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February 2-6, 2009


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Numbers are based on Live+Same Day ratings

Ratings for the week February 2-6, 2009

(Compared to Last Week/Compared to Last Year)

Total Viewers

1. Y&R 5,355,000 (-309,000/-196,000)

2. B&B 3,688,000 (-293,000/-50,000)

3. DAYS 2,977,000 (-74,000/-3,000)

4. ATWT 2,879,000 (-144,000/-149,000)

5. GH 2,853,000 (-147,000/-179,000)

6. AMC 2,573,000 (-178,000/-185,000)

7. OLTL 2,476,000 (-107,000/-152,000)

8. GL 2,302,000 (-53,000/-233,000)

HH

1. Y&R 3.9/13 (-.1/-.1)

2. B&B 2.7/9 (-.1/-.1)

3. DAYS 2.1/7 (-.1/-.1)

3. ATWT 2.1/7 (same/-.2)

3. GH 2.1/7 (-.2/-.2)

6. AMC 2.0/6 (-.1/-.1)

7. OLTL 1.9/6 (-.1/-.1) <-------- ties low rating

8. GL 1.7/5 (+.1/-.2)

Women 18-49 Viewers

1. Y&R 1,196,000 (-33,000/-46,000)

2. GH 1,028,000 (-2,000/-25,000)

3. DAYS 927,000 (-16,000/-188,000)

4. B&B 827,000 (-28,000/-61,000)

5. AMC 788,000 (-67,000/-106,000)

6. OLTL 779,000 (-32,000/-134,000)

7. ATWT 754,000 (-13,000/-86,000)

8. GL 620,000 (+5,000/-148,000)

Women 18-49 Rating

1. Y&R 1.8/11 (-.1/-.1)

2. GH 1.6/9 (same/same)

3. DAYS 1.4/8 (same/-.3)

4. B&B 1.2/8 (-.1/-.1)

4. AMC 1.2/7 (-.1/-.2)

4. OLTL 1.2/7 (same/-.2)

7. ATWT 1.1/7 (-.1/-.2)

8. GL 0.9/6 (same/-.3)

Girls 12-17 Viewers

1. GH 50,000 (+24,000/-14,000)

2. DAYS 44,000 (-26,000/+23,000)

3. OLTL 35,000 (+4,000/+15,000)

4. Y&R 29,000 (-8,000/-12,000)

5. AMC 28,000 (+2,000/+6,000)

6. ATWT 27,000 (-17,000/-3,000)

7. GL 19,000 (-7,000/-25,000)

8. B&B 18,000 (-12,000/+5,000)

Women 18-34 Rating

1. Y&R 1.2/8 (-.1/+.1)

1. GH 1.2/7 (+.2/+.1)

3. DAYS 1.0/6 (-.1/-.3)

4. AMC 0.9/5 (-.1/-.1)

5. B&B 0.8/5 (same/+.1)

5. OLTL 0.8/5 (same/-.1)

7. ATWT 0.7/4 (-.1/same)

8. GL 0.5/3 (-.1/-.1)

Men 18+ Viewers

1. Y&R 1,356,000 (-128,000/-49,000)

2. B&B 892,000 (-92,000/+23,000)

3. DAYS 661,000 (-62,000/+36,000)

4. ATWT 619,000 (-64,000/-30,000)

5. GL 524,000 (-31,000/-24,000)

6. AMC 509,000 (-49,000/-43,000)

7. GH 461,000 (-38,000/-76,000)

8. OLTL 419,000 (-38,000/-64,000)

--------------------------------------

Day-To-Day Ratings - HH/Total Viewers

AMC

Monday: 2.1/2,882,000

Tuesday: 2.0/2,671,000

Wednesday: 2.0/2,635,000

Thursday: 1.8/2,278,000

Friday: 1.8/2,397,000

ATWT

Monday: 1.9/2,696,000

Tuesday: 2.1/2,915,000

Wednesday: 2.3/3,104,000

Thursday: 2.2/2,929,000

Friday: 2.0/2,752,000

B&B

Monday: 2.5/3,644,000

Tuesday: 2.6/3,636,000

Wednesday: 2.9/3,910,000

Thursday: 2.7/3,589,000

Friday: 2.6/3,664,000

DAYS

Monday: 2.1/2,951,000

Tuesday: 2.1/2,937,000

Wednesday: 2.3/3,090,000

Thursday: 2.1/2,915,000

Friday: 2.1/2,992,000

GH

Monday: 2.3/3,181,000

Tuesday: 2.1/2,946,000

Wednesday: 2.1/2,874,000

Thursday: 2.0/2,607,000

Friday: 2.1/2,656,000

GL

Monday: 1.5/2,200,000

Tuesday: 1.7/2,340,000

Wednesday: 1.8/2,442,000

Thursday: 1.7/2,133,000

Friday: 1.6/2,394,000

OLTL

Monday: 2.0/2,604,000

Tuesday: 1.9/2,547,000

Wednesday: 1.9/2,611,000

Thursday: 1.8/2,247,000

Friday: 1.9/2,371,000

Y&R

Monday: 3.8/5,429,000

Tuesday: 3.8/5,344,000

Wednesday: 4.0/5,391,000

