ARTICLE: Daytime Broadcast Ratings for the Week of April 4-8, 2022

[Errol]

The week of April 4-8, 2022 saw “The Bold and the Beautiful” (3.179 million) hit a new season high in Total Viewers and rank third in the Women 18-49 rating, topping “TODAY 3rd Hour” (2.009 million) and “The Young and the Restless” (3.526 million) in the demo. “General Hospital” (2.117 million) hit a new series low in Women 18-49 rating while “Days of our Lives” (1.591 million) ranked last overall among all daytime broadcast shows in the demo. In fact, “DAYS” attracted its lowest overall audience since the week of November 1-5, 2021.

For the week, every daytime broadcast series fell in Total Viewers with the exception of “B&B.” The half-hour soap bucked the trend and increased week to week, up +219,000 viewers, and the second consecutive week in which the show had increases in excess of +200,000 viewers. The soap ranked fourth among the 13 daytime broadcast shows in every category except for Women 18-49 where it ranked third.

With a 0.24 rating in Women 18-49, “GH” fell hard week to week to rank 10th, barely edging “GMA3: What You Need to Know” (1.654 million) and “The Talk” (1.429 million) which tied for 11th place in the key demo, each with a 0.22 rating. “DAYS” had an even steeper fall, dropping to a 0.21 rating in the demo marking a new season-low for the soap and the first time the soap has ranked last in the demo all season.

“The Talk” beat both “GMA3” and “DAYS” for the first time this season in Women 25-54 rating despite only airing three episodes for the week. The show did not air on Tuesday, April 5 or Wednesday, April 6 due to CBS Sports coverage of the “UEFA Champions League” games while “B&B,” “Y&R” and both half hours of “Let’s Make a Deal” (2.416 million/2.748 million) were preempted on the West Coast on the aforementioned dates.

After hitting a new season-high one week earlier, “The View” (2.415 million) came back down to earth with a loss of -311,000 viewers week to week. The talk show still managed to rate as ABC’s highest-rated and most-watched daytime series for the second week in a row among viewers and the key demos, however. 

What follows is a breakdown of how the daytime broadcast shows performed during the week of April 4-8, 2022 in Women 18-49 rating, Women 25-54 rating, Households and Total Viewers, including a look at their comparable performance in 2020 and 2021 (where available). A closer look at the daytime soaps, including their daily performance in the demos, will be posted soon.

Note: Viewing levels were hitting multi-year highs in 2020 during the initial shutdown of the country due to COVID-19. Year to Year comparisons among Households and Total Viewers are currently unavailable due to a gap in data being shared with Soap Opera Network one year earlier.

Comparable 2020 figures for “GMA3: What Need to Know” are based on the performance of “Pandemic: What You Need to Know.” The current iteration was rebranded effective June 2020. Demos for “The Talk” during the comparable week last year are based on a one day average only (Tuesday, April 6, 2021).

Week Of April 4-8, 2022 Rankers

Women 18-49 Rating

Rank / Show / Network	This Week	Last Week	Last Year	2020 W18-49
1. The Price is Right 2 (CBS)	0.45	0.52	0.50	0.79
2. The Price is Right 1 (CBS)	0.40	0.43	0.42	0.68
3. The Bold and the Beautiful (CBS)	0.37	0.36	0.36	0.48
4. TODAY 3rd Hour (NBC)	0.36	0.40	0.45	0.73
5. The Young and the Restless (CBS)	0.35	0.39	0.44	0.59
6. The View (ABC)	0.32	0.34	0.36	0.52
7. Let’s Make a Deal 2 (CBS)	0.31	0.34	0.32	0.52
8. Let’s Make a Deal 1 (CBS)	0.29	0.30	0.26	0.46
9. TODAY with Hoda & Jenna (NBC)	0.26	0.32	0.35	0.52
10. General Hospital (ABC)	0.24	0.31	0.35	0.47
11. GMA3: What You Need to Know (ABC)	0.22	0.24	0.28	0.51
11. The Talk (CBS)	0.22	0.22	0.21	0.33
13. Days of our Lives (NBC)	0.21	0.29	0.26	0.45

Women 25-54 Rating

Rank / Show / Network	This Week	Last Week	Last Year	2020 W25-54
1. The Price is Right 2 (CBS)	0.73	0.78	0.78	1.20
2. The Price is Right 1 (CBS)	0.65	0.67	0.64	1.02
3. The Young and the Restless (CBS)	0.60	0.65	0.72	0.93
4. The Bold and the Beautiful (CBS)	0.57	0.57	0.63	0.77
5. TODAY 3rd Hour (NBC)	0.54	0.61	0.64	1.13
6. Let’s Make a Deal 2 (CBS)	0.45	0.51	0.49	0.77
7. TODAY with Hoda & Jenna (NBC)	0.44	0.51	0.47	0.79
8. The View (ABC)	0.43	0.50	0.56	0.82
9. Let’s Make a Deal 1 (CBS)	0.41	0.46	0.43	0.70
10. General Hospital (ABC)	0.40	0.46	0.56	0.72
11. The Talk (CBS)	0.35	0.37	0.32	0.53
12. Days of our Lives (NBC)	0.33	0.40	0.38	0.67
13. GMA3: What You Need to Know (ABC)	0.30	0.36	0.40	0.74

