Here is an interactive chart showing what each show is charging on average for a 30 sec ad:

http://adage.com/art...pot/230547/#sun

Though this doesn't tell the whole story. X Factor for example, the ad rates at first make you say wow, but from what I heard since the show failed to get the ratings Fox promised advertisers (it promised between The Voice and American Idol type numbers), Fox is having to compensate the advertisers, ads aren't going for that rate anymore. Then you have the CBS procedurals, CBS makes the bulk of their money from selling them in syndication. NCIS gets almost as much total viewers as American Idol but American Idol charges way more per an ad due to 18-49s, but I bet if you ad in what each episode of NCIS sold in syndication for, to the ad rates CBS is charging for new episodes, it probably comes close to, if not more than American Idol

CBS is either totally undercharging for Big Bang or overcharging for Mike & Molly. Big Bang is selling for $198,348, but Mike & Molly which doesn't do nearly as well is selling for $196,497, that's only $2 less.

Edited October 24, 201114 yr by wingwalker

Thanks for posting this. I've been waiting for it.