ARTICLE: ‘The Price is Right’ & ‘The Young and the Restless’ Average More Than 5 Million Daily Viewers in Delayed Ratings

[Errol]

With media companies seeking more ways for cross-platform planning, audience measurement, outcome measurement and optimization solutions, Nielsen, the long-time measurement leader for broadcast and cable television ratings, is currently in an ongoing contract dispute with CBS. While the two parties continue talks, the network is now utilizing Nielsen rival VideoAmp to measure the ratings performance for its shows.

According to Live+7 ratings data released by the measurement company, CBS’ daytime lineup is displaying substantial growth among Total Viewers just seven weeks into the young 2024-2025 broadcast television season (09/23/24 – 11/5/24).

Highlighted by game shows “The Price is Right” and “Let’s Make a Deal,” and soap operas “The Young and the Restless” and “The Bold and the Beautiful,” CBS remains the most-watched daytime network overall, averaging 3.83 million viewers, led by the most-watched program, “The Price is Right” (5.38 million), up +4% year-over-year.

Maintaining its lead as the most-watched daytime drama series, “The Young and the Restless” (5.09 million) placed second, up +5% year-over-year, while “The Bold and the Beautiful” (4.13 million) ranked third among all daytime shows and second among daytime dramas, up +5% year-over-year. Meanwhile, “Let’s Make a Deal” (3.34 million) is up +4% year-over-year.

Looking into the future, the new daytime drama series “Beyond the Gates” is expected to further the network’s lead in the daypart when it joins the CBS daytime lineup on Monday, February 24, 2025, where it’ll air weekdays at 2:00 p.m. ET/1:00 p.m. PT, replacing talk show “The Talk.”

Created by Michele Val Jean (“General Hospital,” “The Bold and the Beautiful”), who also serves as executive producer/showrunner and head writer, “Beyond the Gates” marks the first time ever that a one-hour daytime drama will feature a predominately Black cast and is the first daytime drama to premiere since “Passions” in 1999.

Outside of daytime, CBS’ “The Late Late Show with Stephen Colbert” (3.61 million), hosted by comedian Stephen Colbert, is up +16% year-over-year, retaining its lead as the most-watched late night series.

Note: Ratings data reported by Soap Opera Network each week has historically been via Nielsen.

Note: The post ‘The Price is Right’ & ‘The Young and the Restless’ Average More Than 5 Million Daily Viewers in Delayed Ratings appeared first on the Soap Opera Network website.

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[Liberty City]

Congratulations to The Price Is Right & The Young and the Restless on their accomplishments.

[TEdgeofNight]

Wonderful news! 

[cityfan01]

That’s great news! Would love to see GH’s numbers too. There are people watching these shows, just not in the same way. I go back and forth between watching the next morning while I have my coffee and catching a few episodes over the weekend. 

[Errol]

What I find especially noteworthy in this VideoAmp data is that despite Stephen Colbert receiving a reported $15 million annual salary (as of 2019), his show gets fewer viewers than The Price is Right, The Young and the Restless and The Bold and the Beautiful. Goes to show that even though the scripted shows in particular have more on-screen talent (i.e. cast) to pay for in their annual budgets, the overall budgets for each is nearly identical, if not less, than Colbert by himself.

I believe networks are now scrutinizing those high salaries for late night hosts and news personalities, and this is evidence that they aren't worth all that much when their shows don't perform, at least among viewers, any higher than a "cheap" daytime soap. Just my opinion.

[Maxim]

God... I hope this is true. I want more soaps.

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[edgeofnik]

Wow. The Talk must be incredibly low-probably 1.3MM based on the CBS average for the 4.5hour block.

At least BTG has a somewhat lower bar even though the budget will be higher. Tough to predict how long CBS will give it to succeed. Soaps used to have long leash.

If they were smart, they would make all the episodes available on CBS.com and not just the past 5. P&G/CBS have to realize the benefit of keeping them unlocked as new viewers hear about the series and want to catch up.

 

[DaytimeFan]

You're absolutely right. I think it's now a given that networks are looking at all dayparts and seeing where the bang for the buck is and daytime soaps offer a lot. 

Congrats to TPIR, Y&R, and B&B. None of those numbers are anything to sneeze at - they outperform a lot of primetime and virtually all of the 'hot' cable shows. 

[Faulkner]

Just asking a question—not trying to be a downer: I wonder about those demos and what role they play here. Five million total viewers is impressive but if they’re mostly 70-75, not sure how much major value they bring these networks other than simply delaying the inevitable. I’m glad the genre is not DEAD—but I’m also not impressed with the product ABC and CBS have been putting out for years. Good for them for maintaining a loyal audience even as more fickle viewers chase the hot new thing and fragment across platforms. But quality doesn’t always align with viewership, as we know, and it’s subjective.

Delayed viewing should lower the median age a bit for soaps, as I’m assuming a lot of folks who watch delayed do it because they work during the day, an audience that skews younger. 

I’d be interested in seeing the makeup of the late-night vs. daytime audiences. Late-night is in a lot of trouble—people aren’t watching Colbert/Kimmel/Fallon live as much anymore. Four shows a week and a Friday repeat is now the standard for them (instead of pre-taping a Friday original on Thursday). Late-night TV has prestige soaps have traditionally lacked but it’s looking like those shows are becoming an expensive albatross as the industry adjusts to the reality of linear’s decline and cord cutting. 

A new soap will be a test. Y&R/B&B/GH are decades-old habits for millions. It’s smart that CBS has gone after a traditionally underserved audience that still consumes a lot of traditional TV, but I’d also like to know how the behaviors for younger Black viewers track against other younger viewers.

There’s so much interesting stuff about the behaviors and characteristics of daytime viewers—I’m such a nerd for that stuff—but, unfortunately, the industry podcasts rarely cover this daypart. They seem to share the same old biases. There’s a lot of classism, misogyny, and racism at play still. And the soap-focused podcasts rarely delve into the numbers with any depth. Perhaps the data isn’t readily available: We see how limited and often incomplete the soap ratings are.

The launch of a new soap for the first time in a quarter-century should have launched analysis and think pieces, but there’s no appetite for it.