Jump to content

ARTICLE: DOOLApp to Shutter with ‘Days of our Lives’ Digital Content Moving to YouTube


Errol

Recommended Posts

Eric Martsolf, Days of our Lives, Eric Brady, DAYS, DOOL, #DAYS, #DOOL, DOOLApp, #DOOLApp

Just over three years since its launch, Corday Productions has decided to discontinue support for the DOOLApp, its popular interactive application dedicated to the promotion of daytime drama “Days of our Lives.” The news was announced via a video posted on the application on Thursday, January 27 wherein cast member Eric Martsolf (Brady Black) informed users of the app that all current and past content they’ve come to enjoy will be transitioning to the show’s YouTube page with new content posting weekly.

“We have decided to move all of our digital content from the ‘DAYS’ app onto our official ‘Days of our Lives’ YouTube channel, and not only will you be able to see previous content but we’ll have new clips, new teasers… everything from our cast that you want to see and you’ll be able to see it on that channel on a weekly basis,” said Martsolf of the transition.

Citing a post in the comments section with a link to the show’s YouTube channel, an official statement from the series notes that international fans will now be able to see the content previously published on the DOOLApp with its transition to YouTube. Additionally, a note of thanks was published to the fans who downloaded and supported the application since its launch in November 2018 which coincided with the show’s 53rd anniversary.

DOOLApp, Days of our Lives, DAYS, DOOl, #DAYS, #DOOL
Corday Productions, Inc.

The DOOLApp took two years to develop before it was officially launched on November 7, 2018. Its development team consisted of  Tyson Parsons and Lien Gray of Media Bridge Marketing, along with former “DAYS” co-executive producer and creative director Greg Meng, former director of communication Maya Frangié, and content producer Michael Fairman of michaelfairmantv.com. It featured exclusive access to behind-the-scenes footage, fan-favorite clips from the video vault, exclusive/original content, personalized cast sections, a fan Q&A section, and more!

At press time, there was no official launch date for content transitioning from the DOOLApp to YouTube.

Full episodes of “Days of our Lives” will remain available exclusively on Peacock.



Note: The post DOOLApp to Shutter with ‘Days of our Lives’ Digital Content Moving to YouTube appeared first on the Soap Opera Network website.

Read More

Link to comment
Share on other sites

  • Members

Very very interesting.

The Bold And The Beautiful effect, would you say?

I ask because I have noticed that B&B gets daily engagement on their YouTube channel. Also with their uploads, they have likely been able to monetize much of their content and of course, stream all kinds of ads since YouTube is sort of agnostic (other than Google) when it comes to media and other brands. I have seen ads from Amazon, Netflix, HBO Max, NBC, Paramount+, Hulu, even A24, and a whole host of brands (Vrbo, Buick). I have joked that B&B From The Beginning is probably getting a better variety of ads than what today's B&B gets on network.

Moving to YouTube will probably be more lucrative or at least  a more seamless platform than to deal with maintaining their own app, imo.

 

What do you think @Errol?

Edited by DramatistDreamer
Link to comment
Share on other sites

  • Members

Could Days eventually dig into the vaults and upload the Bill Bell years on their YT channel? It would be interesting to see actors that were later on Y&R/B&B and spot any Bill Bell elements from Y&R/B&B on Days.

Link to comment
Share on other sites

12 minutes ago, DramatistDreamer said:

Very very interesting.

The Bold And The Beautiful effect, would you say?

I ask because I have noticed that B&B gets daily engagement on their YouTube channel. Also with their uploads, they have likely been able to monetize much of their content and of course, stream all kinds of ads since YouTube is sort of agnostic (other than Google) when it comes to media and other brands. I have seen ads from Amazon, Netflix, HBO Max, NBC, Paramount+, Hulu, even A24, and a whole host of brands (Vrbo, Buick). I have joked that B&B From The Beginning is probably getting a better variety of ads than what today's B&B gets on network.

Moving to YouTube will probably be more lucrative or at least  a more seamless platform than to deal with maintaining their own app, imo.

 

What do you think @Errol?

Definitely agree. However, the DAYS channel is run by NBC and not one run by Corday itself like the B&B YT page is run exclusively by the Bell family, so this is probably a 50/50 revenue share between NBC and Corday/Sony. It's not like Peacock can include that content as it stands and NBC.com isn't generating the revenue anymore like it use to since the ABC and NBC network websites have become devoid of any real content. So, yeah, I do believe this is in response to B&B and its posting episodes every day and likely generating good revenue. Being that DAYS is more socially involved (meaning social media, not real-life issues), I'd expect larger audience for DAYS in that regard.

If you never noticed, the reason GH posts daily five minute clips of each episode is because they are getting revenue from that clip on YouTube and Facebook Watch. This is an additional method for the soaps to supplement their revenue for their production studios and/or their broadcast networks. YouTube is still king in terms of getting your content in front of the right audience, and a large one at that.

Link to comment
Share on other sites

  • Members
2 minutes ago, Errol said:

Definitely agree. However, the DAYS channel is run by NBC and not one run by Corday itself like the B&B YT page is run exclusively by the Bell family, so this is probably a 50/50 revenue share between NBC and Corday/Sony. It's not like Peacock can include that content as it stands and NBC.com isn't generating the revenue anymore like it use to since the ABC and NBC network websites have become devoid of any real content.

