[Toups]

If you're going to copy/paste, please link. Thank you.

Numbers are based on Live+Same Day ratings

Ratings for the week January 11-15, 2010

(Compared to Last Week/Compared to Last Year)


Total Viewers
1. Y&R 4,965,000 (-355,000/-458,000)
2. B&B 3,438,000 (-148,000/-297,000)
3. DAYS 3,109,000 (-173,000/+127,000)
4. GH 2,692,000 (-39,000/-175,000)
5. AMC 2,629,000 (-349,000/-6,000)
6. ATWT 2,549,000 (-143,000/-141,000)
7. OLTL 2,430,000 (-119,000/-173,000)


HH
1. Y&R 3.6/12 (-.2/-.3)
2. B&B 2.5/8 (-.1/-.2)
3. DAYS 2.2/7 (-.1/+.1)
4. AMC 2.0/6 (-.2/same)
5. ATWT 1.9/6 (-.1/-.1)
5. GH 1.9/6 (-.1/-.2)
7. OLTL 1.8/6 (-.1/-.2)


Women 18-49 Viewers
1. Y&R 1,195,000 (-42,000/-137,000)
2. GH 878,000 (-16,000/-112,000)
3. DAYS 819,000 (-111,000/-105,000)
4. B&B 817,000 (+13,000/-71,000)
5. ATWT 694,000 (-1,000/-17,000)
6. OLTL 675,000 (-20,000/-123,000)
7. AMC 627,000 (-117,000/-173,000)


Women 18-49 Rating
1. Y&R 1.8/11 (-.1/-.2)
2. GH 1.3/8 (-.1/-.2)
3. DAYS 1.2/7 (-.2/-.2)
3. B&B 1.2/7 (same/-.1)
5. ATWT 1.1/6 (same/same)
6. OLTL 1.0/6 (-.1/-.2)
7. AMC 0.9/6 (-.2/-.3) <------- ties low rating (Last time: December 14-18, 2009)


Girls 12-17 Viewers
1. GH 65,000 (+1,000/+39,000)
2. DAYS 49,000 (+1,000/+5,000)
3. Y&R 35,000 (-7,000/+5,000)
4. OLTL 34,000 (+3,000/same)
5. B&B 32,000 (+8,000/+23,000)
6. ATWT 21,000 (-7,000/+8,000)
7. AMC 18,000 (+1,000/-12,000)


Women 18-34 Rating
1. Y&R 1.1/7 (-.1/-.4)
2. DAYS 0.9/5 (-.2/-.3)
2. GH 0.9/5 (-.2/-.2)
4. B&B 0.8/5 (-.1/-.1)
4. OLTL 0.8/5 (same/same)
6. AMC 0.7/4 (-.2/-.2)
7. ATWT 0.6/3 (-.1/-.1)


Men 18+ Viewers
1. Y&R 1,133,000 (-222,000/-213,000)
2. B&B 749,000 (-87,000/-145,000)
3. DAYS 620,000 (-83,000/-101,000)
4. AMC 540,000 (-83,000/-4,000)
5. GH 495,000 (-61,000/-25,000)
6. ATWT 478,000 (-112,000/-110,000)
7. OLTL 451,000 (-60,000/-69,000)

-------------------------------------

[B]Day-To-Day HH Ratings - HH/Total Viewers[/B]

[B]AMC[/B]
Monday: 2.1/2,805,000
Tuesday: 1.9/2,632,000
Wednesday: 2.0/2,577,000
Thursday: 1.9/2,554,000
Friday: 2.0/2,566,000

[B]ATWT[/B]
Monday: 1.9/2,623,000
Tuesday: 1.8/2,396,000
Wednesday: 1.9/2,568,000
Thursday: 1.9/2,537,000
Friday: 1.9/2,621,000

[B]B&B[/B]
Monday: 2.6/3,575,000
Tuesday: 2.4/3,402,000
Wednesday: 2.5/3,414,000
Thursday: 2.4/3,288,000
Friday: 2.5/3,510,000

[B]DAYS[/B]
Monday: 2.3/3,358,000
Tuesday: 2.3/3,159,000
Wednesday: 2.1/3,081,000
Thursday: 2.2/2,989,000
Friday: 2.2/2,930,000

[B]GH[/B]
Monday: 2.2/3,006,000
Tuesday: 1.9/2,660,000
Wednesday: 1.9/2,652,000
Thursday: 1.9/2,576,000
Friday: 1.8/2,564,000

