3 hours ago, DM James Fairbanks said:

Paul Raven, wow!  CBS has the top 12 shows.  Another World has gained in that it beat The Doctors.

House Party did well in the ratings.   That would change after moving it to 4 to accommodate the expanded TGL at 2:30

Unfortunately, the primetime ratings are coming in first for the 1960's and 1970's, so we still have to wait awhile for the daytime batch, but in the meantime, here's a look at the primetime ratings on the day that "Days of Our Lives" premiered, 11/8/65...

 

On 10/22/2014 at 2:13 AM, Paul Raven said:

I guess the problem with Splendored Thing is that like Password before it,it lost too much of the As The World Turns lead in. Days of Our Lives had proven to be tough competition.So eventually P&G pressured to have all its soaps in one block.

LIAMST was doing great until David Birney, Donna Mills and Leslie Charleston left in the span of four month.  That is what gave DOOL the edge to take it over.  Though Mills was planning on leaving, Birney left when CBS offered him a salary reduction at contract renewal, though he was the hottest actor in daytime (yes, above Reinholt and Frid).

Replying to Paul Raven's post:

August 66

ABC replaced Confidential for Women with Dating Game at 2pm and it became the best rating ABC show since GH.

Within weeks it was beating Password 35 share to 28 and that was with lower clearances  than GH.

And then Days took off on NBC so CBS dumped Password for Love Is A Many Splendored Thing.

The first chink in the CBS armor.

What really killed Password was not DOOL, but the Dating Game.  And that happened because CBS and NBC carried a press conference on the Vietnam War, but ABC aired the premier of Dating Game.  That gave Dating Game it's audience as it was so different than anything on the air.  Also, that lead to Newlywed Game that was another hit.  Then add CBS's mismanagement of LIAMST, WTHI, TSS and LOL and you see why the castle crumbled.

If I'm reading that chart right a 22.2 rating for Peyton Place translated into an audience of 11 940 000 viewers. It means that in the mid-60s a ratings point was somewhere around 500-600k. It makes me even more interesting to see how the actual audience numbers translates from ratings since it often gives the impression that viewers were dropping off these shows rather than them being unable to grow.

NIELSEN RATINGS SPOT CHECK: JANUARY 1969:

 

6 hours ago, Soapsuds said:

The P&G soaps occupy the top 5 spots in the ratings and the 3 ABC soaps are in the bottom 5.  In a decade it would definitely change.

Bright Promise losing almost half of the AW lead in.

Daytime belonged to CBS. They would have been making a lot of $$$ with that lineup.

For context, this is the lineup at that time. Only one soap on ABC (GH) and NBC (TD) which was still an anthology at that point.

So it wasn't until the opposition added more soaps that they became competitive.

NBC	CBS	ABC
10:00am	Say When!	CBS Morning News	LOCAL
10:25am	NBC News
10:30am	Word for Word	I Love Lucy (R)
11:00am	Concentration	The McCoys (R)	The Price is Right
11:30am	Missing Links	Pete and Gladys (R)	The Object Is...
12:00 Noon	Your First Impression	Love of Life	Seven Keys
12:25pm		CBS News
12:30pm	Truth or Consequences	Search for Tomorrow	Father Knows Best (R)
12:45pm		The Guiding Light
12:55pm	NBC News
1:00pm	LOCAL	LOCAL	The Tennessee Ernie Ford Show
1:25pm
1:30pm		As the World Turns	LOCAL
2:00pm	Let's Make a Deal	Password
2:25pm	NBC News
2:30pm	The Doctors	Art Linkletter's House Party	Day in Court
2:55pm			ABC News
3:00pm	Loretta Young Theatre (R)	To Tell the Truth	General Hospital
3:25pm		CBS News
3:30pm	You Don't Say!	The Edge of Night	Queen for a Day
4:00pm	The Match Game	The Secret Storm	Major Adams-Trailmaster (R)
4:25pm	NBC News
4:30pm	Make Room for Daddy (R)	LOCAL