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February 9-13, 2009


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Fringe Ratings Report: ABC Daytime Programming

Week of February 9, 2009

ABC Delivers Daytime's No. 1 Post for the 4th Straight Week in Women 18-49

"The View" Qualifies as the No. 1 Show in Daytime

in Women 18-34 for the Second Consecutive Week

"The View" is Daytime's No. 3 Program in Viewers for the 5th Week Running, and Earns a Solid No. 2 Finish for the 2nd Week in a Row in Women 18-49

ABC Owns 3 of the Week's Top 5 Shows in Daytime in Women 18-49

ABC Daytime

* This week marked ABC's fourth straight week ranking No. 1 in Daytime in Women 18-49 (1.3 rating/868,000 - tied on rating).

* In Women 18-34, "The View" (1.1 rating/371,000) tied for Daytime's No. 1 post for the second straight week in the key young demo.

* For the fifth week in a row, "The View" qualified as the third-most-watched program in Daytime in Total Viewers (4.11 million), and logged its second week at the No. 2 position in Women 18-49 (1.01 million).

* ABC aired 3 of the week's Top 5 programs in Daytime in Women 18-49: "The View" (No. 2 - 1.5 rating/1.01 million), "General Hospital" (No. 3 - 1.4 rating/951,000) and "One Life to Live" (No. 5 - 1.2 rating/767,000).

Following are the Daytime Lineup averages, plus Top 5 Programs Ranks - Week of February 9, 2009:

Daytime Rank: Total Viewers Women 18-49 (Rtg/000s)

No. 1 CBS 3.58 million No. 1 NBC 1.3/887,000

No. 2 ABC 2.94 million No. 1 ABC 1.3/868,000

No. 3 NBC 2.85 million No. 3 CBS 1.2/767,000

Top 5 Daytime Programs in Women 18-49 (rank based on rating)

Program Net Rtg/000s

The Young & the Restless CBS 1.7/1.10 million

The View ABC 1.5/1.01 million

General Hospital ABC 1.4/951,000

Days of Our Lives NBC 1.3/887,000

One Life to Live ABC 1.2/767,000

Source: NTI, Live + Same Day: Week of 2/9/09. All ranks based on rating unless otherwise noted All percent changes based on 000s).

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Total Viewers

DAYS 2,850,000 (-127,000)

GL 2,208,000 (-94,000)

Women 18-49

1.(1) Y&R 1.7/1.10 million (-.1/-100,000*)

2.(2) GH 1.4/951,000 (-.2/-77,000)

3.(3) DOOL 1.3/887,000 (-.1/-40,000)

4.(4) OLTL 1.2/767,000 (SAME/-12,000)

5.(4) AMC 1.1/748,000* (-.1/-40,000*)

* Estimations.

ETA:

The 3 ABC soaps lost somewhere in the ballground of 250,000 viewers combined in Total Viewers.

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