I’m just looking at what’s happening in late night right now, with Colbert’s show ending (beyond the Trump/merger approval factor—it’s well established the show was bleeding tens of millions of dollars), the late-late shows getting axed, Seth Meyers losing his band, and Fallon, Kimmel, and others cutting down to four nights a week. Seems like a sign that the networks are bracing for further contraction.
If this holds, it could eventually reach other dayparts too, including daytime. With younger audiences barely acknowledging the broadcast networks outside of live events and ad dollars shrinking, the incentives now point toward fewer originals, lower costs, and tighter schedules.
Beyond the Gates didn’t lose much steam during that rerun week. There was some dip, but nothing dramatic. That alone makes the idea worth considering. Still, we’re creatures of habit, and soaps are built on consistency. If too many days go by without new episodes, people fill the gap with something else. The older viewers—the ones who watch every day—would notice and complain. I see a lot of comments from people who live alone and treat these shows as part of their daily routine, like checking in with family. Even the ones who say Y&R is mind-numbingly boring still tune in because it’s familiar.
A primetime-style schedule wouldn’t hold up for this audience. You’d also run into trouble on the production side. If you cut down the episode count, actors and writers may start picking up other projects. That’s when you lose people. Slowly at first, but permanently.