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August 17-21, 2009


Toups

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Numbers are based on Live+Same Day ratings

Ratings for the week August 17-21, 2009

(Compared to Last Week/Compared to Last Year)

Total Viewers

1. Y&R 4,814,000 (-70,000/-293,000)

2. B&B 3,462,000 (+18,000/-60,000)

3. DAYS 2,555,000 (-14,000/-354,000)

4. GH 2,492,000 (-32,000/-216,000)

5. OLTL 2,327,000 (-52,000/-86,000)

6. ATWT 2,323,000 (+24,000/-131,000)

7. AMC 2,283,000 (-36,000/+16,000)

8. GL 2,052,000 (+122,000/-22,000)

HH

1. Y&R 3.4/11 (-.1/-.2) <---- ties low rating (Last time: August 3-7, 2009)

2. B&B 2.4/8 (-.1/-.1)

3. DAYS 1.9/6 (same/-.3)

3. GH 1.9/6 (same/-.2)

5. OLTL 1.8/6 (same/-.1) <---- ties low rating (Last time: August 10-14, 2009)

6. AMC 1.7/6 (-.1/-.1) <------ ties low rating (Last time: July 6-10, 2009)

6. ATWT 1.7/5 (same/-.1)

8. GL 1.5/5 (+.1/same)

Women 18-49 Viewers

1. Y&R 1,041,000 (-13,000/-99,000)

2. GH 816,000 (+40,000/-83,000)

3. DAYS 772,000 (+32,000/-15,000)

4. OLTL 712,000 (+27,000/-29,000)

5. B&B 692,000 (-75,000/-82,000)

6. AMC 639,000 (-17,000/-28,000)

7. ATWT 498,000 (-62,000/-121,000)

8. GL 449,000 (+1,000/-113,000)

Women 18-49 Rating

1. Y&R 1.6/11 (same/-.1)

2. DAYS 1.2/8 (+.1/same)

2. GH 1.2/8 (same/-.2)

4. OLTL 1.1/7 (+.1/same)

5. B&B 1.0/7 (-.2/-.2) <------ ties low rating (Last time: July 13-17, 2009)

5. AMC 1.0/6 (same/same)

7. ATWT 0.8/5 (same/-.1)

8. GL 0.7/4 (same/-.2)

Girls 12-17 Viewers

1. GH 61,000 (+3,000/+20,000)

2. DAYS 47,000 (same/-26,000)

3. OLTL 37,000 (-10,000/-31,000)

4. Y&R 35,000 (+2,000/-1,000)

5. B&B 31,000 (+7,000/-7,000)

6. AMC 21,000 (same/-18,000)

7. ATWT 18,000 (+5,000/-19,000)

8. GL 4,000 (-5,000/-24,000)

Women 18-34 Rating

1. Y&R 0.9/6 (-.2/-.1)

2. DAYS 0.8/5 (same/-.1)

2. GH 0.8/5 (same/-.1)

2. OLTL 0.8/5 (same/+.1)

5. AMC 0.7/5 (-.1/+.2)

6. B&B 0.6/4 (-.1/-.1)

7. ATWT 0.4/3 (-.2/-.1)

7. GL 0.4/3 (same/+.1)

Men 18+ Viewers

1. Y&R 1,067,000 (-18,000/-214,000)

2. B&B 716,000 (+63,000/-110,000)

3. DAYS 471,000 (-14,000/-351,000)

4. AMC 466,000 (+15,000/+13,000)

5. ATWT 438,000 (+70,000/-97,000)

6. GH 426,000 (+7,000/-75,000)

7. GL 422,000 (+82,000/-20,000)

8. OLTL 398,000 (-12,000/-35,000)

-------------------------------------

Day-To-Day Ratings - HH/Total Viewers

AMC

Monday: 1.7/2,252,000

Tuesday: 1.8/2,409,000

Wednesday: 1.8/2,350,000

Thursday: 1.8/2,292,000

Friday: 1.6/2,110,000

ATWT

Monday: 1.8/2,300,000

Tuesday: 1.6/2,281,000

Wednesday: 1.7/2,349,000

Thursday: 1.6/2,334,000

Friday: 1.6/2,349,000

B&B

Monday: 2.6/3,663,000

Tuesday: 2.3/3,286,000

Wednesday: 2.5/3,440,000

Thursday: 2.5/3,508,000

Friday: 2.3/3,415,000

DAYS

Monday: 1.9/2,616,000

Tuesday: 1.8/2,467,000

Wednesday: 1.9/2,643,000

Thursday: 1,9/2,662,000

Friday: 1.8/2,387,000

GH

Monday: 2.0/2,611,000

Tuesday: 1.8/2,347,000

Wednesday: 1.8/2,537,000

Thursday: 1.8/2,363,000

Friday: 1.9/2,604,000

GL

Monday: 1.5/2,056,000

Tuesday: 1.5/2,157,000

Wednesday: 1.5/2,050,000

Thursday: 1.4/2,000,000

Friday: 1.4/1,998,000

OLTL

Monday: 1.9/2,415,000

Tuesday: 1.7/2,306,000

Wednesday: 1.8/2,453,000

Thursday: 1.7/2,208,000

Friday: 1.7/2,254,000

Y&R

Monday: 3.7/5,136,000

Tuesday: 3.5/4,800,000

Wednesday: 3.5/4,924,000

Thursday: 3.4/4,759,000

Friday: 3.2/4,449,000

----------------------

For the SEASON September 22, 2008 through August 23, 2009

HH

1. Y&R 3.7

2. B&B 2.6

3. DAYS 2.2

4. GH 2.1

5. AMC 2.0

5. OLTL 2.0

7. ATWT 1.9

8. GL 1.6

Women 18-49 Rating

1. Y&R 1.8

2. GH 1.5

3. DAYS 1.4

4. B&B 1.2

4. AMC 1.2

4. OLTL 1.2

7. ATWT 1.0

8. GL 0.8

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Well, Y&R deserves being in the 3.4 territory, that's all I can say. And if spoilers are true, the show is heading down the same path content wise for the upcoming fall. I expect Y&R's ratings to get worse over the next few months. Remember when the show was closer to a 4.0 early in the year?

These ratings overall suck though...

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True the ratings aren't that great, but Y&R's viewership still has the potential to reach over 5 million viewers. And they're still getting over 1 million viewers in 18-49 and they're not in danger of losing that demo rating or viewers.

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I think they're too ahead of the other soaps to lose it outright, but there is an erosion in the ratings. Y&R is headed back to the territory MAB's initial first few months sank it to in the ratings.

The Scobby storyine was front and center last week, while content doesn't always translate into ratings, I think many are just fed up with the overall crappy state Y&R's in right now. It looks like that could possibly be a factor in the show going from being close to a 4.0 earlier in the year to where it is now.

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AMC is tying with ATWT, and these are the ratings that will probably get ATWT cancelled. All that's left is for Pratt to just throw the dirt on the coffin.

The move to LA is gonna buy them some time and nothing more. I'd be surprised if the show lasts a year after the move

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