Thursday: 4.0/5,315,000

Friday: 3.8/5,294,000

----------------------

For the SEASON September 22, 2008 through February 8, 2009

HH

1. Y&R 3.8

2. B&B 2.7

3. GH 2.3

4. DAYS 2.1

4. OLTL 2.1

6. ATWT 2.0

6. AMC 2.0

8. GL 1.6

Women 18-49 Rating

1. Y&R 1.8

2. GH 1.6

3. DAYS 1.4

4. B&B 1.3

4. AMC 1.3

4. OLTL 1.3

7. ATWT 1.1

8. GL 0.9

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Expect all soaps except OLTL to drop this week just b/c of the very high week all the soaps had. Some of the soaps are capable of stabilizing the same numbers from last week.

AMC is getting some buzz from Bianca's lesbian relationship with Reese so in the long run its going to help build their numbers a little bit, but the show needs a new camera big time. Please put this [!@#$%^&*] in HD!

GH has been red hot, but not sure how long the stunt will work. Should be interesting to see if it can stay around that 2.2 and 2.3 mark.

GL's rating will be very hard to predict and the show is getting red hot too with popular characters coming back. A 1.8 is near!

Y&R and DAYS had superb weeks and they could manage around their high ratings still.

Should be interesting this week!

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I find GH's current storyline insufferable.

I figure Y&R will have a slight decline to 3.9.

I think OLTL will drop .1

Days and AMC are the only middle rated soaps that are showing any signs of "anything's possible" growth. I think ATWT's huge jump was a fluke.

I don't watch AMC but everyone I know who DVR's soaps is DVR ing AMC and AMC only.

I think Pratt is going to write a soap that alot of people want to watch.

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AMC is getting press for their "groundbreaking" lesbian wedding, so that may bring an increase.

I don't know what to predict. I know someone who has decided to start watching GL again for the first time in about 20 years, but that may not translate to more than one person.

I would guess a drop for everything but DAYS and maybe OLTL and AMC. I just hope GL can stay the same or have a slight increase.

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From TV by the Numbers website, here's what I gathered for information for the week of Feb. 2-6, 2009 until the official report rolls out:

Daytime Rank: Total Viewers Women 18-49 (Rtg/000s)

No. 1 CBS 3.76 million (-220,000) No. 1 NBC 1.4/927,000 (unchanged/-16,000)

No. 2 ABC 3.08 million (-170,000) No. 1 ABC 1.4/918,000 (unchanged/-20,000)

No. 3 NBC 2.98 million (-70,000) No. 3 CBS 1.2/820,000 (-.1/-20,000)

Top 6 Daytime Soaps in Women 18-49 (rank based on rating)

Program Net Rtg/000s

The Young & the Restless CBS 1.8/1.20 million (-.1/-30,000)

General Hospital ABC 1.6/1.03 million (unchanged/+30,000)

Days of Our Lives NBC 1.4/927,000 (unchanged/-16,000)

The Bold and the Beautiful CBS 1.2/827,000 (-.1/-28,000)

All My Children ABC 1.2/788,000 (-.1/-67,000)

One Life to Live ABC 1.2/779,000 (-.1/-32,000)

Source: NTI, Live + Same Day: Week of 2/2/09. All ranks based on rating unless otherwise noted All percent changes based on 000s).

