ARTICLE: ‘The Bold And the Beautiful’ Displays Week-To-Week & Year-Over-Year Growth Among Key Demos – RATINGS

[Errol]

Tying for its third-best rating of the season among Women 18-49, “The Bold and the Beautiful” (2.647 million) ranked third (tie with “TODAY 3rd Hour”) in the key demo during the week of April 21-25, 2025, Nielsen ratings data shows.

The half-hour series was up +0.03 week-to-week and +0.02 year-over-year among Women 18-49, and up +0.07 week-to-week and +0.06 year-over-year among Women 25-54 (0.49 rating), marking a new season high in the latter category and tied with “The Young and the Restless” (3.007 million) for third place.

Preceding “The Bold and the Beautiful,” “The Young and the Restless” was down -0.02 week-to-week and down -0.08 year-over-year among Women 18-49 (0.27 rating), while flat week-to-week and down -0.08 among Women 25-54 (0.49 rating).

“General Hospital” (1.797 million) was down -0.03 week-to-week among Women 18-49 (0.17 rating) and down -0.01 year-over-year. The show’s performance was just +0.01 over its season low (0.16 rating) back in October when the series saw preemptions due to MLB coverage. Meanwhile, among Women 25-54 (0.28 rating), the series was down -0.04 week-to-week and down -0.05 year-over-year.

“Beyond the Gates” (1.543 million) hit a new low among Women 18-49 (0.19 rating) during its ninth week on the air while maintaining its usual 0.35 rating among Women 25-54. 

Compared to the year ago performance of former time slot holder “The Talk,” “Beyond the Gates” was up +0.03 among Women 18-49 and up +0.10 among Women 25-54. Meanwhile, among Total Viewers, the new soap opera was down by a mere -1,000 viewers week-to-week, but up +320,000 viewers year-over-year from how “The Talk” performed. Among Households, “Beyond the Gates” was up +0.1 week-to-week and up +0.3 from the year ago performance for “The Talk.”

After a week of repeats, “The View” (2.391 million) returned to originals.

Despite hitting a season low among Total Viewers, both half hours of “The Price is Right” (3.589 million / 4.032 million) tied for first place among Women 18-49 (0.36 rating) and were virtually on par among Women 25-54 (0.57 and 0.59 rating, respectively).

Wrap-Up

What follows is a breakdown of how the daytime broadcast shows performed during the week of April 21-25, 2025 among Women 18-49 rating, Women 25-54 rating, Households and Total Viewers, including a week-to-week and year-over-year performance comparison.

Note*: The year ago performance for “Beyond the Gates” is compared to “The Talk.” Ditto for “Today with Jenna & Friends,” which is compared with “TODAY with Hoda & Jenna.”

Total Viewers and Households for “TODAY 3rd Hour” and “TODAY with Jenna & Friends” have been added after an update. Their performance last week and in 2024 was not available, however. "The View" aired repeats during the week of April 22-26, 2024.

Week of April 21-25, 2025 Rankers

Women 18-49 Rating

Rank / Show / Network	This Week	Last Week	2024
1. The Price Is Right 2 (CBS)	0.36	0.43	0.46
— The Price Is Right 1 (CBS)	0.36	0.38	0.40
3. TODAY 3rd Hour (NBC)	0.28	0.28	0.27
— The Bold and the Beautiful (CBS)	0.28	0.25	0.26
5. The Young and the Restless (CBS)	0.27	0.29	0.35
6. Let’s Make a Deal 2 (CBS)	0.23	0.25	0.28
7. The View (ABC)	0.21	0.13 (R)*	0.15 (R)*
8. Let’s Make a Deal 1 (CBS)	0.20	0.23	0.25
9. Beyond the Gates (CBS)	0.19	0.21	0.16*
10. TODAY with Jenna & Friends (NBC)	0.18	0.19	0.22*
11. General Hospital (ABC)	0.17	0.20	0.18
12. GMA3: What You Need to Know (ABC)	0.13	0.15	0.13
13. NBC News Daily (NBC)	0.12	0.13	0.15

