October 23-27, 2006

[Toups]

If you're going to copy/paste, please credit.

Numbers are based on Live+Same Day ratings

Ratings for the week October 23-27, 2006

(Compared to Last Week/Compared to Last Year)

Total Viewers

1. Y&R 5,752,000 (-60,000/+394,000)

2. B&B 4,388,000 (-4,000/+191,000)

3. GH 3,504,000 (+218,000/+77,000)

4. ATWT 3,386,000 (-16,000/-33,000)

5. DAYS 3,217,000 (+184,000/+117,000)

6. OLTL 3,010,000 (-109,000/-67,000)

7. GL 2,984,000 (+50,000/-7,000)

8. AMC 2,880,000 (-162,000/-94,000)

9. PSNS 1,950,000 (+139,000/-225,000)

HH

1. Y&R 4.4/15 (same/+.3)

2. B&B 3.4/11 (same/+.1)

3. ATWT 2.7/9 (+.1/+.1)

3. GH 2.7/9 (+.1/-.1)

5. DAYS 2.5/8 (+.1/same)

6. OLTL 2.4/8 (same/-.1)

7. GL 2.3/7 (same/same)

7. AMC 2.3/8 (-.1/-.1) <------------------ ties low rating

8. PSNS 1.5/5 (+.1/-.2)

Women 18-49 Viewers

1. GH 1,396,000 (+119,000/+122,000)

2. Y&R 1,354,000 (-84,000/+29,000)

3. DAYS 1,188,000 (+61,000/-78,000)

4. OLTL 1,077,000 (-69,000/-81,000)

5. B&B 980,000 (+14,000/-68,000)

6. AMC 936,000 (-127,000/-167,000)

7. PSNS 857,000 (+28,000/-172,000)

8. ATWT 813,000 (+30,000/+12,000)

9. GL 813,000 (+58,000/+22,000)

Women 18-49 Rating

1. Y&R 2.1/14 (-.1/+.1)

1. GH 2.1/13 (+.2/+.2)

3. DAYS 1.8/12 (+.1/-.1)

4. OLTL 1.6/11 (-.1/-.2)

5. B&B 1.5/10 (same/-.1)

6. AMC 1.4/9 (-.2/-.3) <----------------- new low rating

7. PSNS 1.3/8 (same/-.3)

8. ATWT 1.2/8 (same/same)

8. GL 1.2/8 (+.1/same)

Girls 12-17 Viewers

1. PSNS 48,000 (+6,000/+5,000)

2. GH 47,000 (+5,000/-58,000)

3. DAYS 44,000 (-2,000/+13,000)

4. Y&R 42,000 (-13,000/-9,000)

5. GL 31,000 (+4,000/same)

6. OLTL 30,000 (-6,000/-49,000)

7. ATWT 29,000 (-8,000/+12,000)

8. AMC 27,000 (-10,000/-27,000)

9. B&B 25,000 (-17,000/-6,000)

Women 18-34 Rating

1. DAYS 1.8/12 (+.2/-.2)

2. PSNS 1.6/10 (+.1/-.3)

2. GH 1.6/10 (+.1/+.1)

4. Y&R 1.2/8 (-.1/-.4)

5. OLTL 1.1/8 (-.2/-.2)

6. AMC 0.9/7 (-.2/-.3)

6. GL 0.9/5 (+.3/-.2)

8. ATWT 0.8/5 (+.1/-.3)

9. B&B 0.7/5 (-.1/-.5)

Men 18+ Viewers

1. Y&R 1,385,000 (+16,000/+216,000)

2. B&B 988,000 (-35,000/+135,000)

3. ATWT 691,000 (-79,000/-13,000)

4. GL 614,000 (-23,000/-19,000)

5. DAYS 558,000 (+10,000/-102,000)

6. AMC 536,000 (-39,000/+10,000)

