Jump to content

ARTICLE: ‘The Bold and the Beautiful’ Hits Yet Another New Season High in Total Viewers, New Best Since Pre-Pandemic Originals


Errol

Recommended Posts

Jacquline MacInnes Wood, Thorsten Kaye, Steffy Forrester, Ridge Forrester, The Bold and the Beautiful, Bold and Beautiful, Bold & Beautiful, B&B, #BoldandBeautiful

For the third time in six weeks, CBS’ “The Bold and the Beautiful” hit yet another new season-high in Total Viewers during the week of May 9-13, 2022 according to newly released figures from Nielsen Media Research and marking the show’s most-watched week overall since the week of April 20-24, 2020, the final week of pre-pandemic originals.

The half-hour drama series averaged 3.320 million viewers, up +212,000 viewers week to week and up +515,000 viewers over the comparable week last year (week of May 10-14, 2021). In fact, just 205,000 viewers separated the soap from its lead-in, “The Young and the Restless” (3.525 million), marking the smallest gap between the two shows among viewers since at least the week of October 5-9, 2020.

Among Women 25-54, “B&B” ranked first for the week with a 0.7 rating, tied with the second half-hour of “The Price is Right” (4.393 million) and “Y&R.” The soap tied for second place in Women 18-49 with a 0.4 rating, tied with the first half-hour of “The Price is Right” (3.842 million), “Y&R,” “TODAY 3rd Hour” (1.974 million) and “General Hospital” (2.268 million).

Powering the soap was the revelation by others that Sheila Carter (Kimberlin Brown) was behind the shooting death of her son, Finn (Tanner Novlan), and the attempted murder of her daughter-in-law, Steffy (Jacqueline MacInnes Wood) – Sheila shot both after they learned she was behind the switcheroo that led Brooke (Katherine Kelly Lang) into breaking her sobriety as Sheila placed a non-alcoholic beverage label over an alcohol-infused bottle of champagne.

Up +1.523 million viewers over its comparable week’s performance in 2020 (week of May 11-15, 2020), when it aired its third consecutive week of classic episodes as a result of the COVID-19 pandemic production shutdown, “B&B” remains one of only three daytime broadcast shows to see similar or improved numbers over its Total Viewers performance prior to or during the COVID-19 pandemic. “Y&R” and “General Hospital” (2.268 million) were the other two series to see their numbers grow or stabilize during the same period.

Check back soon for a full look at how daytime broadcast performed during the week of May 9-13, 2022.



Note: The post ‘The Bold and the Beautiful’ Hits Yet Another New Season High in Total Viewers, New Best Since Pre-Pandemic Originals appeared first on the Soap Opera Network website.
 

 

Read More

 

Link to comment
Share on other sites

  • Members

Wow the slim margin between B&B and Y&R.  A dark story played out in April, culminating during May Sweeps, and the show is reaping the benefits.  I suspect the numbers will sustain somewhat with Sheila's story seemingly coming to an end.

Link to comment
Share on other sites

  • Members

I believe it. Everyone (especially JMW) are acting their butts off. And it's a perfect storm in how much they paced it just well enough with cliffhangers every Friday AND started a juicy B story (Honey Bear and Donna together again...what will Quinn's reaction be?) as that is climaxing at the same time.

Link to comment
Share on other sites

  • Members

I'm happy for B&B, despite my issues with them, they're the only one of the soaps actually putting a strong effort to attract new viewers while maintaining the ones they got. Scripting aside, I wish the other soaps had such energy. 

Link to comment
Share on other sites

  • Members
22 hours ago, Errol said:

B&B” remains one of only three daytime broadcast shows to see similar or improved numbers over its Total Viewers performance prior to or during the COVID-19 pandemic. “Y&R” and “General Hospital” (2.268 million) were the other two series to see their numbers grow or stabilize during the same period.

That is so good! Great to see soaps starting to show numbers this side of this dam*ed pandemic!

Link to comment
Share on other sites

  • Members
Posted (edited)

although B&B is complete crap they at least try to give you something to watch unlike Y&R. It's good to see Sheila stirring up trouble agin no matter how poorly written the Finn story was. Hopefully her antics cross over to Y&R.

Edited by ironlion
Link to comment
Share on other sites

  • Members

This show has a great vibe too it tbh. Storywise it’s mostly repetitive crap but that’s what people want from dramas. Love triangles and some angst thrown into the mix. 
people don’t watch soaps for complex storys these days and big twists. When they turn into B&B they expect nothing much. They just want to shut down their brain and consume whatever mindless stuff they get from B&B

Link to comment
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

  • Recently Browsing   0 members

    • No registered users viewing this page.
×
×
  • Create New...

Important Information

By using this site, you agree to our Terms of Use and Privacy Policy