Source: Nielsen (Live+Same Day) – April 21-25, 2025

Women 25-54 Rating

Rank / Show / Network	This Week	Last Week	2024
1. The Price Is Right 2 (CBS)	0.59	0.63	0.68
2. The Price Is Right 1 (CBS)	0.57	0.55	0.61
3. The Young and the Restless (CBS)	0.49	0.49	0.57
— The Bold and the Beautiful (CBS)	0.49	0.42	0.43
5. TODAY 3rd Hour (NBC)	0.44	0.40	0.40
6. Let’s Make a Deal 2 (CBS)	0.36	0.35	0.40
7. Beyond the Gates (CBS)	0.35	0.37	0.25*
8. Let’s Make a Deal 1 (CBS)	0.31	0.33	0.36
9. The View (ABC)	0.30	0.21 (R)*	0.25 (R)*
— TODAY with Jenna & Friends (NBC)	0.30	0.30	0.33*
11. General Hospital (ABC)	0.28	0.32	0.33
12. NBC News Daily (NBC)	0.21	0.20	0.23
13. GMA3: What You Need to Know (ABC)	0.20	0.21	0.22

Source: Nielsen (Live+Same Day) – April 21-25, 2025

Households

 

Rank / Show / Network	This Week	Last Week	2024
1. The Price Is Right 2 (CBS)	2.4	2.5	2.7
2. The Price Is Right 1 (CBS)	2.2	2.2	2.5
3. The Young and the Restless (CBS)	2.0	2.0	2.1
4. The Bold and the Beautiful (CBS)	1.7	1.7	1.8
5. The View (ABC)	1.6	N/A*	N/A*
6. Let’s Make a Deal 2 (CBS)	1.4	1.4	1.6
7. Let’s Make a Deal 1 (CBS)	1.2	1.2	1.4
— General Hospital (ABC)	1.2	1.1	1.3
9. TODAY 3rd Hour (NBC)	1.1	N/A*	N/A*
— Beyond the Gates (CBS)	1.1	1.0	0.8*
11. GMA3: What You Need to Know (ABC)	0.8	0.7	0.9
— TODAY with Jenna & Friends (NBC)	0.8	N/A*	N/A*
13. NBC News Daily (NBC)	0.7	0.7	0.7

Source: Nielsen (Live+Same Day) – April 21-25, 2025

Total Viewers (In Millions)

Rank / Show / Network	This Week	Last Week	2024
1. The Price Is Right 2 (CBS)	4,032	4,249	4,375
2. The Price Is Right 1 (CBS)	3,589	3,708	3,886
3. The Young and the Restless (CBS)	3,007	3,051	3,220
4. The Bold and the Beautiful (CBS)	2,647	2,557	2,668
5. The View (ABC)	2,391	N/A (R)	N/A (R)
6. Let’s Make a Deal 2 (CBS)	2,305	2,283	2,472
7. Let’s Make a Deal 1 (CBS)	1,945	1,994	2,099
8. General Hospital (ABC)	1,797	1,759	1,952
9. TODAY 3rd Hour (NBC)	1.718	N/A*	N/A*
10. Beyond the Gates (CBS)	1,543	1,544	1,223*
11. GMA3: What You Need to Know (ABC)	1,239	1,179	1,311
12. TODAY with Jenna & Friends (NBC)	1.173	N/A*	N/A*
13. NBC News Daily (NBC)	1,089	1,099	1,115

Source: Nielsen (Live+Same Day) – April 21-25, 2025

The numbers above are calculated using Live+Same Day viewing and DVR playback, defined as 3:00 a.m.-3:00 a.m., and are courtesy of Nielsen.

Beginning August 31, 2020, national ratings include Out of Home (OOH) viewing. Previously, ratings did not include OOH viewing. Averages are based on regular telecasts.

LEGEND

P = Premiere	R = Repeat	S = Special
NR = Not Rated / Not Ranked	N/A = Not Available	* denotes further information

Summary (Preemptions/Schedule Changes)*

• "General Hospital" aired for just 53 minutes on Monday, April 21. 
• “The View” was retitled “View-ABC” on Monday, April 21 due to airing an amended repeat on Easter Monday, which is not factored into the show’s weekly or season averages. The show’s weekly average is based on four days (Tuesday through Friday).

Note: The post ‘The Bold And the Beautiful’ Displays Week-To-Week & Year-Over-Year Growth Among Key Demos – RATINGS appeared first on the Soap Opera Network website.
 

