April 27 - May 1, 2015: DAYS and B&B Up in Women 18-49 Demo

[Toups]

Ratings for the week April 27 - May 1, 2015

 

Total Viewers
1. Y&R 4,564,000 (-321,000/-3,000)
2. B&B 3,555,000 (-90,000/-28,000)
3. GH 2,775,000 (-40,000/+87,000)
4. DAYS 2,316,000 (+32,000/-143,000)

Households
1. Y&R 3.32/12 (-.19/-.05)
2. B&B 2.61/9 (-.07/-.04)
3. GH 2.09/7 (-.01/-.03)
4. DAYS 1.76/6 (+.07/-.13)

Women 18-49 Viewers
1. Y&R 776,000 (-71,000/+58,000)
2. B&B 586,000 (+17,000/same)
3. GH 517,000 (-8,000/-98,000)
4. DAYS 424,000 (+33,000/-149,000)

Women 18-49 Rating
1. Y&R 1.21/9 (-.11/+.09)
2. B&B 0.92/7 (+.03/same)
3. GH 0.81/6 (-.01/-.15) <—— ties low (2nd straight week) *
4. DAYS 0.66/5 (+.05/-.23)

* Rounded down to 0.8

Women 18-34 Viewers
1. Y&R 184,000 (-64,000/+21,000)
2. GH 155,000 (-29,000/-53,000)
3. DAYS 126,000 (+27,000/-18,000)
4. B&B 121,000 (-40,000/-36,000)

Women 18-34 Rating
1. Y&R 0.54 (-.19/+.06)
2. GH 0.46 (-.08/-.16)
3. DAYS 0.37 (+.08/-.06)
4. B&B 0.36 (-.11/-.1)

Women 25-54 Viewers
1. Y&R 1,059,000 (-72,000/-46,000)
2. B&B 821,000 (-4,000/-42,000)
3. GH 699,000 (-7,000/-147,000)
4. DAYS 538,000 (+19,000/-176,000)

Women 25-54 Rating
1. Y&R 1.74 (-.12/-.08)
2. B&B 1.35 (-.01/-.07)
3. GH 1.15 (-.01/-.24)
4. DAYS 0.89 (+.03/-.28)

Day-To-Day Ratings – HH/Total Viewers

B&B
Monday: 2.76/3,766,000
Tuesday: 2.78/3,762,000
Wednesday: 2.67/3,673,000
Thursday: 2.56/3,504,000
Friday: 2.30/3,072,000

DAYS
Monday: 1.77/2,288,000
Tuesday: 1.79/2,298,000
Wednesday: 1.78/2,379,000
Thursday: 1.74/2,360,000
Friday: 1.73/2,256,000

GH
Monday: 2.17/2,854,000
Tuesday: 2.19/2,904,000
Wednesday: 1.96/2,589,000
Thursday: 2.10/2,785,000
Friday: 2.06/2,743,000

Y&R
Monday: 3.39/4,740,000
Tuesday: 3.47/4,758,000
Wednesday: 3.48/4,846,000
Thursday: 3.30/4,523,000
Friday: 2.96/3,954,000

Read more: Ratings: DAYS and B&B Up in Women 18-49 Demo | Soap Opera Network http://www.soapoperanetwork.com/2015/05/ratings-days-and-bb-up-in-women-18-49-demo#ixzz3pVosT6jc

[dowwwe]

I'm guessing DAYS goes down slightly in viewers (50-60K) and stays essentially even in demos.

[Jeff]

I expected Days would get a bump with ED/Kristen back, but overall not very impressive numbers in general for all the soaps leading into May Sweeps. What's with the big drop on Friday for the CBS soaps, was there a preemption?

Thanks Toups.

[Toups]

Those are big drops on Friday so there must've been some local pre-emptions somwhere because I don't think there was a national one. Sad that the Kristen/Baby conclusion didn't really help DAYS much. But there wasn't a good build up to it anyway. Hoping DAYS doesn't have a total collapse until the new regime starts.

[Soapsuds]

There must have been some kind of pre=emptions for Friday…..i don't recall there being one in this area though….

