ARTICLE: Daytime Broadcast Ratings Breakdown for the 2022 Winter Olympic Games on NBC, Including Viewership and Demos

[Errol]

Now that the 2022 Winter Olympic Games are behind us, we wondered just how well (or not so well) the sporting event did in the ratings compared to the performance of “Days of our Lives” which did not air for the duration of the games. The soap returned with all-new episodes on Monday, February 21.

Thanks to the folks at ShowBuzzDaily we now know how the games performed in Total Viewers, Households and Adults 18-49, the primary sales demo used to set ad rates for sports and other non-female centric programming.

Note: Daytime soaps, talk shows and game shows use Women 18-49 and Women 25-54 to set ad rates.

Running on weekday afternoons from February 7-11 and February 14-18, 2022, the games averaged 1.989 million viewers overall in Live+Same Day. The first full week averaged 2.103 million viewers while the second full week averaged just 1.875 million viewers.

By comparison, “Days of our Lives” averaged 1.850 million viewers during the week of January 31-February 4, 2022 despite airing just four episodes over that period – the Olympics took over the slot beginning Friday, February 4, and averaged just 1.932 million viewers for its 12:00 p.m. ET start time on the day.

Later today we’ll be posting the Daytime Broadcast ratings for the week of February 14-18, 2022. In the meantime, what follows is a breakdown of how the Olympics performed in the ratings during its weekday afternoon duration on February 4, 2022; February 7-11, 2022; and February 14-18, 2022. All times are for the 2:00 p.m. ET slot except where otherwise noted.

Winter Olympics Rankers – NBC Airings Only

Adults 18-49 Viewers

Rank / Show / Day	A18-49 Viewers
1. WINTER OLYMPICS – Mon, 2/14	471,000
2. WINTER OLYMPICS – Fri, 2/11	435,000
3. WINTER OLYMPICS – Tues, 2/8	394,000
4. WINTER OLYMPICS – Thurs, 2/10	389,000
5. WINTER OLYMPICS – Fri, 2/4 – 12PM	385,000
6. WINTER OLYMPICS – Wed, 2/9	382,000
7. WINTER OLYMPICS – Tues, 2/15	361,000
8. WINTER OLYMPICS – Thurs, 2/17	350,000
9. WINTER OLYMPICS – Fri, 2/18	349,000
10. WINTER OLYMPICS – Wed, 2/16	340,000
11. WINTER OLYMPICS – Mon, 2/7	327,000

Source: Nielsen

Households

Rank / Show / Day	Households
1. WINTER OLYMPICS – Thurs, 2/10	1.6
1. WINTER OLYMPICS – Wed, 2/9	1.6
3. WINTER OLYMPICS – Tues, 2/8	1.5
4. WINTER OLYMPICS – Mon, 2/14	1.4
4. WINTER OLYMPICS – Tues, 2/15	1.4
6. WINTER OLYMPICS – Fri, 2/4 – 12PM	1.2
6. WINTER OLYMPICS – Mon, 2/7	1.2
6. WINTER OLYMPICS – Thurs, 2/17	1.2
6. WINTER OLYMPICS – Wed, 2/16	1.2
6. WINTER OLYMPICS – Fri, 2/11	1.2
11. WINTER OLYMPICS – Fri, 2/18	1.0

Source: Nielsen

Total Viewers

Rank / Show / Day	Viewers
1. WINTER OLYMPICS – Thurs, 2/10	2,408,000
2. WINTER OLYMPICS – Wed, 2/9	2,323,000
3. WINTER OLYMPICS – Tues, 2/8	2,163,000
4. WINTER OLYMPICS – Mon, 2/14	2,149,000
5. WINTER OLYMPICS – Tues, 2/15	2,067,000
6. WINTER OLYMPICS – Fri, 2/4 – 12PM	1,932,000
7. WINTER OLYMPICS – Fri, 2/11	1,813,000
8. WINTER OLYMPICS – Mon, 2/7	1,809,000
9. WINTER OLYMPICS – Thurs, 2/17	1,806,000
10. WINTER OLYMPICS – Wed, 2/16	1,772,000
11. WINTER OLYMPICS – Fri, 2/18	1,582,000

Source: Nielsen

Note: The post Daytime Broadcast Ratings Breakdown for the 2022 Winter Olympic Games on NBC, Including Viewership and Demos appeared first on the Soap Opera Network website.

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[Soapsuds]

Thanks for posting these Errol. I've seen the nighttime ratings but not the daytime ones.

[Khan]

Wow, that...sucks.