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August 1-5, 2016: Y&R Hits New Low in Women 18-49 Viewers


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Ratings for the week August 1-5, 2016


Total Viewers
1. Y&R 4,591,000 (-34,000/-149,000)
2. B&B 3,629,000 (-47,000/+130,000)
3. GH 2,589,000 (-89,000/+45,000)
4. DAYS 2,181,000 (-7,000/-221,000)

1. Y&R 3.31/11 (-.05/-.07)
2. B&B 2.61/8 (-.08/+.1)
3. GH 1.96/6 (-.06/+.08)
4. DAYS 1.65/5 (+.01/-.08)

Women 18-49 Viewers
1. Y&R 572,000 (-21,000/-159,000) <—— new low *
2. B&B 536,000 (+60,000/-9,000)
3. GH 421,000 (-6,000/+17,000)
4. DAYS 365,000 (+14,000/-108,000)

* Previous low: 574,000 (July 11-15, 2016)

Women 18-49 Rating
1. Y&R 0.9/7 (-.03/-.24) <—— ties low
2. B&B 0.84/7 (+.09/-.01) <—— ties low (5th straight week) *
3. GH 0.66/5 (-.01/+.03)
4. DAYS 0.57/5 (+.02/-.17)

* Rounded to 0.8

Women 18-34 Viewers
1. B&B 154,000 (+41,000/+23,000)
2. Y&R 142,000 (+9,000/-54,000)
3. GH 110,000 (-6,000/-20,000)
4. DAYS 94,000 (+5,000/-42,000)

Women 18-34 Rating
1. B&B 0.45 (+.12/+.06)
2. Y&R 0.42 (+.03/-.16)
3. GH 0.32 (-.02/-.06) <—— ties low * (2nd straight week)
4. DAYS 0.28 (+.02/-.12)

* Rounded to 0.3

Women 25-54 Viewers
1. Y&R 850,000 (-13,000/-171,000)
2. B&B 749,000 (+25,000/-41,000)
3. GH 587,000 (-25,000/+29,000)
4. DAYS 488,000 (+22,000/-116,000)

Women 25-54 Rating
1. Y&R 1.41 (-.02/-.27)
2. B&B 1.24 (+.04/-.06)
3. GH 0.97 (-.05/+.05)
4. DAYS 0.81 (+.04/-.19)

Day-To-Day Ratings – HH/Total Viewers

Monday: 2.61/3,571,000
Tuesday: 2.64/3,648,000
Wednesday: 2.69/3,814,000
Thursday: 2.55/3,582,000
Friday: 2.55/3,530,000

Monday: 1.70/2,282,000
Tuesday: 1.72/2,278,000
Wednesday: 1.63/2,200,000
Thursday: 1.62/2,113,000
Friday: 1.56/2,013,000

Monday: 2.08/2,772,000
Tuesday: 2.09/2,753,000
Wednesday: 1.97/2,604,000
Thursday: 1.77/2,368,000
Friday: 1.87/2,449,000

Monday: 3.41/4,722,000
Tuesday: 3.35/4,562,000
Wednesday: 3.39/4,718,000
Thursday: 3.17/4,343,000
Friday: 3.24/4,608,000

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The Monte Carlo remote was a big flop for B&B. Long gone are the days when their remotes would bring in the numbers. I am glad the soap dropped. The storyline involved for that remote is horrible.


Thursday: 1.77/2,368,000


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