7. OLTL 493,000 (-8,000/+60,000)

8. GH 457,00 (-13,000/-58,000)

9. PSNS 385,000 (+48,000/-92,000)

-------------------------------------

Day-To-Day HH Ratings - HH/Total Viewers

AMC

Monday: 2.4/3,050,000

Tuesday: 2.3/2,641,000

Wednesday: 2.3/2,913,000

Thursday: 2.3/2,841,000

Friday: 2.4/2,954,000

ATWT

Monday: 2.6/3,384,000

Tuesday: 2.6/3,271,000

Wednesday: 2.7/3,329,000

Thursday: 2.7/3,535,000

Friday: 2.7/3,409,000

B&B

Monday: 3.5/4,636,000

Tuesday: 3.1/4,056,000

Wednesday: 3.4/4,304,000

Thursday: 3.6/4,502,000

Friday: 3.4/4,444,000

DAYS

Monday: 2.5/3,168,000

Tuesday: 2.6/3,264,000

Wednesday: 2.5/3,324,000

Thursday: 2.5/3,269,000

Friday: 2.4/3,061,000

GH

Monday: 2.6/3,294,000

Tuesday: 2.5/3,108,000

Wednesday: 2.8/3,714,000

Thursday: 2.9/3,744,000

Friday: 2.9/3,658,000

GL

Monday: 2.3/3,078,000

Tuesday: 2.2/2,789,000

Wednesday: 2.2/2,771,000

Thursday: 2.5/3,177,000

Friday: 2.5/3,107,000

OLTL

Monday: 2.4/2,978,000

Tuesday: 2.3/2,662,000

Wednesday: 2.4/3,172,000

Thursday: 2.4/3,040,000

Friday: 2.5/3,197,000

PSNS

Monday: 1.5/2,009,000

Tuesday: 1.5/1,911,000

Wednesday: 1.5/1,996,000

Thursday: 1.5/1,987,000

Friday: 1.5/1,849,000

Y&R

Monday: 4.6/5,971,000

Tuesday: 4.0/5,365,000

Wednesday: 4.2/5,405,000

Thursday: 4.6/5,940,000

Friday: 4.6/6,080,000

----------------------

For the SEASON September 18, 2006 through October 29, 2006

Total Viewers

1. Y&R 5,580,000

2. B&B 4,186,000

3. ATWT 3,288,000

4. DAYS 3,172,000

5. GH 3,195,000

6. AMC 2,967,000

7. OLTL 2,994,000

8. GL 2,885,000

9. PSNS 1,845,000

HH

1. Y&R 4.3

2. B&B 3.2

3. GH 2.6

3. ATWT 2.6

5. DAYS 2.5

6. AMC 2.4

6. OLTL 2.4

8. GL 2.2

9. PSNS 1.5

Women 18-49 Viewers

1. Y&R 1,370,000

2. GH 1,223,000

3. DAYS 1,182,000

4. OLTL 1,094,000

5. AMC 1,027,000

6. B&B 952,000

7. PSNS 845,000

8. ATWT 796,000

9. GL 770,000

Women 18-49 Rating

1. Y&R 2.1

2. GH 1.9

3. DAYS 1.8

4. OLTL 1.7

5. AMC 1.6

6. B&B 1.5

7. PSNS 1.3

8. ATWT 1.2

8. GL 1.2

[Lskreet]

Final Standings [10/23-10/27]

1.(1) Y&R 4.4 (SAME)

2.(2) B&B 3.4 (SAME)

3.(3) ATWT 2.7 (+.1)

3.(3) GH 2.7 (+.1)

5.(5) DOOL 2.5 (+.1)

6.(5) OLTL 2.4 (SAME)

7.(8) GL 2.3 (SAME)

7.(5) AMC 2.3 (-.1)

9.(9) PSNS 1.5 (+.1)

