Jump to content
Email System Update

October 25-29, 2010

Toups

By Toups
in Ratings Archive

Recommended Posts

  • Replies 204
  • Created
  • Last Reply
  • Members
chyti Newbie

chyti

Posted
  • Members
Posted

Advertisers want to be assured that The Talk is doing well against it's direct competition not what it replaced. I think like some have stated already that the money people, advertisers/share holders what to know how well The Talk is doing or not doing against its timeslot and that would be OLTL.

Link to comment
Share on other sites
  • Members
DRW50 Grand Master

DRW50

Posted
  • Members
Posted

I guess I was thinking more along the lines of -- you only gave a certain amount of money in this timeslot before, but now, we've improved the performance in the timeslot, so you should give us a better rate. The advertisers would already know how OLTL is doing.

Link to comment
Share on other sites
  • Members
marceline Community Regular

marceline

Posted
  • Members
Posted

ATWT doesn't exist anymore. Ad buyers no more care about how it was doing than they care about how The Phil Donahue Show was doing. They want to know what's going to give them the best value for their ad dollars right now and in the immediate future. It doesn't matter that's The Talk, OLTL, Law & Order or The Barefoot Contessa.

Link to comment
Share on other sites
  • Members
Ann_SS Newbie

Ann_SS

Posted
  • Members
Posted

Exactly. These debates overlook the reality that most women work during the day. There is a limited and declining pool of viewers for daytime programming to draw from which is why it has to be very cheap to make profit. This is the real reason that soap operas which are expensive to produce are in big trouble.

It is clear that there is expectation for The Talk. While CBS must have been secretly hoping for a blockbuster, more likely it was hoping realistically that The Talk would be competitive initially. It takes time for most talk shows to make waves and garner audience attention.

Link to comment
Share on other sites
  • Members
Bella20 Newbie

Bella20

Posted
  • Members
Posted

True. The ATWT comparison was just CBS bragging, but they know that advertisers want to attract the most eyes, and they want those eyes to be in a certain age range, so that's why CBS is comparing The Talk with the show that is getting the most viewers at 2 o'clock.

Link to comment
Share on other sites
  • Members
DRW50 Grand Master

DRW50

Posted
  • Members
Posted

I guess I was thinking of CBS making the move away from old shows to newer shows that are supposed to be demo-friendly. I've never heard anyone say, "Look at how much better LMAD is doing against GH." I've only heard, "Look at how much better the show is doing in demos than GL, for a cheaper cost."

Link to comment
Share on other sites
  • Members
jpoliver78 Newbie

jpoliver78

Posted
  • Members
Posted

Where have you been? Reading network press releases? "The Talk" was very much thrown together. CBS didn't even announce that they were going to air "The Talk" until late July, almost 8 months after they announced that ATWT would be canceled. The turn-around for "The Talk", meaning the time from its pick up to actually airing, was very fast.

However, much like SavingATWT, it appears to be a waste and time and effort in trying to "argue" with you because you are convinced you have an opinion that you think is right and just cannot fathom why a network would brag about beating or tying its direct competition. It's not like that has been happening for many years, and will continue to do so.

Link to comment
Share on other sites
  • Members
DRW50 Grand Master

DRW50

Posted
  • Members
Posted

To me, "thrown together" would be something like some of the cheapo shows that used to pop in and out of the daytime lineup, like The Mommies, or various "at home" shows. Or LMAD. Even if this wasn't announced in advance, I would imagine Julie had specific plans for the show and was working on them with Les. I don't believe that this is some random thing they put on the air and I don't believe CBS wants it to be seen that way.

I'm sorry you feel you have wasted your time. All I can say is that I understand why they are bragging about beating OLTL. I just don't think it's productive and I think it makes their show look downmarket and underwhelming when there are other areas they could brag about while making sure they're known as something beyond a filler program that ties a quasi-unknown show which has been declining for years.

