hope this is a joke, cause I can't

http://www.foodandwine.com/fwx/food/soap-opera-insulted-italian-cheese-and-isnt-getting-away-it

 hope this is a joke, cause I can't

http://www.foodandwine.com/fwx/food/soap-opera-insulted-italian-cheese-and-isnt-getting-away-it

The Bold and the Beautiful – America’s longest-running soap opera –

I doubt it would hurt the cheese. It seems like a joke, but cheese is a big deal in Italy and they export plenty of specialty/gourmet types. It's almost unheard of for cheese like this to mentioned outside of cooking programs, so I can see why they would jump at the chance to perhaps drum up some attention.

LMAO! Ridiculous. Even if this proceeds, they're never going to win it.

They're being sued for being cheesy?    Can we all put together a class action lawsuit against them for being treated like we're stupid?

This reminds me of Dominique Deveraux's, "This is osetrova, and I prefer Petrossian beluga."

I doubt it would hurt the cheese. It seems like a joke, but cheese is a big deal in Italy and they export plenty of specialty/gourmet types. It's almost unheard of for cheese like this to mentioned outside of cooking programs, so I can see why they would jump at the chance to perhaps drum up some attention.

Exactly. This is probably a publicity stunt on their part - they're going to get more attention to their cheese now.