 

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[bongobong]

Another week of no flow between the CBS soaps in the demos.

[skiman12082004]

It is absolutely shocking to me that B&B is doing as well as it is in the ratings. Yes, I still watch daily but these numbers are so much better than they should be IMO.

BTG, is still new and their ratings aren't terrible but I want them higher. The promotional push needs to continue full throttle to keep the show in people's minds.

GH, these ratings are embarrassing and if ABC doesn't wake up soon, the ratings will drop even further. My fear is they've alienated too many fans to get them back. ABC's lineup is in shambles. 

Y&R also needs a revamp. JG needs to go and if B&B stays ahead of them, I think JG will be gone sooner than later.

[ranger1rg]

I agree with you about B&B's ratings. I do not understand it.

If viewers are punishing GH by not watching, why isn't that happening with BOLD? Why is the reverse happening? With all its problems, GH is a MUCH better soap than B&B on every level. None of this makes sense.

Worst of all, there's no impetus for Brad Bell to change anything. He can look at these ratings, smile, and continue to give us absolute crap.

[Maxim]

Bold is so bad that people love to hate watch it. Bradley Bell trolls the audience, angers them constantly and doesn't care about negative attention. That's one of the reasons people can't stop watching. Hate-watching is very popular these days and there are entire groups in facebook and reddit dedicated to it.

Also... the show has very minimal requirements of engagement. You don't even need to follow 1 week to another to know what is going on. Dialogue is repeated in every episode... Characters are like cartoons and everyone is either GOOD and MORALLY PERFECT or A BITCH AND A SLUT.  Dimensions, dept and character development have left the building long time ago.

And you have to have below 10 IQ to not understand what is happening. It's like a tik tok video, but only trashier, longer and with some resemblance to a soap opera. 

Add to this the fact that it's half hour. And you get why this show will be the last one standing. It will be Cher, the cockroaches and Bradley Bell's Bold and The Beautiful after the end of the world. 

[DRW50]

This is one of the reasons why I don't get them not just making one or two more half-hour soaps. I know the timeslot is a help for B&B, but in a short attention span climate and with how busy many are now, a half-hour is as much as many are going to be able to give.

[Vee]

B&B and Y&R survive on loyalty and in B&B's case, the runtime. That's it.

[Soapsuds]

Bold's demos probably went up due to the fashion show and Liam's brain tumor storyline.

 

BTG has good episodes, but nothing significant has happened. Their ratings won't increase until that occurs.

 

GH demos are alarming. The writers are going in circles with their stories. The worst-kept secret about Gio hasn't been exposed. Sonny and Kristina are still walking around free. No one has put a stop to Drew.

 

[Errol]

The dailies are just BAD. Series low BAD. The weekly average was piss poor, but was lifted up by Monday, April 21 and Monday alone, despite airing just 53 minutes of content (apparently there was a 7 minute interruption).

I should note that Tuesday, April 22 was within the show's usual range, albeit on the lower side, but the rest of the week? OMG! Even worse than The Talk BAD! 

I'm not joking here. Someone, anyone, has to be FIRED for the Wednesday through Friday episodes. NO excuse!

[skiman12082004]

Wow! I can't wait to see the dailies now.  

[Soapsuds]

I believe the preemption on Monday dealt with news about the Pope.

 

I'm interested in seeing the dailies.

[Errol]

There was no preemption, just a 7-minute interruption, and it was a VERY good day for the show ratings-wise. That's why I'm so confused.

Forgot to add. Initially, ratings are based on the time slot before they are later corrected and factor in the show that aired in said time slot, hence the 7-minute interruption for GH on Monday, April 21, with the show airing just 53 minutes of content. So, based on Nielsen's interpretation, the numbers are exclusive to people tuning into GH and seeing GH on their screens.

[Soapsuds]

@Errol 

I ask in all seriousness: Do you see any changes at GH? Their demos are really poor and rank last in soaps and near the bottom overall.

[Errol]

I pray every day.

[MichaelGL]

Korte and Van Etten were Frank’s idea. I hope this means if there is a change it’s with both the EP and HW positions.

Edited April 30 by MichaelGL