You aren't wrong, but this also seems to be the way of the future. It may give the soap genre the next kick forward that is needed.
I'm also glad they are actually using the word "soap," which is a no-no for some in the industry, to which I say - [!@#$%^&*] those people.
Thanks for the article @Vee . Whatever happens I'm glad P&G is back in the soap game, as much as they will ever be. I still like to tell myself this is a fed up Irna Phillips using her supernatural abilities but that's very glib - there are some people at P&G who are seemingly making moves and I appreciate them.
This may also mean that BtG is doing well enough for P&G to not pull back yet.
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DRW50 ·
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