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SOAPnet, Sony Extend Days of Our Lives Deal


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Well, now that the show is gaining in demos, households, and viewers, it would be foolish of NBC to get rid of it. Also, it looks like for the first time in a long time, the show's budget is under control and Tomlin has some clear vision for where he wants to take this show. Who knows how long it will all last though.

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They don't make that much money off of Soapnet. From what I hear, DOOL is barely breaking even at this point, even with the Soapnet revenue. So I don't think Soapnet means anything in terms of any show's renewal - just a way to get extra, no matter how small it is.

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The most interesting part of the deal for me is that streaming part. Right now, DOOL, AMC, and OLTL are the only shows NOT legally streamed.

It would be interesting for Soapnet to strengthen the online presence, and "exclusives" like the above-referenced soaps (and maybe taking GH from ABC) could help build that online brand.

It would also let the cable network get OUT of the daytime soap business, which is obviously where they want to head.

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