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AMC vs. OLTL


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Yes we do. You don't have to but it's a reality.In the end it's going to be OLTL vs AMC. it's that way now

But as a buisness decision, why would Frons choose AMC over OLTL when OLTL is resurging right now, on a creative high and usually beats AMC in the ratings and OLTL consistently comes in under budget

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The business facts are: AMC is a more recognizable brand. If you ask the average person on the street to name a soap, lots more mention AMC than OLTL. Then there is the Susan Lucci/Erica Kane factor. AMC, whether or not people think it deserves it, is more of a legacy show than OLTL.

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How many of those people who recognize AMC or Susan Lucci watch the show, or will plan to do so?

A few years ago, someone asked me how Nurse Jessie and Steve Hardy were doing at General Hospital. They knew of GH, but they weren't exactly in tune with what GH has become.

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This isn't the 1970s and 80s anymore. A "more recognizable brand" means very little as far as soaps go. In the last 10 years it's become PAINFULLY evident that in the genre of soaps, being a "recognizable brand" has little to no effect on viewers tuning in or sponsors shelling out higher dollars. Joe Average may have heard of Erica Cane over Victoria Lord, but is he watching AMC? The OC was a more recognizable brand than One Tree Hill, but it wound up cancelled while the latter still lives on.

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How? People keep screaming this with such certainty without EVER saying exactly how relocating to Los Angeles is going to make it worse. I'm sure you've probably "read" it somewhere, but still! I wish people would be a little more specific as to how moving to a studio facility that's not only offering them High Definition, but two soundstages and the ability to use up LESS of the already limited budget is going to make the show worse.

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