August 23-27, 2010

[BlueLick]

This time of year especially around Labor Day is usually a low point for soaps so I didn't expect a good week. The weeks after Labor Day is when ratings usually start to pick back up from the spring not the summer.

ABC is doing well year to year with both GH and AMC this summer so its been a positive for those shows. People hate GH so much that they want to call Marcil's comeback a failure when characters don't impact ratings anymore especially in today's ratings climate. Like I said before GH is up year to year this summer and that's all that matter more than looking for 4 million viewers which they'll never reach again.

The cause of concern for ABC is OLTL which is having a real down stretch right now but it looks like their moving the show to LA which should've been done last year. Its probably time for OLTL to rebuild that show. All of the remaining soaps are based out of LA and it does seem to make soaps a lot less expensive b/c all of the ones receiving the axe in the past couple of years were based out of New York.

DAYS is another program that needs to show some improvements but that probably won't come until the fall just like all of the other soaps.

Y&R and B&B despite CBS' heavy axe swinging are still performing much like they did 2-3 years ago this summer.

[Soapsuds]

You actually think ABC is happy with GH's numbers??

OLTL is a mess with all the Ford brothers on. They have taken over the show.

[edgeofnik]

LOL at ATWT #2 in teen girls and almost #1. How bizarre is that? Considering it's lame duck status, ATWT overall has been holding on to its audience incredbly well. Only 8 episodes left after this week....

[Soapsuds]

Yup, they have been at #2 for two weeks now. I am not sure about the other weeks. It's very odd!

[Cheap21]

Hence why its a failure. ABC put ALOT into Vanessa's return bc they expeted her comeback to have a huge impact on ratings. The fact is that it didnt and all that money poured into her with all the hyping and promoting seems to have all been for nothing

[MontyB]

HUH? Where did you get they are moving the show? Moving the show is not going to solve anything. Look at AMC. The show needs to replace it's EP and Head Writer.

[DRW50]

They are up on a big all time low last year. Considering the money they spent on Marcil's return, and all the various "names" over the past year, that's not great.

Marcil's return is now actually LOSING them viewers.

[HeedTheMessenger2.0]

Hmm... bad week for everyone, but OLTL went up a few viewers! Interesting.

[Saving ATWT]

I thought, by now, with all the returns and soap mag press, that ATWT would be up in 4th place by now. The show is scary stable, with the ratings almost never shifting. Cool, they came in at 5th place but that was at a 1.7 in HH and tied with half-dead AMC and OLTL. The writing has been pure cheeze wiz, from Bab's wedding to Nancy's death. and the show feels more like the Walton's than a 2010 soap--Pissy can't do Marland -style family love. Nonetheless, I thought that there would be some last minute ratings gains. I am impressed that ATWT is 2ed in girls 12-17 which would suggest eventual gains in 18-49 if the show were not DOA.

Wow, AMC has really tanked. The ratings were far better under Pratt. Sad that Gh is the top ABC show at 1.8--ouch!

[DRW50]

What returns? John Dixon is the only one with any real power and that was not even all that much of an item for the soap magazines. GL had much bigger returns and their ratings weren't helped.

The show is doing well to have not crashed after cancellation, as GL did.

[NYC123]

OUCH to all soaps.

And MAJOR OUCH to B&B. Dropping big in the demos.

[Sylph]

http://www.hollywoodreporter.com/hr/content_display/television/news/e3i70ba82a0840c6bbfcc3396d951306aa4

[Soapsuds]

I forgot John Dixon was on Friday's cliffhanger. It will be interesting to see what next week's numbers look like for ATWT especially Monday's show.

[Soapsuds]

Read SOW magazine today as I was ;picking up the ATWT tribute magazine and saw ATWT at #3 in the ratings with OLTL and Days in the bottom of the ratings. Of course SOW takes the Live viewing ratings only that were used in the past. It still boggles my mind that ATWT is getting cancelled with others shows as poorly rated too...oh well.....

[skiman12082004]

I thought I missed something too about OLTL's "move" to LA! I would be thrilled if that happened but who confirmed that?