Oh wow, well that's interesting and the NBC role is more than something to consider. I admit, I don't know that much about the business machinations of Days. I wonder if NBC will even keep keep tighter control over what ads will be allowed to run.  

I like the fact that movie trailers as well as classic commercials sometimes run during B&B: From The Beginning. I am not sure how intentional this is though, lol but I like that they sometimes choose to just go with the flow.

Of course, sometimes quality control is absent but oh well, it's free content, what're you gonna do? 

Link to comment
Share on other sites

10 minutes ago, DramatistDreamer said:

Oh wow, well that's interesting and the NBC role is more than something to consider. I admit, I don't know that much about the business machinations of Days. I wonder if NBC will even keep keep tighter control over what ads will be allowed to run.  

I like the fact that movie trailers as well as classic commercials sometimes run during B&B: From The Beginning. I am not sure how intentional this is though, lol but I like that they sometimes choose to just go with the flow.

Of course, sometimes quality control is absent but oh well, it's free content, what're you gonna do? 

YouTube ads, like most/all online advertising, are user generated in that your typical habits online tells them what content you are more likely to watch in terms of what ads they should show. This is more so from a stats perspective in that each YouTube channel has a core demographic, and when you have registered watchers watching your content you can easily get an idea of what these people are like in terms of race, age, location, etc. While the channel doesn't control the ads itself (all done by YouTube algorithm), it wouldn't be surprising to see ads like movie trailers and the like. The median age of a YouTube watcher is vastly lower than that of the typical soap median age on a broadcast network so by posting on YouTube the exposure is helping generate a more youthfully engaged demo. 

6 minutes ago, Soapsuds said:

I want to see the early years of Chandler Massey as Will. I wasn't watching Days at that time.

Far from the classic episodes fans are clamoring for.

Link to comment
Share on other sites

  • Members

An interesting development and good for DAYS - the app is something that a lot of their potential audience would miss out on and the revenue opportunity provided by YouTube is greater. 

B&B, as usual, is leading the way in terms of distribution innovation - have been since the 1980s. 

Link to comment
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

  • Recently Browsing   0 members

    • No registered users viewing this page.
  • On Soap Opera Network

  • Community Posts

    • This whole Sonny and Leo story is an example of something where I think the idea was great, but the execution of it poor.  I could totally get into Sonny coming back to town and seeking revenge on Leo for what he did years ago. I was fine with the idea of Sonny being obsessed about it to the point it might start harming his marriage, but one the first major mistakes was when it came down to blowing apart Leo and Craig, they had Sonny go MIA and it was Chad that showed up at the wedding. Should have been Sonny.  Then the current phase, Leo making an enemies list and seeing counter revenge, once again, sounds like a good idea that I'd be interested in seeing, but his revenge against Sonny was both problematic and stupid.  First, while I'm fairly certain no sex actually took place, drugging someone, stripping them naked, then sending pictures to a gossip site, is both assault and revenge porn. Unless you are going to treat it as such and write it in a serious way, those kinds of plots need to be left in the past. They aren't acceptable in 2022.  It's also dumb. What's Leo's aim? Sonny already figured out he was drugged, which I'm sure he'll tell Will, so Will is likely to only believe Leo's story in the Intruder for maybe all of 5 minutes. There's a million other better or interesting things they could have had Leo to do Sonny.   
    • Ray Liotta, RIP, They Started on Soaps                 @RealKevinConroy   Starting out in NY in 1981 I was on Another World with Ray for a year. I was 25 playing a 25 yr old detective. He was 26 playing a teenager! He was totally believable. Gone too soon RIP Ray Liotta.
    • I still have that  entire week on useless videotape, starring: Anna Stuart finally back from Hollywood! Derek Dane as the strong man! The House Of Mirrors! And Felicia, sporting the world's  worst hair extensions!
    • Prime Minister Jacinda Ardern of New Zealand, interviewed on Steven Colbert's show.   Interview in three parts. Watch all three parts all the way through.  It is so refreshing to see a sane government.  She talks about gun control, Covid, Ukraine, sustainability, etc.    
    • Gosh, that sweet baby boy...all of the episodes surrounding the shooting have been heavy on my mind this week for obvious reasons. Shortly after Parkland, we were given some bullsh!t reactionary directives to "incorporate active shooter safety into lessons," and I just so happened to be teaching a mini-unit on Canadian history so...we might have watched both parts of "Time Stands Still" in my classes that week, complete with us breaking apart all that was wrong with Degrassi's "lockdown," including kids being locked in classrooms while other people just went in and out of the building. Sean and Ellie really were my preferred coupling. Separately, their stories were a bit more mature, then they ended up sharing an apartment as that *whispers* high school couple that lives together. Emma kinda went off the rails for a while, and I always thought she'd be better served ending up with someone who didn't go to Degrassi so that she didn't have to live up to the high standards of the righteous "cause girl" she'd been. I'm ready to start skimming through some episodes to pick up on other regular background music lol There's one little piano piece that would always play at the end of emotionally-charged scenes right before a commercial or freeze frame. It low-key sounds like the hook from Summer Breeze. It looks like they've removed most episodes from YouTube, so I can't find it.
×
×
  • Create New...

Important Information

By using this site, you agree to our Terms of Use and Privacy Policy