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February 9-13, 2009


Toups

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Numbers are based on Live+Same Day ratings

Ratings for the week February 9-13, 2009

(Compared to Last Week/Compared to Last Year)

Total Viewers

1. Y&R 5,058,000 (-297,000/-784,000)

2. B&B 3,532,000 (-156,000/-474,000)

3. DAYS 2,845,000 (-132,000/-118,000)

4. GH 2,742,000 (-111,000/-140,000)

5. ATWT 2,698,000 (-181,000/-508,000)

6. AMC 2,501,000 (-72,000/-195,000)

7. OLTL 2,425,000 (-51,000/-193,000)

8. GL 2,208,000 (-94,000/-549,000)

HH

1. Y&R 3.7/13 (-.2/-.5)

2. B&B 2.6/9 (-.1/-.3)

3. GH 2.1/7 (same/-.2)

4. DAYS 2.0/7 (-.1/-.2)

4. ATWT 2.0/7 (-.1/-.3)

6. AMC 1.9/6 (-.1/-.2)

6. OLTL 1.9/6 (same/-.2) <---------- ties low rating

8. GL 1.7/5 (same/-.3)

Women 18-49 Viewers

1. Y&R 1,098,000 (-98,000/-158,000)

2. GH 951,000 (-77,000/-12,000)

3. DAYS 887,000 (-40,000/-97,000)

4. OLTL 767,000 (-12,000/-208,000)

5. AMC 743,000 (-45,000/-250,000)

6. B&B 740,000 (-87,000/-144,000)

7. ATWT 681,000 (-73,000/-157,000)

8. GL 595,000 (-25,000/-239,000)

Women 18-49 Rating

1. Y&R 1.7/11 (-.1/-.2)

2. GH 1.4/9 (-.2/-.1)

3. DAYS 1.3/8 (-.1/-.2)

4. OLTL 1.2/7 (same/-.3)

5. B&B 1.1/7 (-.1/-.2)

5. AMC 1.1/7 (-.1/-.4)

7. ATWT 1.0/7 (-.1/-.3)

8. GL 0.9/6 (same/-.4)

Girls 12-17 Viewers

1. GH 57,000 (+7,000/+16,000)

2. OLTL 38,000 (+3,000/+18,000)

3. DAYS 37,000 (-7,000/-9,000)

4. AMC 31,000 (+3,000/+15,000)

5. Y&R 24,000 (-5,000/-39,000)

6. ATWT 14,000 (-13,000/-17,000)

7. B&B 8,000 (-10,000/-21,000)

8. GL 5,000 (-14,000/-41,000)

Women 18-34 Rating

1. Y&R 1.1/8 (-.1/same)

2. GH 1.0/7 (-.2/same)

2. DAYS 1.0/6 (same/-.1)

4. AMC 0.8/5 (-.1/-.2)

4. OLTL 0.8/5 (same/-.1)

4. B&B 0.8/5 (same/+.1)

7. ATWT 0.7/4 (same/same)

8. GL 0.5/3 (same/-.1)

Men 18+ Viewers

1. Y&R 1,265,000 (-91,000/-181,000)

2. B&B 823,000 (-69,000/-122,000)

3. ATWT 626,000 (+7,000/-73,000)

4. DAYS 596,000 (-65,000/-60,000)

5. AMC 501,000 (-8,000/-39,000)

6. GL 479,000 (-45,000/-119,000)

7. GH 435,000 (-26,000/-127,000)

8. OLTL 415,000 (-4,000/-110,000)

-------------------------------------

Day-To-Day Ratings - HH/Total Viewers

AMC

Monday: 2.0/2,738,000

Tuesday: 1.9/2,505,000

Wednesday: 1.9/2,479,000

Thursday: 1.8/2,375,000

Friday: 1.8/2,406,000

ATWT

Monday: 2.1/2,680,000

Tuesday: 2.0/2,769,000

Wednesday: 2.0/2,704,000

Thursday: 2.0/2,671,000

Friday: 1.9/2,669,000

B&B

Monday: 2.7/3,504,000

Tuesday: 2.7/3,667,000

Wednesday: 2.6/3,628,000

Thursday: 2.6/3,426,000

Friday: 2.5/3,437,000

DAYS

Monday: 2.2/3,141,000

Tuesday: 1.9/2,554,000

Wednesday: 2.0/2,723,000

Thursday: 2.0/2,958,000

Friday: 2.0/2,848,000

GH

Monday: 2.1/2,702,000

Tuesday: 2.1/2,796,000

Wednesday: 2.2/2,753,000

Thursday: 2.1/2,680,000

Friday: 2.1/2,776,000

GL

Monday: 1.6/2,102,000

Tuesday: 1.8/2,438,000

Wednesday: 1.7/2,252,000

Thursday: 1.7/2,110,000

Friday: 1.6/2,137,000

OLTL

Monday: 1.9/2,461,000

Tuesday: 1.9/2,396,000

Wednesday: 1.9/2,474,000

Thursday: 1.9/2,370,000

Friday: 1.9/2,423,000

Y&R

Monday: 3.8/5,063,000

Tuesday: 3.8/5,169,000

Wednesday: 3.7/5,269,000

Thursday: 3.5/4,696,000

Friday: 3.6/5,095,000

----------------------

For the SEASON September 22, 2008 through February 15, 2009

HH

1. Y&R 3.8

2. B&B 2.7

3. GH 2.3

4. DAYS 2.1

5. ATWT 2.0

5. OLTL 2.0

5. AMC 2.0

8. GL 1.6

Women 18-49 Rating

1. Y&R 1.8

2. GH 1.6

3. DAYS 1.5

4. B&B 1.3

4. AMC 1.3

4. OLTL 1.3

7. ATWT 1.1

8. GL 0.9

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All 8 soaps are getting real hot right now and its going to get even hotter once March sweeps begin on Thursday March 5, 2009.

Like I said many times before in the past few weeks, the amazing story for the soaps in 2009 could be the turn around of GL like DAYS was in 2008. OLTL has turned it around in 2008 also but it didn't consistently build off the 2.3s and 2.4s it got during the year which is the main problem for that show. I haven't heard this much positive enjoyment from the GL fans since like 2005. Besides the format their doing the right things over there and might've just saved themselves another five years on the air. The momentum of the growing backbone favorites of the show Olivia and Natalia along with the additions of Edmund and Phillip might possibly finally get this show out of eighth place for the first time since Passions left the air in September '07.