[B]OLTL[/B]
Monday: 2.0/2,602,000
Tuesday: 1.8/2,524,000
Wednesday: 1.8/2,293,000
Thursday: 1.8/2,392,000
Friday: 1.8/2,337,000

Y&R
Monday: 3.8/5,071,000
Tuesday: 3.7/5,171,000
Wednesday: 3.5/4,853,000
Thursday: 3.7/5,134,000
Friday: 3.2/4,597,000

----------------------

For the SEASON September 21, 2009 through January 10, 2010

HH
1. Y&R 3.8
2. B&B 2.4
3. DAYS 2.3
4. GH 2.1
4. AMC 2.1
6. OLTL 1.9
6. ATWT 1.9

Women 18-49 Rating
1. Y&R 1.9
2. DAYS 1.5
2. GH 1.5
4. AMC 1.1
4. B&B 1.1
4. OLTL 1.1
7. ATWT 1.0

[skiman12082004]

I think we're all anxiously waiting for them.

[brwnsugar33]

skiman12082004, on 22 January 2010 - 10:50 PM, said:

I think we're all anxiously waiting for them.

Yes, we all are waiting I just wanted to know if Toupes had anything he could tell us.

[Toups]

Got the ratings.....quick glance.....soaps down.....back to normal.

[jams1234]

Oh my poor AMC....I was hoping it would hold steady!!!

[amcfanfor30]

Me too, Jams. The 0.9 18-49 rating is woeful. But I am finding the show more enjoyable than I have in the last five years.

[marceline]

No surprises. When do February sweeps start? Won't the Winter Olympics be on during sweeps? IIRC, Days got a nice temporary boost during the last Winter games.

[dc cubs]

Not surprised all soaps went down. Ratings are now normalized. Interesting that while Days was up a tenth in HH over last year, they were down 2 tenths in the key 18-49 demo ratings.

[LoyaltoAMC]

The ABC demos in general are pitiful, but AMC dead last at .9? Big ouch. They've got some work to do. Thrilled that Julia Barr is back in front-burner storyline...that might help the HH numbers, but I'm not sure that's what going to propel the demos.

[Melroser]

I wish OL had better numbers because it has been good the past couple weeks. I guess the only good thing I can see is that regarding who lost the least amount of viewers from last week, OL was 2nd. I'll take any good spin on it I can. I hope they hold steady and then rise in sweeps. They seem to have a good month planned.

[AllmyDaysatGh]

Mannn AMC!! They have a LOT of work to do...those ratings are pathetic . And I've been thinking the show has improved, I think it really has...

I don't watch Y&R, but wow WTH happened on that Friday?! They got a 3.2!! Sheesh..wasn't that Eric Braedens return day? Could be wrong...but wow.

[CarlD2]

The wheels are starting to fall off the Y&R bus again. Perhaps if they actually knew how to tell a story, they might be more consistent.

[JimTolkien]

CarlD2, on 23 January 2010 - 01:55 PM, said:

The wheels are starting to fall off the Y&R bus again. Perhaps if they actually knew how to tell a story, they might be more consistent.

So simple but yet apparently so hard to do. I am one of those 355,000 that did not watch all of that week and I was home sick..but thank heavens for cable and other interesting and entertaining things to watch. I read about the show now and then decide if it is worth watching. They played quite a bit of the vets this past week (still crappy stories) so I hope it trends up a bit.

This post has been edited by JimTolkien: 23 January 2010 - 02:30 PM

[JaneAusten]

JimTolkien, on 23 January 2010 - 02:17 PM, said:

So simple but yet apparently so hard to do. I am one of those 355,000 that did not watch all of that week. I read about the show now and then decide if it is worth watching. They played quite a bit of the vets this past week (still crappy stories) so I hope it trends up a bit.

Those demos are so close with all the shows aside from Y&R. I wonder if CBS will reconsider cancelling ATWT or may it actually have a chance elsewhere.

Does anyone know approximately how much ATWT is making for CBS compared to Y&R and B&B? And if NBC and Days could not come to terms for renewal, with CBS cancelling ATWT would they actually consider replacing one soap with another?

And I really wish I believed quality had a thing to do with ratings. It's 90 percent promotion and I'm sure that's what led to AMC's recent ratings surge.

This post has been edited by JaneAusten: 23 January 2010 - 02:33 PM

[Ann_SS]

CarlD2, on 23 January 2010 - 01:55 PM, said:

The wheels are starting to fall off the Y&R bus again. Perhaps if they actually knew how to tell a story, they might be more consistent.

I don't believe that quality has much to do with the ratings as a rule. Besides, Y&R is the only soap whose demos have held over the last few months.