ABC

AMC

Monday 2.4

Tuesday 2.3

Wednesday 2.3

Thursday 2.3

Friday 2.4

GH

Monday 2.6

Tuesday 2.5

Wednesday 2.8

Thursday 2.9

Friday 2.9

OLTL

Monday 2.4

Tuesday 2.3

Wednesday 2.4

Thursday 2.4

Friday 2.5

CBS

ATWT

Monday 2.6

Tuesday 2.6

Wednesday 2.7

Thursday 2.7

Friday 2.7

B&B

Monday 3.5

Tuesday 3.1

Wednesday 3.4

Thursday 3.6

Friday 3.4

GL

Monday 2.3

Tuesday 2.2

Wednesday 2.2

Thursday 2.5

Friday 2.5

Y&R

Monday 4.6

Tuesday 4.0

Wednesday 4.2

Thursday 4.6

Friday 4.6

NBC

DOOL

Monday 2.5

Tuesday 2.6

Wednesday 2.5

Thursday 2.5

Friday 2.4

Passions

Monday 1.5

Tuesday 1.5

Wednesday 1.5

Thursday 1.5

Friday 1.5

Daytime Insights for the week of October 23, 2006

ABC led the week in women 18-49 rating (1.7), followed by NBC (1.6) and CBS (1.4). NBC won the week

in women 18-34 (1.7), followed by ABC (1.2) and CBS (0.9). ABC was 1st in women 25-54 (2.0), ahead

of CBS (1.9) and NBC (1.7).

Compared to the prior 5 weeks, NBC was flat in women 18-34/18-49 and up +0.1 in women 25-54.

CBS was flat in women 18-34/18-49 and up +0.1 in women 25-54 compared to the last 5 weeks. AS THE

WORLD TURNS reached its best women 25-54 rating since the week of 8/21/06 (when it also posted a 1.6

in the demo). BOLD AND THE BEAUTIFUL delivered a series low women 18-34 rating and hit its lowest

women 25-54 rating since the week of 9/4/06 (when it also posted a 2.0 in the demo). YOUNG AND THE

RESTLESS averaged its lowest women 18-34 rating since the week of 9/5/05 (when it also posted a 1.2

in the demo).

ABC was down -0.1 in women 18-34 and flat in women 18-49/25-54 versus the first 5 weeks of the

season. ALL MY CHILDREN delivered its lowest women 18-34/18-49 ratings in the history of people

meters and matched its lowest ever women 25-54 rating (last seen during the week of 7/3/06).

GENERAL HOSPITAL earned its best women 18-34/25-54 ratings since the week of 9/4/06 (when it also

posted a 2.4 W25-54) and its best women 18-49 rating since the week of 8/14/06 (also a 2.1). ONE

LIFE TO LIVE fell to its lowest women 25-54 rating since the week of 8/7/06 (when it also posted a

1.9 in the demo).

In women 18-49, DAYS OF OUR LIVES (1.8) ranked #3. PASSIONS (1.3) ranked #8 in women 18-49. Among

women 18-34, DAYS (1.8) was #1, ranking first in the demo for the 577th week out of 585 weeks that

it aired. PASSIONS (1.6) ranked 2nd in women 18-34 rating (tied with GENERAL HOSPITAL). For women

25-54, DAYS (2.0) ranked #3 (tied with BOLD AND THE BEAUTIFUL), up from #6 last week. PASSIONS

(1.3) ranked #12 in women 25-54. For the season to date, DAYS and PASSIONS are the #1 and #2 ranked

Daytime programs (PASSIONS tied with GENERAL HOSPITAL).

The most time-shifted Daytime program of the week was GENERAL HOSPITAL, which received a 0.13 lift

from Live to Live + Same Day in women 18-49 rating. DAYS OF OUR LIVES (+0.12) and YOUNG AND THE

RESTLESS (+0.11) also received significant time-shifting. The remaining Daytime serials received a

Live to Live + Same Day lift of between +0.02 to +0.04. THE VIEW was up +0.05 from Live to Live +

Same Day in women 18-49, while both editions of PRICE IS RIGHT received no time-shifting.

For the season to date, in women 18-34, NBC (1.7) is down -0.1, CBS (0.9) is down -0.2, and ABC

(1.2) is flat versus the comparable period last year. In women 18-49, NBC (1.6) and CBS (1.4) are

flat, with ABC (1.7) up +0.1. For women 25-54, NBC (1.6) is up +0.1, while CBS (1.8) and ABC (2.0)

are flat. Among the NBC programs, DAYS OF OUR LIVES and PASSIONS are both flat in women 18-49

rating.

