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September 19-23, 2005


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Ratings for the week September 19-23, 2005

Total Viewers

1. Y&R 5,284,000 (-94,000/+29,000)

2. B&B 4,144,000 (-44,000/+402,000)

3. DAYS 3,305,000 (+121,000/-54,000)

4. ATWT 3,163,000 (-207,000/-45,000)

5. GH 3,057,000 (-54,000/-415,000)

6. OLTL 3,002,000 (+22,000/+54,000)

7. AMC 2,874,000 (-23,000/-512,000)

8. GL 2,701,000 (-263,000/-37,000)

9. PSNS 2,027,000 (-9,000/-324,000)

HH

1. Y&R 4.1/14 (same/-.1)

2. B&B 3.2/11 (same/+.1)

3. DAYS 2.6/9 (same/-.2)

3. OLTL 2.6/9 (+.1/+.1)

3. GH 2.6/8 (same/-.3)

6. ATWT 2.5/8 (-.1/-.2) <------- ties low rating

6. AMC 2.5/8 (+.1/-.3)

8. GL 2.1/7 (-.2/-.2) <----------- ties low rating

9. PSNS 1.6/5 (same/-.3)

Women 18-49 Viewers

1. Y&R 1,287,000 (+5,000/-212,000)

2. DAYS 1,236,000 (+11,000/-123,000)

3. AMC 1,121,000 (-33,000/-33,000)

3. OLTL 1,121,000 (-17,000/+95,000)

5. GH 1,110,000 (-12,000/-217,000)

6. B&B 1,053,000 (-15,000/-1,000)

7. PSNS 878,000 (+36,000/-208,000)

8. ATWT 728,000 (-58,000/-154,000)

9. GL 727,000 (-103,000/-99,000)

Women 18-49 Rating

1. Y&R 2.0/13 (same/-.3)

2. DAYS 1.9/11 (same/-.2)

3. GH 1.7/10 (same/-.3) <---- ties low rating

3. AMC 1.7/10 (-.1/-.1)

3. OLTL 1.7/10 (same/+.1)

6. B&B 1.6/10 (same/same)

7. PSNS 1.3/8 (same/-.4)

8. ATWT 1.1/7 (-.1/-2) <----- new low rating

8. GL 1.1/7 (-.2/-.2)

Girls 12-17 Viewers

1. DAYS 76,000 (+43,000/+26,000)

2. GH 60,000 (-11,000/+31,000)

3. PSNS 46,000 (+18,000/-22,000)

4. OLTL 43,000 (-10,000/+22,000)

5. Y&R 26,000 (-15,000/-1,000)

6. AMC 17,000 (-17,000/+3,000)

7. GL 15,000 (-20,000/+8,000)

8. ATWT 14,000 (-7,000/-4,000)

9. B&B 10,000 (-11,000/-2,000)

Women 18-34 Rating

1. DAYS 2.2/13 (+.2/-.1)

2. PSNS 1.8/11 (+.1/-.1)

3. Y&R 1.5/11 (+.2/-.3)

4. AMC 1.3/8 (+.2/+.2)

5. GH 1.2/8 (-.1/-.4)

5. OLTL 1.2/8 (+.1/same)

5. B&B 1.2/7 (same/-.1)

8. GL 1.1/7 (+.1/-.1)

9. ATWT 0.9/6 (-.1/-.3)

-------------------------------------

Day-To-Day Ratings

AMC

Monday: 2.6/9

Tuesday: 2.5/9

Wednesday: 2.4/8

Thursday: 2.3/8

Friday: 2.5/8

ATWT

Monday: 2.7/9

Tuesday: 2.6/9

Wednesday: 2.3/8

Thursday: 2.5/8

Friday: 2.5/8

B&B

Monday: 3.4/11

Tuesday: 3.2/10

Wednesday: 3.0/10

Thursday: 3.0/10

Friday: 3.3/11

DAYS

Monday: 2.7/9

Tuesday: 2.7/9

Wednesday: 2.7/9

Thursday: 2.4/8

Friday: 2.6/8

GH

Monday: 2.6/8

Tuesday: 2.8/9

Wednesday: 2.5/8

Thursday: 2.6/8

Friday: 2.5/7

GL

Monday: 2.3/7

Tuesday: 2.1/7

Wednesday: 2.1/7

Thursday: 2.1/7

Friday: 2.0/6

OLTL

Monday: 2.6/9

Tuesday: 2.7/9

Wednesday: 2.4/8

Thursday: 2.5/8

Friday: 2.6/8

PSNS

Monday: 1.6/5

Tuesday: 1.7/6

Wednesday: 1.6/5

Thursday: 1.7/5

Friday: 1.6/5

Y&R

Monday: 4.1/15

Tuesday: 4.1/15

Wednesday: 4.3/16

Thursday: 4.1/14

Friday: 3.9/13

NBC Ratings Report

NBC DAYTIME OPENS THE NEW SEASON WITH A TIE FOR #1 AMONG WOMEN 18-49

Published: September 29, 2005

NBC EARNS A SHARE OF FIRST IN DAYTIME'S KEY DEMO FOR THE SIXTH TIME IN 10 WEEKS

IN THE VALUABLE WOMEN 18-34 CATEGORY, 'DAYS OF OUR LIVES' HITS THE HIGHEST RATING FOR ANY DAYTIME SERIES IN 19 WEEKS

BURBANK, Calif. -– September 29, 2005 –- NBC Daytime has opened the 2005-06 season by tying for first place in daytime's key demographic of women 18-49, marking the second week in a row and sixth week out of the last 10 that NBC has tied for the lead in this category. In the valuable women 18-34 demographic, NBC was #1 for the 297th straight week.