GH's numbers suck….

GH

Wednesday: 1.96/2,589,000
Thursday: 2.10/2,785,000
Friday: 2.06/2,743,000

[JONNYSBRO]

Dena and Josh stuff can't come soon enough I hope NBC promotes the 50th in a big way. GH imo needs to hire Jean P as either a Co head writer or taking over for Ron. She would goose those ratings up

[slick jones]

[Fevuh]

GH and Days are both done. For people to say it's a different time now - every soap that has ever been cancelled have been higher rated than GH and Days. Even Y&R and B&B will likely be done within 5 years. I watch the CBS promos and it makes me laugh. B&B is the most watched show in the entire world. LOLLLLLLL. Honey - sorry. I would say Downton Abbey and Game of Thrones are probably more watched. I would say Big Bang Theory is more watched -not sure but just guessing. And that still doesn't help. Santa Barbara was the most popular soap overseas at one time as well....didn't save it. The 18-49 and 18-34 numbers are god awful for GH and Days. Guiding Light's problem it was said is that it "skewed older". Well their 18-49 and 18-34 numbers were so far above GH and Days right now - it's just unreal. GL was canceled with a 580,000 to 620,000 18-49 numbers. Times have not changed that much. What was the big news that was about another soap that someone posted about the Daytime awards....it wasn't a CBS show but there was big news about another show....what was the news? That Genie Francis and Tony Geary were presenting an award? They made it sound like they haven't been seen together since 1981. They were reunited on GH for a few times - because I remember when GF went back. Tony Geary disappears for the Summer pretty much every year. Now he's leaving the show again?

People the writing is on the wall. Their demos are not bringing in the dollars. They offered him -Tony Geary likely - a terrible offer...he balked and he's walking. This is what happens when shows go to cancellation. Budget isn't there...so offer your tenured actors a lot less on their contracts....hire in younger people who will take the salary....cut the hair, wardrobe, makeup and people who can put up and tear down sets....the show starts to look like hell...then you can laugh at them because it starts to look like Guiding Light. And then - so funny - Jill Farren Phelps who killed a lot of shows....stands on a stage and says it's not about winning and losing - it's about being a survivor. When she is the one who has killed multiple shows. What a freakin joke. Wave goodbye to Days and General Hospital....but no - I'm wrong. It won't ever happen to you...because you're Days and GH. It could never ever happen to you. LOL.

[JONNYSBRO]

Aren't u optimistic?

[Soapsuds]

GH and Days have worse demos now than ATWT did when it was cancelled.

[JONNYSBRO]

U can't compare ratings now to five years ago. Prime time shows have crashed. American Idol was doing 25 million 5 years ago and now it's 7 million.

[Soapsuds]

Just like you can't compare Jean Passanante to Claire Labine….that absurd!!

[KMan101]

It is a different world now. The networks don't have numerous soaps to worry about. One or two is different than three and four hour long shows. I don't think NBC and ABC are at all ready to lower the cancellation boom. Both would be HUGE.

I mean, they CAN only sink so low, but I don't get the impression at all that either network is all that ready to drop the bomb. I do feel a bit more worried about DAYS than I have in the past, simply because NBC could tout the 50th as the end.

I think Ron's writing is starting to drive away the viewers. They've been dropping pretty consistently, haven't they?

I feel like Sony and Corday won't let DAYS go though so I could see that being the soap to move online and make it work. Soaps online aren't ratings disasters, but financially I can see how hard it would be to maintain. DAYs and Y&R have Sony in their back pocket. Sony WORKS to save their shows.

[rhinohide]

And AI is cancelled.

[jo.frank88]

I hope that Days can sustain the numbers they have now until Labor Day and the new regimen starts. I agree that we can't compare ratings today to 5 years ago - just looking at Primetime - today's ratings and 5 years ago ratings are VASTLY different... and I have closely followed TV ratings for 12 years. HOWEVER, I don't think we can think our soaps are "safe"... It's all a money game. I do think that networks aren't as "cancel happy" as they have been in the past but that doesn't mean that they won't cancel the soaps if they continue to drop and produce stale shows.