/23/06, and delivered its lowest women 18-49 rating since the week of 10/3/05 (when it also posted a 1.8 in the demo). Additionally, GENERAL HOSPITAL matched its lowest women 25-54 rating in the history of people meters, last seen for the week of 8/29/05. ONE LIFE TO LIVE matched its season low women 18-34 rating and matched its lowest women 18-49 rating in the history of people meters, both of which were last seen for the week of 11/21/05. ONE LIFE TO LIVE also delivered its women 25-54 rating in the history of people meters. In women 18-49, DAYS OF OUR LIVES (1.8) ranked #2 (tied with GENERAL HOSPITAL), down from #1 last week. PASSIONS (1.2) ranked #11 in women 18-49 (tied with PRICE IS RIGHT I), down from #6 last week. Among women 18-34, DAYS (1.7) was #1 (tied with YOUNG AND THE RESTLESS), ranking first in the demo for the 548th week out of 555 weeks that it aired. PASSIONS (1.3) ranked 3rd in women 18-34 rating, down from #2 last week. For women 25-54, DAYS (1.9) ranked #3 (tied with BOLD AND THE BEAUTIFUL and ALL MY CHILDREN), down from #2 last week. PASSIONS (1.2) ranked #12 in women 25-54 rating, down from #10 last week. DAYS and PASSIONS rank #1 and #2 in women 18-34 for the ***.

For the season to date, in women 18-34, NBC (1.8) is down -0.4 with ABC (1.2) down -0.3 and CBS (1.2) flat versus the comparable period last year. In women 18-49, NBC (1.6) is down -0.3, while CBS (1.5) is down -0.1 and ABC (1.7) is down -0.2. For women 25-54, NBC (1.6) and ABC (2.1) are down -0.3, with CBS (1.8) down -0.1. For the first week of 2q06, in women 18-34, NBC (1.5) and ABC (1.0) are down -0.3, with CBS (1.2) up +0.1 versus the comparable week last year. In women 18-49, NBC (1.5) is flat, CBS (1.6) is up +0.1, and ABC (1.6) is down -0.3. For women 25-54, NBC (1.6) is up +0.1, CBS (1.8) is down -0.1, and ABC (1.8) is down -0.6.

[King]

OMG! O U C H H H H H H H H !

[R!ck]

OMG!

AMC hits all time lows in 18-34, 18-49, and 25-54

GH matches its all time low in 25-54

OLTL hits new low in 25-54, and matches lows in 18-34 and 18-49

PSNS hits all time low in HH

DAYS matches it's all time low in HH

Not a good week for ABC/NBC

[RogerNewcomb]

It seems like everyone things that GL will be the next soap canceled, but it's not that far off from any of the other soaps in terms of ratings. For whatever flaws the show has, there has obviously be a very loyal group of fans that have stuck with it.

I'm not surprised the TV Land episode of ATWT was the lowest rated. All CBS soaps dropped on Friday and as much as some loved it, others said they turned it off. I really hope the Monday episode from this week has great ratings.

Bad week for soaps in general.

[Skin]

Geez Days took a huge hit! it went down .4 and is the biggest loss out of all the soaps. Pasions also went down too by .3!

NBC really loss alot of veiwers. Anyone know what happened to cause this decrease?

ABC also dipped pretty big each soap loss atleast .2