February 8-12, 2010

[bellcurve]

It wasn't a daytime soap. The plan was to strip the series five nights week in late night.

I thought Y&R, generally, didn't do so well in the stronger eastern markets.

[Saving ATWT]

When you look at the 5 year ratings breakdown posted below you will see that both B&B and World Turns took huge hits while Y&R lost 63,000--a far smaller amount of viewers. The 18-49 demo data is just as bad with B&B and World in 6th and 7th place respectivly. B&B and World share the same viewers and are trending the same way. What this demonstrates is that many viewers have begun defecting from CBS at 1:30 in the east with about another 175,000 tuning out at 2pm. If this trend continues, B&B will continue loosing viewers and be in a World Turns situation with two years. It may loose even more watchers now that 2.5 million of CBS fans will not be watching CBS for a 1.5 hour block of programming after World goes off air in September. Data shows that most viewers stick to one network and are not prone to flip around to a rival soap. Also, remember that GL aired in the morning in many markets.

Last 5 years

Total Viewers

1. Y&R 5,240,000 (-28,000/+182,000) (-63,000)

2. DAYS 3,325,000 (+202,000/+480,000)(-87,000)

3. B&B 3,267,000 (-121,000/-265,000) (-826,000)4. AMC 2,971,000 (+251,000/+470,000) (-987,000)

5. GH 2886,000 (-165,000/+144,000) (-1,043,000)

6. OLTL 2,692,000 (+224,000/+267,000) (-1,042,000)

7. ATWT 2,428,000 (-56,000/-270,000) (-953,000)

Women 18-49 Viewers

1. Y&R 1,240,000 (+27,000/+142,000) (-137,000)

2. GH 976,000 (-89,000/+25,000) (-550,000)

3. DAYS 853,000 (-20,000/-34,000) (-483,000)

4. AMC 802,000 (+68,000/+59,000) (-700,000)

5. OLTL 783,000 (+91,000/+16,000) (-637,000)

6. B&B 731,000 (-40,000/-9,000) (-409,000)7. ATWT 586,000 (-41,000/-95,000) (-357,000)

[EricMontreal22]

Please please say that was a joke. (Besides DAYS seems happy with Higley...)

[EricMontreal22]

That's cuz it wasn't - it was to be a late night soap (11:35pm) by the OLTL glory team--Malone/Griffith/Gottlieb, with supernatural voodoo elements and it sounded incredible. A pilot was filmed and got great press--Fox decided not to air it only a few months before it was set to debut.

[EricMontreal22]

The thing is, I don't think foreign sales do play a part in if they'll keep a show here--didn't Bradley Bell say as much re B&B?

Loving and Santa barbara were massive overseas--SB especially. My South African friend talks about how Loving storylines would be mentioned on the news, it aire din early primetime, everyone knew who Ava and Trisha was, etc.

I dunno, woul people watch Y&R if it aired against their fave primetime shows?

[beebs]

This is fairly true. I mean, the fact that AW's ratings were far higher in Canada never helped THEM, let's be honest. P&G made the money off AW, not NBC, though I have to wonder what NBC were thinking cancelling SB when its ratings in its last year were .1 higher than AW and had remained steady from the previous season, PLUS factoring in that SB was NBC-owned (am i wrong?) and was doing AMAZING numbers overseas (and THAT money WOULD go to NBC, provided the production company was owned by the network), same with SuBe. It all seemed rather silly to me to cancel shows outright when their overseas popularity more than justified the cost of production to me.

As for Y&R in prime-time, if they can afford to restore production values slightly, I can see viewers slowly defecting from the other prime-time offerings. There's enough investment by enough people, plus add in the viewers who still tape the show or keep up with it via the internet because they aren't home in time, and you've got you 5 million+ per night.

[Eric83]

Well if GL were on today it probably would have lost just as much as B&B and ATWT, if not even MORE. I don't think Brad Bell's horrible, repetitive writing killed ATWT. That is fully on Goutman, Passanante(sp?), and P&G.

[Sylph]

I loved that spin. It's completely hilarious.

[AS THE WORLD TURNS]

No wonder ATWT was canceled B&B has been it's lead in for 23 years. If ATWT was still at 1:30pm it might still be here and might have a better head writer and producer. P&G should of sold it to CBS, it and Guiding Light would of prolly still be here a couple more years ATWT alittle longer. I could be wrong, but it should be true.

[Mr. Vixen]

Yes, it was, because looking back now Higley was a MESS on OLTL...I was just looking at those numbers someone posted.