For the week of Sept. 19-23, "Days of our Lives" and "Passions" ranked #1 and #2 among women 18-34. "Days" finished the week with a 2.2 rating in women 18-34, the highest average in this category for any daytime series on any network in 19 weeks (since May 9-13). "Days" also beat 40 primetime network series for the week among women 18-34, including all four comedies on the WB Friday schedule ("What I Like About You," "Twins," "Reba" and "Living With Fran").

NBC Daytime has also opened the season with daytime's biggest audiences among women 18-24, females 12-17 and working women 18-49. Note that NBC broadcasts two hours a day of daytime programming while ABC and CBS air four and four-and-a-half hours respectively.

"Days" (1.9 rating, 11 share among women 18-49, 2.2/13 among women 18-34) finished the week #2 in women 18-49 rating, equaling its highest average since May 9-13. "Days" was #1 among women 18-34 for the 521st time in 528 weeks.

"Passions" (1.3/8 among women 18-49, 1.8/11 among women 18-34) tied for #7 in the women 18-49 race and was #2 outright in the women 18-34 category.

According to in-home viewing figures from Nielsen Media Research for the week of Sept. 19-23, averages among women 18-49 were: NBC a 1.6 rating, 10 share; ABC, 1.6/10; CBS, 1.4/9. Women 18-34 averages for the week were: NBC, 2.0/12; ABC, 1.2/8; CBS, 1.1/7. Woman 18-24 averages for the week were: NBC, 1.8/12; CBS, 1.0/7; ABC, 0.8/6. Female 12-17 averages were: NBC, 0.5/10; ABC, 0.3/5; CBS 0.1/3. In total viewers, averages for the week were: CBS, 4.0 million; ABC, 2.9 million; NBC, 2.7 million.

ABC Ratings Report

September 29, 2005

Fringe Ratings Report: ABC Daytime Programming

Week of September 19-23, 2005

ABC DAYTIME DRAMA LINEUP RANKS NO. 1 FOR THE 37th-STRAIGHT WEEK,

ITS LONGEST WINNING STREAK SINCE THE ONE ENDING JUNE 2000

ABC’S FULL LINEUP IS NO. 1 FOR THE 35th-STRAIGHT WEEK,

ITS LONGEST WINNING STREAK SINCE THE ONE ENDING OCTOBER1998 AMONG WOMEN 18-49

ABC DAYTIME DELIVERS THREE OF THE TOP FIVE SHOWS AMONG WOMEN 18-49

ABC SHOWS GROWTH VERSUS THE PRIOR WEEK IN BOTH THE FULL AND DRAMA LINEUPS AMONG WOMEN 18-34

IN FEMALE TEENS, ABC SHOWS THE MOST GROWTH VERSUS LAST YEAR IN BOTH LINEUPS

“GENERAL HOSPITAL” OUTPERFORMED ITS TIME PERIOD COMPETITOR,

CBS’ “GUIDING LIGHT,” BY 53% AMONG WOMEN 18-49 FOR THE WEEK

“ONE LIFE TO LIVE” OUTPERFORMED ITS TIME PERIOD COMPETITOR,

CBS’ “AS THE WORLD TURNS,” BY 54% AMONG WOMEN 18-49 FOR THE WEEK

ABC DAYTIME WON THE 1-3PM TIME PERIOD (ONLY TWO HOURS NBC PROGRAMS)

FOR THE 37th-STRAIGHT WEEK*, BEATING NBC BY 6% AMONG WOMEN 18-49,

THE NETWORK’S LONGEST WINNING STREAK SINCE THE STREAK ENDING NOV. 2001

Week of September 19-23, 2005

ABC’s Daytime drama lineup was No. 1 for the 37th-straight week among Women 18-49, ABC’s longest winning streak since the one ending June 2000, with a 1.7 rating and a 10 share -- delivering 1.1 million Women 18-49 for the week of September 19-23, 2005. ABC’s Daytime drama lineup outperformed CBS’ by 20% and NBC’s by 6% in actuals among Women 18-49. Among Women 18-34, the lineup was up 5% versus the prior week. Among Female Teens, the drama lineup was up 90% versus last year (most growth).

