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OLTL: The Prospect Park Era (old production thread)


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Thank you for finding that. If we had more information I doubt you'd be looking on twitter for such tidbits. They have a goldmine of things they could be promoting, but haven't started yet. I wonder if they are going to wait until April for a larger push.

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I think they've actually started out on the right foot with promotion after such a long drought. The PR splash at the country club with ET, etc. in attendance was fantastic work. They're also going to mainstream outlets as well as the soap sites (well, the ones that will bother to cover it), Facebook, viral marketing, and stuff like the wonderful Hulu trailer - I expect we'll get a lot more of that. Interviews with people like Thorsten Kaye and KDP have begun trickling out, along with Alicia Minshew. Even if we had a lot more, I think we'd still be hunting down these tidbits. I know I would. I always have.

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It's an online serial drama. It makes sense that they are using social media and other online media to promote. I do really like that they are using mainstream media. But I'm curious if they are snubbing the soap press or it's the other way around. If its the former, I think that's a mistake. Just like a lot of traditional soap viewers are befuzzled by the online aspect and "won't watch on their computers" I think a lot of people will wonder what the hell some old lady's soap is doing on Hulu. I expect a lot of the promotion to focus on the younger audience.

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