And again, my apologies if my tone made you feel like your words were worthless. Just because I disagreed with you doesn't mean I didn't understand what you were saying or won't process it.

Link to comment
Share on other sites
  • Members
jpoliver78 Newbie

jpoliver78

Posted
  • Members
Posted

Why would CBS even make mention of "The View", unless "The Talk" beats it? The two shows do not air in the same time slot, and the only similarity they have in common is belonging to the same genre.

Using your logic, CBS could say "our new comedy "Mike & Molly" is beating "The Office", that old comedy over at NBC." That is a true statement, but one airs on Monday at 9:30 and the other on Thursday at 9:00. Their only common denominator is being comedies. CBS could also say "our new drama "Hawaii Five-0" beats "Law & Order: SVU", that old as dirt drama over at NBC." Again, a true statement, but the only similarity between the two is the fact that both are dramas that focus on law enforcement.

The only reason for CBS to mention "The View" would be if "The Talk" were beating it (i.e. just bragging) or if "The View" aired opposite it, which it doesn't.

Link to comment
Share on other sites

Archived

This topic is now archived and is closed to further replies.

Go to topic listing

  • Recently Browsing   0 members

    • No registered users viewing this page.


  • Recent Posts

    • carolineg
      GH: June 2025 Discussion Thread

      By carolineg · Posted

      I definitely think FV wanted to pair Kristina and Lucky.  Why else would Lucky decide to become a bartender at her stupid bar?  Lucky was a cop, a crusader?-whatever he was doing in Africa and all these years away.   It makes zero sense for him to just be content tending bar for some flakey girl he knew since she was born.  Have him work with Spinelli at PI firm or something.  There were also some scenes with Kristina and Lucky that seemed like the show was leaning in that direction.  I also suspect JJ was extremely unhappy with that idea lol. As far as Lulu, I certainly don't miss the JMB smug era.  I hate that BLQ looks like a poor, innocent victim being tortured by Lulu at every turn though.  
    • Taoboi
      BTG: June 2025 Discussion Thread

      By Taoboi · Posted

      GET HER, VERONICA MARS!!!!
    • DRW50
      EastEnders: Discussion Thread

      By DRW50 · Posted

      I do think she's been pretty wrecked, having tried to kill someone in cold blood, letting her whole family (including the woman pregnant with her great-grandchild) get charged or questioned, and having no remorse, but it doesn't matter as much because Kathy has not existed as a character since Gillian's return anyway.  There are reasons to bring Max back, like Lauren and his not knowing he had a child with Linda, but he is exhausted, with Jake Wood phoning it in years before he left.  I am a little surprised about Zoe because Michelle Ryan said for years she didn't want to return, to the point of even asking the show to recast the role, but I guess this may only be a short stint. I wouldn't be shocked if they kill Zoe off.
    • DemetriKane
      Best Daytime Emmys

      By DemetriKane · Posted

      HAHAHA. Yeah, that's my bad. I misread that line. Sorry about going into "Unnecessary" detail about my username. Anyway, I love the story behind your Username.    reading on my phone...

      Please register in order to view this content

    • ranger1rg
      BTG: June 2025 Discussion Thread

      By ranger1rg · Posted

      Completely agree with you. I think Bonita Brisker has been really good as Sharon. What Anita did was obviously awful, so she doesn't need to reign anything in. We're getting a good look at someone who's struggled in life compared to Anita "We're the Duprees!" Williams.   -- Anita is starting to look foolish for dredging all this up just so she  can get her ass back on stage. Is she so delusional she doesn't realize how she hurt Sharon and Tracy? -- Anita's line to Vernon "How can I expect Sharon to forgive me when I haven't forgiven myself" struck me as really selfish. After all that with Sharon, Anita again made it all about herself. -- Does anyone really believe Anita wants equal billing if the Articulettes reunite?  -- Colby Muhammad continues to be a standout. Her Kat more than holds her own with Leslie. -- The writing was very good for the father/daughter scene between Ted and Eva. It wasn't so good between Ted and Martin in their father/son scene. It didn't play like family to me, especially when Ted referred to "my wife" when talking about Nicole to Martin. -- Overall, a very solid show today.    
    • Vee
      EastEnders: Discussion Thread

