October 18-22, 2010

[Soapsuds]

CBS should be called .."The Cheap Network"....lol

[JimTolkien]

If Y&R and B&B were giving the network what they expected which is big #s, then LM wouldn't want to have to think about cancelling them. He may trust his execs implictly in most cases but he still has the final say on everything.

Sadly if I were the Bells I would be pretty concerned because CBS is starting to go to a business model where they would like to produce their own shows or at least partner with someone but they would still have control over content in most cases.

[DRW50]

Seeing the old soaps go isn't fun, and a part of me still believes there is a place in daytime for soaps, but I think I'd be more at peace with the decision if the programs replacing them were better. They are just slapping shows together and hoping to coast -- that's a good way to make daytime even more irrelevant, as so many nights in primetime have become irrelevant.

[Soapsuds]

I agree with you.

[JimTolkien]

ITA with this but unfortunately CBS is not as big as the companies that owns ABC or about to finalize owning NBC and they are going to do what they have to do to survive especially as daytime audience can be so wishy-washy LOL. CBS wants to capture and increase the 18-49 demo because that is what the advertisers want from them but I don't think they have the confidence that current soap writers can give them what they need.

[Soapsuds]

They won't get from The Talk or LMAD.

[Saving ATWT]

The View was semi-fresh for it's time. I think CBS took this idea but wanted to 'trim the fat,' make the show uber-demos focused and say we're the only show on daytime TV made for the mommy demo and, thus, the very best place to sell diapers and Pop Tarts. I read that companies prefer soaps to talk shows for adverts and maybe this laser-like focus was a means to get around all that. I find it ironic that the majority of viewers are older and that it has the grandmas talking

[Saving ATWT]

CBS is only worth 17 billion and Mooves has to do everything right in order to keep stock price up. There was an article in the NY Times about how he still micro-manages the network line up. Redstone and the new Viacom left him little to work with and the article talked about CBS wanting to own all of it's shows. This alows the network to distribute content to cable and internationally. Y&R could hire the next Irma Phillips and CBS could not care. This isn't so much about confidence in writers but instead the network's need to control all content. If The Talk becomes a hit, CBS will sell it and make a lot of cash. As an example, Medium has weak prime time ratings but makes CBS loads of money through third party sales to Lifetime. I hate Mooves for Killing ATWT but he's a great CEO.

[dowwwe]

With that 2,530,000 million viewers DAYS got, it looks like they might just hit the 2.0 in HH

[bellcurve]

EXACTLY!

LOL. Would she be one of the quacking ducks or that annoying dog that comes out of the bushes when you miss your shot?

They can always replace The Talk panel with those they have more chemistry with. Holly adds nothing and Leah is uberannoying. And Marissa is the Carnie Wilson of The Talk...always out of the main shots.

If Brad Bell has any remote interest in staying with CBS/Daytime TV, he'll abandon his family's company and start up his own hourlong soap property with his own production company and have CBS back it/finance it with their money, but still have some sort of stake or controlling interest in the stories(i.e. Jim Reilly/Passions). All out betray his father/family's creation and products by pitching his own show that would be co-owned by CBS and tape in what would be Y&R's studio. Essentially, replace a Bell show with another Bell show, but one that is co-owned by CBS and not SONY and owned outright by Brad Bell and not by his family. Strike up some sort of primetime option with Moonves if the show does marginally well too. It would send shockwaves and ripples through the industry...Brad Bell turning his back on his family's show and betraying them to join CBS in canceling Y&R for his own show.

B&B and Y&R won't stay on the air as non-CBS owned entities. They're not cheap to produce either. If The Talk turns some marginal profit, Y&R and B&B will likely be ditched or slashed to the point where they are not feasible to produce on CBS. Either have it be a 50/50 split or a 49/51 split with CBS having the more profitable interest. Set the show in California so it will sell internationally.

[bellcurve]

But ATWT would STILL be canceled. Right?

