September 22-26, 2008

[Soapsuds]

Gracias Boss!!

[RoseVioletDaisy]

It seems like the ratings are starting to count more holidays than the post office. If an ex-president farted on this day in history, it's a holiday. No ratings. No mail.

[Steven]

I think the rating will be up on Fridays now.Caz i think is been about 1/half month the rating always came out on Fridays

[stratusfying]

October 3, 2008

Fringe Ratings Report: ABC Daytime Programming

Week of September 22, 2008

ABC Delivers its Fourth Straight Victory as Daytime’s No. 1 Network

in Women 18-49, Topping CBS by 8% and NBC by 18%

“The View” and “General Hospital” Position as Daytime’s Top 2 Programs

in Women 18-34, with ABC Home to 3 of the Top 5 Overall

The Week’s No. 1 Daytime Program, “The View”

Hits a 7-Month High in Women 18-34

For the Fourth Week Running, “The View” and “General Hospital” Place

Among Daytime’s Top 5 Programs in Total Viewers, with Both Top 3 Players

for the Second Straight Week in Women 18-34 and Women 18-49

In Women 18-49, ABC Owns 3 of Daytime’s Top 5 Programs with

“General Hospital,” “The View” and “One Life to Live”

With its Streak as a Top 5 Player in Daytime Extending to 24 Weeks,

“One Life to Live” Surpasses CBS’ “As the World Turns” in the 2 O’clock

Hour by 45% in Women 18-34 and by 12% in Women 18-49

In the 3 O’Clock Hour, “General Hospital” More Than Doubles CBS’

“Guiding Light” in Women 18-34, With the Margin of Victory

66% in Women 18-49 and 31% in Total Viewers

ABC Daytime – Current Week

• For the fourth consecutive week, ABC ranked as Daytime’s No. 1 network in Women 18-49 (1.3 rating/830,000), this week topping CBS by 8% (1.2 rating/769,000) and NBC by 18% (1.1 rating/750,000).

• ABC was home to Daytime’s Top 2 programs in Women 18-34 with “The View” (343,000/1.0 rating) and “General Hospital” (342,000/1.0 rating). “One Life to Live” (No. 5 - 267,000/0.8 rating) rounded out the Top 5, giving ABC 3 of the week’s Top 5 programs in Daytime.

• The week’s No. 1 program in Daytime, “The View” hit a 7-Month high in Women 18-34 (343,000 - - since week of 2/18/08).

 

• In Women 18-49, ABC owned 3 of Daytime’s Top 5 programs with “General Hospital” (No. 2 – 947,000/1.4 rating), “The View” (No. 3T – 844,000/1.3 rating) and “One Life to Live” (No. 5 – 792,000/1.2 rating).

• For the fourth week running, “The View” (No. 3 – 3.86 million) and “General Hospital” (No. 5 – 2.78 million) placed among Daytime’s Top 5 programs in Total Viewers. In Key Women, both shows tied for No. 1 in Women 18-34 and ranked among the Top 3 in Women 18-49.

• Extending its streak as a Top 5 player in Daytime to 24 straight weeks, “One Life to Live” surpassed CBS’ “As the World Turns” in the 2 o’clock hour by 45% in Women 18-34 (267,000 vs. 184,000) and by 12% in Women 18-49 (792,000 vs. 707,000).

• At 3 o’clock, “General Hospital” more than doubled CBS’ “Guiding Light” in Women 18-34 (153%; 342,000 vs. 135,000), and towered over the time period competitor by 66% in Women 18-49 (947,000 vs. 569,000) and by 31% in Total Viewers (2.78 million vs. 2.13 million).

Following are the Daytime Lineup averages, plus Top 5 Programs Ranks – Week of September 22, 2008:

Daytime Rank: Total Viewers Women 18-49 (Rtg/000s)

No. 1 CBS 3.55 million No. 1 ABC 1.3/830,000

No. 2 ABC 2.87 million No. 2 CBS 1.2/769,000

No. 3 NBC 2.57 million No. 3 NBC 1.1/750,000

Top 5 Daytime Programs in Women 18-49 (rank based on rating):

Program Net Rtg/000s

The Young & the Restless CBS 1.8/1.17 million

General Hospital ABC 1.4/947,000

The View ABC 1.3/844,000

Bold and the Beautiful CBS 1.3/836,000

One Life to Live CBS 1.2/792,000

Source: NTI, Live + Same Day Current Week: 9/22-9/28/08. All ranks are based on rating unless otherwise noted; program percent changes based on 000s.)

[Reddi]

While I agree there is still way too much Ryangst, and too much focus on the "sextet" (I might say "quintet" because Annie is interesting and often out of the former orbit of six), there have been some great changes on AMC. Just about everything else is improved, and some improved drastically.

I wish they'd cut the sextet time, and shuffle them to other parts of the canvas (at least). But the show is definately on the upswing and the only thing holding it back is the ''same ol' same ol' " with Ryan and his worshippers.

-edit-

just saw the post immediately above me... looks like AMC did not do well. I hope the word gets out about how much the show has improved... but maybe folks tuned in, saw the same six in the same story, and tuned back out. That would be a shame, since so much else is stronger.

[Darcy]

YIKES! Even with all ABC's efforts in their ratings spin report, they couldn't find ANYTHING to spin on AMC?

[Jess]

Looking only at this week's fringe report as compared to last week's ABC could be in for a rough week. Both OLTL and GH dropped .1 in the demo.

[KevC1980]

ABC is lucky they stuck with The View, thats turned out to be their biggest hit in daytime..

[NYC123]

I am really sad that AMC went down. ABC has been rocking with their soaps. AMC/OLTL/GH has improved ALOT and I expected at least one to have a good week.

[Sylph]

I wonder when will people get tired of making the same, same comments in this thread. Same things every weak.

And I wonder when will they realise that a good weak doesn't necessarily mean a bump in the ratings.

[emilyq]

As mad as I am at ABC Daytime, this really makes me sad. And you know ABC promo'd the heck out of Genie Francis's return and no bump in ratings, they ran those Something promos and ads and no bump yet, they are running promos on cable stations like Lifetime and nothing yet.

Maybe they need to run promos on ABC primetime. I'm sad especially for AMC because although I am not a Ryan and Greenlee fan, I feel the show is improving and trying. I guess quality really doesn't matter.

[marceline]

Y&R just keeps ping-ponging from week to week, doesn't it? Up, down, up, down...

ABC is reaping the rewards of years of mismanagement. A few weeks or months of promos can't change that.

[Rakesh]

Thanks Toups!

[KAnder5695]

I don't think it is a matter of where they are running their promos, but what their promos are. As for Genie Francis, I think if she was returning for Luke and Laura, people would have tuned in.

[Rakesh]

I hope the ratings for OLTL this week(That we saw on tv) goes down. Ron is doing a shitty job with the Rex/Gigi/Millionaire rip off stuff.