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Ratings from the 60's


Paul Raven

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Unfortunately, the primetime ratings are coming in first for the 1960's and 1970's, so we still have to wait awhile for the daytime batch, but in the meantime, here's a look at the primetime ratings on the day that "Days of Our Lives" premiered, 11/8/65...

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LIAMST was doing great until David Birney, Donna Mills and Leslie Charleston left in the span of four month.  That is what gave DOOL the edge to take it over.  Though Mills was planning on leaving, Birney left when CBS offered him a salary reduction at contract renewal, though he was the hottest actor in daytime (yes, above Reinholt and Frid).

Replying to Paul Raven's post:

August 66

ABC replaced Confidential for Women with Dating Game at 2pm and it became the best rating ABC show since GH.

Within weeks it was beating Password 35 share to 28 and that was with lower clearances  than GH.

And then Days took off on NBC so CBS dumped Password for Love Is A Many Splendored Thing.

The first chink in the CBS armor.

What really killed Password was not DOOL, but the Dating Game.  And that happened because CBS and NBC carried a press conference on the Vietnam War, but ABC aired the premier of Dating Game.  That gave Dating Game it's audience as it was so different than anything on the air.  Also, that lead to Newlywed Game that was another hit.  Then add CBS's mismanagement of LIAMST, WTHI, TSS and LOL and you see why the castle crumbled.

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If I'm reading that chart right a 22.2 rating for Peyton Place translated into an audience of 11 940 000 viewers. It means that in the mid-60s a ratings point was somewhere around 500-600k. It makes me even more interesting to see how the actual audience numbers translates from ratings since it often gives the impression that viewers were dropping off these shows rather than them being unable to grow.

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Daytime belonged to CBS. They would have been making a lot of $$$ with that lineup.

For context, this is the lineup at that time. Only one soap on ABC (GH) and NBC (TD) which was still an anthology at that point.

So it wasn't until the opposition added more soaps that they became competitive.

NBC CBS ABC
10:00am Say When! CBS Morning News LOCAL
10:25am NBC News
10:30am Word for Word I Love Lucy (R)
11:00am Concentration The McCoys (R) The Price is Right
11:30am Missing Links Pete and Gladys (R) The Object Is...
12:00 Noon Your First Impression Love of Life Seven Keys
12:25pm CBS News
12:30pm Truth or Consequences Search for Tomorrow Father Knows Best (R)
12:45pm The Guiding Light
12:55pm NBC News
1:00pm LOCAL LOCAL The Tennessee Ernie Ford Show
1:25pm
1:30pm As the World Turns LOCAL
2:00pm Let's Make a Deal Password
2:25pm NBC News
2:30pm The Doctors Art Linkletter's House Party Day in Court
2:55pm ABC News
3:00pm Loretta Young Theatre (R) To Tell the Truth General Hospital
3:25pm CBS News
3:30pm You Don't Say! The Edge of Night Queen for a Day
4:00pm The Match Game The Secret Storm Major Adams-Trailmaster (R)
4:25pm NBC News
4:30pm Make Room for Daddy (R) LOCAL
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