[CarlD2]

Ann_SS, on 23 January 2010 - 02:40 PM, said:

I don't believe that quality has much to do with the ratings as a rule. Besides, Y&R is the only soap whose demos have held over the last few months.

It's not so much about quality as about telling a story. You can tell a not great story with good pacing. Y&R's stories are rotgut in pacing. They tell bad stories at a bad pace. Major reveals are rushed and treated as meaningless.

The show is starting to go near the levels they were at in mid-2008 again. I'm sure they will go up again but with all the constant stunts Y&R does, it's pathetic that they are not doing better, even in demos.

[JimTolkien]

Ann_SS, on 23 January 2010 - 02:40 PM, said:

I don't believe that quality has much to do with the ratings as a rule. Besides, Y&R is the only soap whose demos have held over the last few months.

True about Y&R's demo holding steady which in light of everything that's rather good. I agree with your comment about quality...but the fact that we can say with such ease that quality does not have much to do with ratings is a rather jarring reality to face. If one puts out a product where you have competition, I don't see how it can survive in the long run if Quality is not a main factor.

I always thought that because the show doesn't promote very well (which they don't)is one of the reasons but IMO why would they even bother, I don't believe the genre is that much of a draw that could pull in a lot of new viewers to the genre to sustain itself.

And I just saw your last comment..I myself am shocked that the ratings are not going through the roof either but then again I haven't found any of the stunts the least bit entertaining or exciting which probably explains why the ratings are not going through the roof LOL!! I think this show has forgotten what type of viewing audience Y&R has.

This post has been edited by JimTolkien: 23 January 2010 - 03:04 PM

[Ann_SS]

What we have seen is that promotion doesn't bring in viewers unless it is directly related to a stunt or sweeps event and if the viewers do come, they generally don't stay. While quality contributes to the demo slippage that we see, I think that it is mostly external events beyond the control of the soaps. For instance, Allison Sweeney's hosting the popular Biggest Loser likely helps Days' ratings.

[SoapBoy94]

Well it seems the ratings have returned to normal....They arent too bad. Glad GH is at number 4 again..

And WOW at AMC being dead last in demos....If they end up staying down there, that shiny new studio in LA wont get much use.

[MarkH]

JaneAusten, on 23 January 2010 - 02:30 PM, said:

Those demos are so close with all the shows aside from Y&R. I wonder if CBS will reconsider cancelling ATWT or may it actually have a chance elsewhere.

Does anyone know approximately how much ATWT is making for CBS compared to Y&R and B&B? And if NBC and Days could not come to terms for renewal, with CBS cancelling ATWT would they actually consider replacing one soap with another?

And I really wish I believed quality had a thing to do with ratings. It's 90 percent promotion and I'm sure that's what led to AMC's recent ratings surge.

CarlD2, on 23 January 2010 - 02:51 PM, said:

It's not so much about quality as about telling a story.

Quality also has little to do with it. Soaps have varied in quality ("golden eras" and such), but even AMC (which just went apparently through a down period) really didn't decline at a faster rate than the average soap--not meaningfully so, anyway. Other factors drive the trend, and quality/pacing/storytelling/promotion all just influence short-term and weekly up-and-down trends. The main downward trend has NOTHING to do with these factors. (It's demographic, and it's driven by what is happening to broadcast TV overall).

This post has been edited by MarkH: 23 January 2010 - 05:18 PM

[CarlD2]

MarkH, on 23 January 2010 - 05:17 PM, said:

Other factors drive the trend, and quality/pacing/storytelling/promotion all just influence short-term and weekly up-and-down trends.

I think pacing and storytelling do a lot more than just influence weekly trends. If not for Bill Bell's ability to tell a story, DAYS probably would have not had a big ratings increase which saved it from cancellation in 66-67, and Y&R probably would have never lasted. Good pacing and storytelling is key to a show's survival. If Bell had not phased out the Fosters and the Brooks so expertly while increasing the roles of other families, the ratings may never have gone back up and hit #1.

Writing long term is the antithesis of trends, and when the long term plans are good enough, they can sometimes bring in the numbers and sustain them. Y&R gained a lot of viewers back during the time so many were hyping the show as having some glorious revival (summer 2008/early 2009).

Good pacing and storytelling is a key part of anything, not just daytime. There's a reason why shows like Heroes fall off a cliff and keep falling further, and it's not just changing demographics or primetime is dying or any of that. This also influences cable, and film (notice how quickly box office takings for The Matrix sequels fell off a cliff).

This post has been edited by CarlD2: 23 January 2010 - 05:30 PM