No figures for CBS's ATWT or GL. My estimation at this point for both P&G soaps that viewers and 18-49 must've remained flat or posted a small increase.

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Fringe Ratings Report: ABC Daytime Programming

Week of February 2, 2009

ABC Daytime Remains the No. 1 Network for the Third Consecutive Week

in Women 18-49 and Also Scores Top Rank in Women 18-34

"General Hospital" and "The View" Tie for Daytime's Top Post in Women 18-34

For the Fourth Week Running, "The View" is Daytime's No. 3 Program

in Total Viewers and Ranks a Strong Second in Women 18-49

"The View" Hits a Near Three-Month High in Women 18-49,

as "General Hospital" Amasses its Largest Audience in 5 Months

ABC Positions All Shows Among Daytime's Top Five in Women 18-49,

and Delivers 3 of the Top 5 in Women 18-34

ABC Daytime

* This week, ABC remains No.1 for the third straight week, ranking No. 1 in Daytime in Women 18-49 (1.4 rating/918,000 - tied on rating) and tying for No. 1 in Women 18-34 (1.0 rating/342,000).

* In Women 18-34, "General Hospital" (1.2 rating/396,000) and "The View" (1.2 rating/392,000) finished tied for No. 1 in the key young demo.

* For the fourth week running, "The View" was Daytime's No. 3 program in Total Viewers (4.42 million), and was the second-most-watched in Women 18-49 (1.08 million).

* In Women 18-49, this week stood as "The View's" most-watched week in nearly 3 months (1.08 million, since week of 11/24/08), while "General Hospital" matched last week's best-in-5-months delivery in Women 18-49 (1.03 million, since week of 9/8/08).

* All ABC shows placed among Daytime's Top 5 in Women 18-49: "The View" (No. 2T - 1.6 rating/1.08 million), "General Hospital" (No. 2T - 1.6 rating/1.03 million), "All My Children" (No. 5T - 1.2 rating/788,000) and "One Life to Live" (No. 5T - 1.2 rating/779,000).

* ABC aired 3 of the week's Top 5 programs in Daytime in Women 18-34 with "General Hospital" (No. 1T - 1.2 rating/396,000), "The View" (No. 1T - 1.2 rating/392,000) and "All My Children" (No. 5T - 0.9 rating/305,000).

Following are the Daytime Lineup averages, plus Top 5 Programs Ranks - Week of February 2, 2009:

Daytime Rank: Total Viewers Women 18-49 (Rtg/000s)

No. 1 CBS 3.76 million No. 1 NBC 1.4/927,000

No. 2 ABC 3.08 million No. 1 ABC 1.4/918,000

No. 3 NBC 2.98 million No. 3 CBS 1.2/820,000

Top 5 Daytime Programs in Women 18-49 (rank based on rating)

Program Net Rtg/000s

The Young & the Restless CBS 1.8/1.20 million

The View ABC 1.6/1.08 million

General Hospital ABC 1.6/1.03 million

Days of Our Lives NBC 1.4/927,000

The Bold and the Beautiful CBS 1.2/827,000

All My Children ABC 1.2/788,000

One Life to Live ABC 1.2/779,000

Source: NTI, Live + Same Day: Week of 2/2/09. All ranks based on rating unless otherwise noted All percent changes based on 000s).

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I like so many characters of AMC esp the historic friendships

of Tad/Ange/Jesse/ (Crystal) and I respect any writer / show /producer whomever

those responsible who brings some semblance of diversity to daytime and not just having African Americans in step n' fetch it storylines but

top tier characters (leads) in A storylines under the sweeps umbrella. As an African American who grew up watching soaps

this is important to me. So I'll watch it just for that looking at a whole family ...at least they are trying, putting forth

an effort (re: ABC soaps).

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