1 minute ago, janea4old said:

oh wow. So perhaps the remaining CBS publicists via SmithHouse aren't really savvy as to what/how to promote BTG?

It seemed earlier this year, and even a few months ago, that P&G was doing the best at promoting BTG, holding live events in various cities.

I wouldn't say that at all.

Publicist ≠ marketing/promotion in the visual sense or on social media. CBS itself manages the show's social media and runs the campaigns you see on TV, etc. The publicist can only set up interviews with cast/crew, send out press releases and work alongside marketing/promotion on campaigns.

SmithHouse does not handle any of CBS' socials or their overall promotion campaigns. They, however, send out campaign materials to the press when available.

Think of it this way: Y&R and DAYS created new YouTube channels because neither CBS nor Peacock was interested in sharing the content on the official channels already in place. B&B does the same for their YouTube channel, though they primarily post full episodes there, while the CBS Brand Channel hosts promos and clips that are taken offline within days of posting.

P&G is a marketer and advertiser looking to reach the masses with its products. Doesn't really have anything to do with CBS when they do those live/in-person events.

1 minute ago, Errol said:

P&G is a marketer and advertiser looking to reach the masses with its products. Doesn't really have anything to do with CBS when they do those live/in-person events.

Well yes of course. Just sayin that the BTG cast came to some of those events -- I was reading BTG actors' social media which talked about the events.

Procter & Gamble sponsored the Cincinnati Music Festival in July, BTG actors were there, and there were actors visiting the P&G museum in Cincinnati -- -and CBS publicity was there also
Several posts from actors in Cincinnati on the behind-the-scenes BTG thread re: that (Link to one of the posts) (more before and after that post)

July 25, 2025 BTG press run in Cincinnati was coordinated by this publicity team from CBS (at least that's the impression I had from the posts back then)

CBS Network Entertainment:
Noelle Llewellyn (ig "newyorknoelle")
https://www.linkedin.com/in/noelle-llewellyn/

CBS Studios:
Dio McCollin (ig "dio.marisol")
https://www.linkedin.com/in/dio-mccollin/

Edit to add, there was a lot of cross-promotion going on. CBS was also doing promotion for a "BIG3" basketball game happening the same weekend in Cincinnati, which a few of the cast watched.

Edited 2 hours ago2 hr by janea4old

It's also worth noting that CBS allowed an extremists right-winger to take over its news division after the acquisition so who knows what else Skydance is trying to shift in other directions.

20 minutes ago, janea4old said:

Well yes of course. Just sayin that the BTG cast came to some of those events -- I was reading BTG actors' social media which talked about the events.

Procter & Gamble sponsored the Cincinnati Music Festival in July, BTG actors were there, and there were actors visiting the P&G museum in Cincinnati -- -and CBS publicity was there also
Several posts from actors Cincinnati on the behind-the-scenes BTG thread on that (Link to one of the posts) (more before and after that post)

July 25, 2025 BTG press run in Cincinnati was coordinated by this publicity team from CBS (at least that's the impression I had from the posts back then)

CBS Network Entertainment:
Noelle Llewellyn (ig "newyorknoelle")
https://www.linkedin.com/in/noelle-llewellyn/

CBS Studios:
Dio McCollin (ig "dio.marisol")
https://www.linkedin.com/in/dio-mccollin/

Yes, publicists accompany the cast to events like those. That's their job. Doesn't change the fact that CBS had nothing directly to do with any of the events themselves.

Of the two publicists you listed, Noelle, sadly, was one of those let go at CBS. Dio remains and works alongside SmithHouse.