Effective with data for 12/26/05, daytime insights will be based on Live+Same Day Ratings. Averages

for intervals which span this date are based on a combination of pre-DVR data, Live + 7, and

Live+Same Day.

DVR sample as of 10/29/06: 802 homes (10.0% of sample)

[darraholic]

I'm glad Laura's return gave GH some ratings. Hopefully, GH wakes up and signs her to a contract.

[Chris B]

The ratings for Laura's return is TERRIBLE news, but I expected this. The only reason this worked is because of Genie Francis and the other actors. Because they used another sweeps stunt and the ratings paid off, there won't be any changes. This is how it will always be with this team at GH. Crappy all year around, then they do a big sweeps.

Glad to see the high ratings for ATWT and Y&R seems to be doing well as well with those 4.6's. Tuesday and Wednesday are shocking, but the other days totally balanced it out. I guess Carmen's murder mystery is doing well for them, hopefully the ratings stay high.

B&B is also doing well, which is shocking since the show is still pretty bad, IMO.

[winterguy125]

I am loving that ATWT is doing so well, I just can't figure out why, last week was so boring. This week we are in now is great, will the ratings stay the same?

[Y&RWorldTurner]

I agree with Chris, the bumb for Laura's return is bad news, because GH will never learn their lesson with the sweep stunts crap. Anyway, GH didn't get quite the bump I expected. I expected them to own the #3 spot with Genie's return, but I'm very glad to see ATWT holding on there.

[SarahJoyBrownFF]

I agree! All the hype surrounding Ms. Francis' return and they only managed a 2.7 is sad. The newness of her return is going to lose stream quickly, GH will be back at their respectable mark of 2.5. I'm happy because I hated the fact that Fronsie and Jilly Willy (both DISRESPECTED this incredible woman 4 years ago) would get great numbers by using this amazing woman.

ABC Soaps are pathetic and Fronsie needs to be replaced IMMEDIATELY!

Y&R's "who done it" is A BILLION TIMES more popular than the return of Luke and Laura. hmmmmmmmmmm

[SoapQueen89]

I don't see where GH has good news at all - a 2.7??? PAHLEASE! I think next Thursday will be telling - let's see if they can keep that 2.9 audience into Monday and Tuesday for this week. Considering Luke and Laura have only been on TWO DAYS so far, the rest has been SSDD.

It's pretty sad that Genie's return is pulling a 2.7 and they can't break into the 3's.

Jen

[sheilaforever]

Hmm, ABC gives and gets all publicity for GH, DAYS is parading on cover of SOD non-stop and yet the CBS soaps are the ones doing very good rating-wise.

Oh, the irony...

[Chris B]

With all the promo, including The View in the middle of November, I think they will make it into the 3's. B&B has been having a surprise resurgence, so it might not be able to pass that.

Still, it's just so disappointing! Rumor has it they were looking at Jack Smith and while he made a lot of mistakes at Y&R, I think he could revive GH and give it a new vision. Thats what they are in most need of a fresh new vision. I'd be willing to give almost anyone a chance at this point.

But we can forget it now.

[SteveFrame]

Loving that ATWT is doing so well in the ratings. I just hope so much they keep it up.

And I am also happy to see that looking at the numbers and doing my figuring, GL has now tied AMC. They both have a 2.34 according to the numbers listed there.

I will be so glad to see the final rankings and see if I am right on that.

Last Thursday and Friday were so good on GL and I am glad to see they beat several shows that day. From what I can see on Friday they tied with OLTL, and beat Days, AMC, and Passions - putting them up to 6 in HH's that day.

Too bad that Wednesday's rating was so bad for GL because Wednesday was the best show of the week. But the momentum evidently helped because they went to 2.5 and stayed the rest of the week.