Households

Rank / Show / Network	This Week	Last Week	Last Year	2020 Households
1. The Price is Right 2 (CBS)	2.9	3.0	N/A	4.4
2. The Price is Right 1 (CBS)	2.6	2.6	N/A	3.9
3. The Young and the Restless (CBS)	2.4	2.4	N/A	3.0
4. The Bold and the Beautiful (CBS)	2.1	2.0	N/A	2.4
5. Let’s Make a Deal 2 (CBS)	1.8	1.9	N/A	2.6
6. The View (ABC)	1.7	1.9	N/A	2.5
7. Let’s Make a Deal 1 (CBS)	1.6	1.6	N/A	2.4
8. General Hospital (ABC)	1.5	1.5	N/A	1.8
9. TODAY 3rd Hour (NBC)	1.4	1.4	N/A	2.4
10. TODAY with Hoda & Jenna (NBC)	1.1	1.1	N/A	1.6
10. GMA3: What You Need to Know (ABC)	1.1	1.2	N/A	1.7
10. Days of our Lives (NBC)	1.1	1.1	N/A	1.5
13. The Talk (CBS)	0.9	1.0	N/A	1.5

Total Viewers

Rank / Show / Network	This Week	Last Week	Last Year	2020 Viewers
1. The Price is Right 2 (CBS)	4,588,000	4,686,000	N/A	6,451,000
2. The Price is Right 1 (CBS)	4,028,000	4,111,000	N/A	5,694,000
3. The Young and the Restless (CBS)	3,526,000	3,601,000	N/A	4,076,000
4. The Bold and the Beautiful (CBS)	3,179,000	2,960,000	N/A	3,183,000
5. Let’s Make a Deal 2 (CBS)	2,748,000	2,903,000	N/A	3,786,000
6. Let’s Make a Deal 1 (CBS)	2,416,000	2,551,000	N/A	3,367,000
7. The View (ABC)	2,415,000	2,726,000	N/A	3,320,000
8. General Hospital (ABC)	2,117,000	2,226,000	N/A	2,360,000
9. TODAY 3rd Hour (NBC)	2,009,000	2,093,000	N/A	3,376,000
10. GMA3: What You Need to Know (ABC)	1,654,000	1,806,000	N/A	2,386,000
11. Days of our Lives (NBC)	1,591,000	1,663,000	N/A	2,161,000
12. TODAY with Hoda & Jenna (NBC)	1,555,000	1,592,000	N/A	2,276,000
13. The Talk (CBS)	1,429,000	1,591,000	N/A	2,045,000

Note: The numbers above are calculated using Live+Same Day viewing and DVR playback, defined as 3:00 a.m. – 3:00 a.m, and are courtesy of Nielsen. Household ratings are the percentage of TV homes in the U.S. tuned into television.

*Notable Preemptions/Schedule Changes

• “The Bold and the Beautiful” was preempted on Tuesday, April 5 and Wednesday, April 6 on the West Coast only due to CBS Sports coverage of the “UEFA Champions League” games. Despite that, the show’s ratings are based on a five-day average. The show aired for just 27 minutes on Thursday, April 7 due to CBS News coverage of Judge Ketanji Brown Jackson being confirmed as the first Black woman Supreme Court justice.
• “Days of our Lives” aired for just 45 minutes on Wednesday, April 6, and 35 minutes on Friday, April 7, 2022.
• “General Hospital” aired for just 39 minutes on Thursday, April 7 due to ABC News coverage of Judge Ketanji Brown Jackson being confirmed as the first Black woman Supreme Court justice.
• “GMA3: What You Need to Know” aired for just 54 minutes on Thursday, April 7  due to ABC News coverage of Judge Ketanji Brown Jackson being confirmed as the first Black woman Supreme Court justice.
• “Let’s Make a Deal” numbers are based on a three-day average consisting of Monday, April 4; Thursday, April 7; and Friday, April 8. CBS aired coverage of the “UEFA Champions League” games which preempted the show on Tuesday, April 5 and Wednesday, April 6, 2022 on the West Coast only. Nielsen did not rate the show on either day it was preempted.
• “The Talk” numbers are based on a three-day average consisting of Monday, April 4; Thursday, April 7; and Friday, April 8. The show did not air on Tuesday, April 5 and Wednesday, April 6, 2022, due to CBS Sports coverage of the “UEFA Champions League” games. The show aired for just 37 minutes on Thursday, April 7 due to CBS’ live coverage of Judge Ketanji Brown Jackson being confirmed as the first Black woman Supreme Court justice.
• “TODAY with Hoda & Jenna” numbers are based on a three-day average consisting of Monday, April 4; Tuesday, April 5; and Thursday, April 7, 2022. The show was retitled to “TDY Hoda & Jenna” on Wednesday, April 6 and Friday, April 8, the latter of which was due to NBC’s live coverage of President Biden’s remarks on Judge Ketanji Brown Jackson’s confirmation. Neither episode will count into the show’s season average.
• “The View” was coded as a breakout on Friday, April 8 due to ABC News’ live coverage of President Biden’s speech on Judge Ketanji Brown Jackson’s confirmation. The show’s weekly averages are based on four days (Monday-Thursday).

Note: The post Daytime Broadcast Ratings for the Week of April 4-8, 2022 appeared first on the Soap Opera Network website.

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[Soapsuds]

Well Well Well Ron Carlivati Days Of Our Lives has dropped behind The Talk in key demographics. You know the soap truly stinks when that happens. Soon they will match The Talk HH and Total Viewers numbers.

 

Thanks Errol!

Edited April 13, 2022 by Soapsuds