ABC’s full Daytime schedule was No. 1* for the 35th-straight week among Women 18-49, its longest winning streak since the one ending October 1998, with a 1.6 rating (* tied with NBC) and a 10 share — delivering an average audience of one million Women 18-49. ABC outperformed CBS by 17% in actuals among Women 18-49. Among Women 18-34, the lineup was up 4% versus the prior week. Among Female Teens, the drama lineup was up 83% versus last year (most growth). During the 1-3pm time period (the only two hours NBC programs), ABC scored its 37th-straight victory (including ties), ABC’s longest winning streak since the streak that ended in November 2001, with a 1.7 rating and a 10 share, delivering 1.1 million Women 18-49, beating NBC by 6%.

ABC delivered three of the top five daytime programs and won three of four time periods this week among Women 18-49:

· “The View” delivered a 1.3 rating and a 10 share – delivering an average audience of 840,000 Women 18-49. The talker outperformed time period rival “The Price is Right” by 12%, “As the World Turns” by 15% and “Guiding Light” by 16%. It was up 9% versus last year, to tie with “One Life to Live” as posting the most growth of any daytime program versus last year among Women 18-49. Among Women 18-34, “The View” was up 1% versus the prior week, and up 33% versus last year among Female Teens.

· “General Hospital” was the No. 3*-ranked program, with a 1.7 rating (* tied with “All My Children” and “One Life to Live”) and a 10 share -- delivering 1.1 million Women 18-49. The drama outdelivered its time period rival, “Guiding Light,” by 53% for the week among Women 18-49. Among Female Teens, the drama was up 107% versus last year.

· “All My Children” was the No. 3*-ranked program, with a 1.7 rating (*tied with “General Hospital” and “One Life to Live”) and a 10 share – delivering 1.1 million Women 18-49. Among Women 18-34, the drama was up 15% versus the prior week and 18% versus last year (most growth). Among Female Teens, the drama was up 21% versus last year.

· “One Life to Live” was the No. 3*-ranked program of the week, with a 1.7 rating (*tied with “General Hospital” and “All My Children”) and a 10 share – delivering 1.1 million Women 18-49. “OLTL” outperformed time period competitors “As the World Turns” by 54% and “Passions” by 28% for the week among Women 18-49. The drama was up 9% versus last year among Women 18-49, to tie with “The View” for the most growth of any daytime program. Among Women 18-34, the drama was up 8% versus the prior week and 8% versus last year. Among Female Teens, the drama was up 105% versus last year.

Following are the Daytime drama and full Daytime ratings averages for the week:

DAYTIME DRAMAS: TOTAL VIEWERS WOMEN 18-49

No. 1 CBS 3,780,000 No. 1 ABC 1.7/10

No. 2 ABC 2,980,000 No. 2 NBC 1.6/10

No. 3 NBC 2,670,000 No. 3 CBS 1.4/9

FULL DAYTIME: TOTAL VIEWERS WOMEN 18-49

No. 1 CBS 4,010,000 No. 1 ABC 1.6/10

No. 2 ABC 2,910,000 NBC 1.6/10

No. 3 NBC 2,670,000 No. 3 CBS 1.4/9

CBS Ratings Report

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For the unpatient, From the ABC Press Release and the 9/12/05 Ratings from SON, here's a look at what you'll probably see:

Average for Daytime Dramas.

Network...9/19/05 Week.............9/12/05 Week

CBS........3,780,000 (-195,000)...3,975,000

ABC........2,980,000 (-016,000)...2,996,000

NBC........2,670,000 (+060,000)..2,610,000

Plausibly no HH change for ABC, .1 falls for 2-3 of the CBS soaps, a .1 up for DAYS and/or PAS.

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I found these ratings online...

1. Young & Restless 4,1/14 (same)

2. Bold & Beautiful 3,2/11 (same)

3. One Life to Live 2,6/09 (+0,1)

4. Days of Our Lives 2,6/09 (same)

5. General Hospital 2,6/08 (+0,1)

6. All My Children 2,5/08 (+0,1)

7. As the World Turns 2,5/08 (-0,1)

8. Guiding Light 2,1/07 (-0,2)

9. Passions 1,6/05 (same)

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From ABC's report, the following 18-49 ratings can be inferred (I think!) for the CBS soaps:

Y&R - 2.0/1.9

B&B - 1.6/1.5

ATWT - 1.1

GL - 1.1

Y&R and B&B are murky because AMC does not directly compare its ratings to theirs. Not enough info to compute for DAYS and PAS.

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I am baffled by the low ratings. Days should have gone up. ATWT should have gone up too. Both shows were good last week. OLTL was good as well. I just dont understand these ratings. ATWT had 2.7 on Monday yet they dip to a low of a 2.3? The Nielsen Ratings are starting to have lesser value to me. I think they are a bunch of crock! <_<

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The Rating (2.5, 2.4) is just a percentage of the people with TV's on at that time that are watching, so it's fair to say a soap can go up 250,000-300,000 viewers and won't give them +.2 if there's more TV's on and more of those people are watchuing something else. If there's less people watching TV that day/week overall and they go down 120,000 on that same hand it won't really necessarily reflect on the ratings with the same number or -.1 if the less people watching are sticking with AMC over something else on. Confusing, eh? lol, sorry, if I made it more so. I'm not even sure I explained it right.

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