WTG ATWT and GL!!!!!!!!!!!!!!!!!!!!!!!!!!!!

I am happy for Genie Francis but am unhappy about GH - and that is all I will say about that. But I am loving seeing her again.

To me B&B and Y&R were both very good last week. I am glad the ratings are showing it. B&B is hurting in many ways, but the Stephanie/Jackie stuff has been pretty interesting.

[Y&RWorldTurner]

^

I thought Jack was returning to B&B. He'd probably fit their mold better and improve that show's quality, despite his mistakes on Y&R.

[ZaraB]

-->

The ratings for Laura's return is TERRIBLE news, but I expected this. The only reason this worked is because of Genie Francis and the other actors. Because they used another sweeps stunt and the ratings paid off, there won't be any changes. This is how it will always be with this team at GH. Crappy all year around, then they do a big sweeps.

Glad to see the high ratings for ATWT and Y&R seems to be doing well as well with those 4.6's. Tuesday and Wednesday are shocking, but the other days totally balanced it out. I guess Carmen's murder mystery is doing well for them, hopefully the ratings stay high.

B&B is also doing well, which is shocking since the show is still pretty bad, IMO.

Ratings are better, yes because of a stunt, but the stunt didn't extend much to OLTL and AMC, who are still in 2.3/2.4 range. Even with Laura's return, it wasn' t a clear shot, but tied with ATWT --which DOESN'T have a stunt to recommend it much right now that I can think of (not like the storm or the stalker).

[Chris B]

I recall hearing he has offers from GH and B&B, not too sure about the GH one, but I believe it was posted in Spoiler Island.

The ATWT is very shocking. The Perfect Storm and Raven Lake stories gave a big boost and I'm guessing more of those people are sticking around these days. They have been doing the Halloween Gala, but it hasn't been promoted at all to my knowledge. Maybe Craig's return is what is getting people tuned in? I'm just glad such a great soap is getting the attention it deserves again!

[SteveFrame]

ZaraB - as to ATWT, the storm might have been sort of like a stunt, but the stalker was a whole separate storyline, and not a stunt at all. That story ran all summer long. Stunt's don't run that long.

I see the storm as a stunt in some ways, but the storm was more of an "arc" or "plot point" as it was used to move all the stories along at one time, and it did. It wasn't dragged out for a month or anything - just a few days. It brought stories from one point to another, and was used to reintroduce Craig Montgomery to the show.

I think we are getting to the point (and I blame ABC for it) that anything special the soaps do is a stunt, but not all things are stunts. Such as I even saw someone refer to Stephanie pushing Jackie off the railing on B&B as a stunt. This was a plot point. But as I said anything that boosts the ratings just a little for any show now if referred to as a stunt, but it is not always so. It is going to get so bad that even a murder mystery like Carmen's on Y&R will be referred to as a stunt.

I am not attacking you ZaraB - just stating all of this here as your post made me think of it.

I would be interested in what others think, but to me a stunt is more something like a special return (esp. set in a sweeps month) that is not intended to last long (i.e. Finola Hughes, Genie Francis, Arlene Sorkin on Days, etc.).

A month long story that only happens during a sweeps month (the virus story or the trainwreck on GH definitely qualify).

An appearance by a popular star or performer is more of a ratings stunt to me (i.e. Clay Aiken on Days, the reality stars on some of the CBS shows, and many many others could be sited here, etc.)

A catastrophic event (esp. set in a sweeps month qualifies) - (i.e. ATWT's ice storm; OLTL's tornado; AMC's explosion; etc.).

Sometimes big parties or balls (not normally held) can be those too, but not always. Sometimes these are just plot points too, but can be ratings stunts.

I for one don't see the culmination of ongoing stories as a ratings stunt, even when they happen during a sweeps month. Soaps have been doing this for years. I guess they were a ratings stunt in the beginning when someone thought it up, but to me it has just become part of soap opera viewing. You just know that certain stories are going to stall out for awhile, and reach a new point or conclude during a sweeps month.

Anyway just wanted to issue my thoughts here.