      By Vee · Posted

      I honestly do not see the point of Max coming back again. Zoe does not surprise me. I've been waiting for that since Bionic Woman flopped in the US, frankly. I'm not against it vs. some other pointless returns. Some returns work and some don't, some are just there. Like, am I grateful that Kathy is alive? Yes, absolutely. Do I love any of her stories? No. But she's not utterly destroyed, she's just there.
    • Vee
      GH: June 2025 Discussion Thread

      By Vee · Posted

      I think Frank probably wanted to try for Jonathan with Kate Mansi. I actually can't knock the idea of a Lucky/Kristina affair or flirtation on paper, as a romantic obstacle to LNL2, but not with the characters in the places they are at present or have been over the last few years. It would be a mistake to do right now and would poison the well. I think Jonathan probably made it clear when he came back that he wanted what had been promised to him years ago with Elizabeth, and between his not being one of FV's preferred focal leads and Liz being a grudging afterthought if she's not with one of his OLTL stars, I suspect FV was content to leave them where they are vs. where they should be, which is central on the show. It's like I said a few days ago: A lot of this is how Lulu has always been. But back in the day the issue was that Lulu (and Carly) were deified for it, whereas now it's that Lulu is just used as the heavy because FV has a preexisting favoritism for Setton/BLQ. And that's a waste of a key character and talent, namely Alexa Havins.
    • DRW50
      As The World Turns Discussion Thread

      By DRW50 · Posted

      Melanie Smith was very difficult to replace, but as KMH did last for a long time, she clearly managed to do so. I preferred Melanie, but the main issue with Kelley is I just think she was horribly written for most of the time. Initially the writing wasn't horrible, it's more she was not the right choice, but over time the writing genuinely became awful, and unplayable, with a few exceptions (I think her pairings with Chris and Hal worked and got to take her in some new directions).
    • Taoboi
      Y&R: June 2025 Discussion Thread

      By Taoboi · Posted

      Coming into June and...   TRASH. Or as I like to say for moments like this...HUNNI, WHAT IS THIS?   Outside of seeing Traci come home...and then...Ashley...not a darn thing is going on. So they are clearing stalling now, aren't they? It really hit me during the Phyllis/Daniel scenes. It was feeling like a B&B scene where two characters have the same repetitive conversation. And I have not seen Phyllis/Daniel scenes in that light lately so yeeeeah NOPE.   I did like the touch of Traci arrived outside of the Abbott mansion door and taking a breath and looking around. Very aftereffects of Martin. And I liked her and Diane having their conversation about Martin. I wished JG had allowed Traci to stay in town to deal with her feelings about Martin so at least we are getting some follow-up on that.    And same with Ashley and her talk with Jack. I will take Eileen Davidson anyway I can get her. Dare I say...will she be around for the Dumas reveal?   Outside of...   Kyle, Claire, and Harrison in a park IS NOT a storyline.   Sharon having to use the phrases (and in text) with Nick dinner as friends IS NOT a storyline.   Giggly Heffa giggly-heffa-ing around town IS NOT a storyline.    With Damian MIA and my love of Eileen Davidson...I might just go on break until the Dumas reveal if this is how we are starting June. 
    • Xanthe
      Another World Discussion Thread

      By Xanthe · Posted

      Dragging this quote over from the Texas thread just because it shows a reference to Bay City as a fictional location at least as early as 1981. It doesn't quote Gail Kobe as saying it directly but the point she is making about the Houston setting of Texas does seem to take it for granted that Bay City is not real.
×
×
  • Create New...

Important Information

By using this site, you agree to our Terms of Use and Privacy Policy

  I accept