[Angela]

1.(1) Y&R: Monday: 3.6/5,047,000 (+403,000)

2.(2) B&B: Monday: 2.4/3,380,000 (+380,000)

3.() AMC: Monday: 1.9/2,559,000 (+163,000)

4.() OLTL: Monday: 1.9/2,544,000 (-2,000)

5.() GH: Monday: 1.9/2,540,000 (+23,000)

6.() DAYS: Monday: 1.9/2,536,000 (+56,000)

1.(1) Y&R: Tuesday: 3.5/4,992,000 (-55,000)

2.(2) B&B: Tuesday: 2.3/3,211,000 (-169,000)

3.(6) DAYS: Tuesday: 1.9/2,531,000 (-5,000)

4.(4) OLTL: Tuesday: 1.7/2,284,000 (-260,000)

5.(3) AMC: Tuesday: 1.7/2,269,000 (-290,000)

6.(5) GH: Tuesday: 1.6/2,200,000 (-340,000)

1.(1) Y&R: Wednesday: 3.7/5,018,000 (+26,000)

2.(2) B&B: Wednesday: 2.3/3,145,000 (-66,000)

3.(3) DAYS: Wednesday: 1.8/2,606,000 (+75,000)

4.(6) GH: Wednesday: 1.8/2,439,000 (+239,000)

5.(5) AMC: Wednesday: 1.7/2,277,000 (+8,000)

6.(4) OLTL: Wednesday: 1.6/2,220,000 (-64,000)

1.(1) Y&R: Thursday: 3.3/4,671,000 (-347,000)

2.(2) B&B: Thursday: 2.2/3,023,000 (-122,000)

3.(3) DAYS: Thursday: 1.8/2,544,000 (-62,000)

4.(4) GH: Thursday: 1.8/2,503,000 (+64,000)

5.(6) OLTL: Thursday: 1.8/2,483,000 (+263,000)

6.(5) AMC: Thursday: 1.8/2,372,000 (+95,000)

1.(1) Y&R: Friday: 3.2/4,581,000 (-90,000)

2.(2) B&B: Friday: 2.2/3,175,000 (+152,000)

3.(3) DAYS: Friday: 1.8/2,441,000 (-103,000)

4.(5) OLTL: Friday: 1.6/2,237,000 (-246,000)

5.(4) GH: Friday: 1.7/2,220,000 (-283,000)

6.(6) AMC: Friday: 1.6/2,068,000 (-304,000)

[Kryptonite]

The Talk

HH: 1.6

W18-49: 0.8

Monday: 1.7/2,228,000

Tuesday: 1.6/2,218,000

Wednesday: 1.7/2,161,000

Thursday: 1.5/2,021,000

Friday: 1.5/2,085,000

OLTL

HH: 1.7

W18-49: 0.9

Monday: 1.9/2,544,000

Tuesday: 1.7/2,284,000

Wednesday: 1.6/2,220,000

Thursday: 1.8/2,483,000

Friday: 1.6/2,237,000

DAYS (WINNER)

HH: 1.9

W18-49: 1.0

Monday: 1.9/2,536,000

Tuesday: 1.9/2,531,000

Wednesday: 1.8/2,606,000

Thursday: 1.8/2,544,000

Friday: 1.8/2,441,000

Based on the ratings from this site DAYS won the week for that timeslot battle. DAYS had its strongest week in a while so that was a major surprise to me for this week. OLTL probably should've had those ratings instead. DAYS has been getting better lately and some people have smartly predicted it would get better quality wise during the fall, it just seems like they don't write aggressively for the summer anymore.

With that being said I'm really enjoying OLTL right now as I've been on the edge of my seat with that show. I can definitely see a better week coming for it this week. It still needs to catch on as I see with new viewers.

I don't even remember GL getting ratings as low as The Talk did, after seeing these ratings I now take for granted looking at ATWT ratings like they were bad. I guess its more about the money their saving for CBS.

[bellcurve]

You can't put DAYS in the OLTL/TALK fight because DAYS may air opposite them in some markets, but in most, DAYS airs opposite All My Kids/B&B. That is not a fair assessment.

If those numbers are right, you're are making it out like OLTL won by a landslide. You are absolutely right...those numbers are nothing to brag about or spin for The Talk, but again, what the hell does that say about OLTL?! It's more expensive to produce than The Talk and gets almost the same numbers as it?

[DRW50]

I still wonder if CBS might eventually just show repeats of primetime shows in those daytime slots. I'd take Wayne Brady or Leah Remini (she's the duck AND the dog) over Two and a Half Creepos, so I hope that never happens.

I will always beat the drum for OLTL replacing their leading men if they want a sustained ratings build. I think a lot of viewers either love or loathe Rex/Todd/John, and they are specialized within those bases. A casual viewer might see these men who often look like they hate being onscreen and who are written as sociopathic saints with harems of dim bulbs, and scurry for the remote.