I really wish soaps would finally catch up with modern communication and publicity. TikTok has managed to make absolute nonsense go viral, yet soaps still haven’t tapped into the potential of these platforms. They need far more activity on their official accounts - strategic posting, funny moments, clips that actually have viral potential. One lonely clip a day on YouTube or Facebook just isn’t enough anymore. In a sea of digital junk... people need constant reminders if a show is going to stand out. The promo for BTG has been shockingly weak these past few months. That has to change.
By
Maxim ·
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