All in all I expect GL to leave the sub 1.6 levels for a while until things cool off again. My guess is either a 1.7 or 1.8 for the week and reaching 1.9 for one of the days in the next two weeks. Keep a close eye on the period between Friday and Tuesday of this week when the ratings for next week come out as they had a major situation occurring.

Since 2007 the ABC Soaps have not had happy times like CBS and NBC have been having recently. Its time for the ABC Soaps to start either making some major changes or ratings need to start going up. All three of the soaps are pulling stunts during the last week and so far the soap fans are smart b/c they have not returned at all especially GH which hasn't gotten over 2.4 at all yet. AMC had a big week with the buzz covering Bianca and Reese's wedding so they should see an uptick. The ABC Soap that does not deserve the ratings its getting is OLTL. OLTL should be the highest rated soap on that block but the other shows are not helping it out.

NBC has been getting red hot with DAYS and that show has built a new audience over the last 4 months getting a huge turn around so hopefully they stay steady as NBC made the right move by not pulling the switch on that long running soap.

Y&R is just a blast right now and its amazing how this show has turned around things and helping the show behind them get upticks. Y&R should be able to see a few 4.0+ days maybe like 2-3 days overall.

B&B has just been way too good as I would've never thought Rick of all people would keep me glued to this show like this. Very emotional times on B&B as of late as they prove that their the classic writing soap that exceeds over all. ATWT has become more watchable and its numbers have improved as of late so here's hoping no more sub 2.0s for a while.

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What is a soap fan to do?? I have been a ATWT fan for most of my life and I find myself almost hoping that ATWT tanks in the ratings in order to bring around a change in the writing (which can be so incredibly unrealistic and predictable at the same time) and to change their trend in story telling (where no storyline takes more than 3 episodes from beginning to end). Does this make me a bad fan??? :angry:

ATWT has always been blessed by incredible actors, but it used to be a soap that would draw out storylines over months and you knew the characters inside and out. Now when I tune in I never know if Paul is going to be 'crazy Paul' or 'rational Paul' or 'enraged Paul' or 'seeing visions Paul' or 'seeing his dead father Paul'. Alison can't be in a relationship because.......could someone explain this to me???The Luke and Noah story is so poorly written I don't even pay attention to it any more. They have broken up and gotten back together like 15 times in the past year - a little overkill. They have a habit of forgetting people have life threatening illnesses too - Lucinda and Barbara?? The forth different Craig in how many 3-4 years - nice casting going on. How about the habit of bringing back fan favorites (i.e. Craig (Scott B.), Rosanna, James) only to axe them for no apparent reason a couple months later. Scott B. mentioned in an interview he did a few months after they let him go that he didn't even understand the storyline his character was given (well he wasn't alone) and he was shocked at the amount of dead baby storylines the show has had recently. The three recasts in the period of 3 days was also a casting achievement fans love to endure. It would be nice to move people out of the hotel (why do half the people on the show live in a hotel) - I think you have gotten your mileage out of that set.

In spite of this I still watch :-)

Sorry guys, just had to get this off of my chest. Here's for hoping for better days ahead!

BTW - Well done DAYS, Y&R and GL - got some great stuff going on in all of those soaps.

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I try to watch at least a little of all the soaps. Of all the soaps on the air right now, only GL is keeping my attention. The ABC soaps are as boring as watching paint dry. Days is a little better, even though I've seen enough baby swapping/kidnapping stories for a life time.

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