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July 21-25, 2008

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Soapsuds Grand Master

Soapsuds

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Anniversary shows rarely do well in the ratings. I am not surprised OLTL didnt go up. I saw the week and not too impressed by it. But thats just my opinion.

I agree. And their special two week show sounds bad to me. Although some are liking the idea.

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skiman12082004 Collaborator

skiman12082004

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I think that it is very positive that AMC, ATWT and OLTL all rose to an 8 share. I haven't seen that happen in forever for two shows (AMC/ATWT) to jump 2 share points in a week. I am also happy for B&B even though the jury is still out on what I actually think about the show right now.

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Soapsuds Grand Master

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Here is the ABC press release

July 24, 2008

Fringe Ratings Report: ABC Daytime Programming

Week of July 21, 2008

Easily Daytime's No. 1 Network in Women 18-34 and Women 18-49, ABC Overshadows NBC and CBS by Solid Margins and Ranks All Programs Among the Top 5 in Both Key Targets

ABC is Daytime's No. 1 Network for the 11th Consecutive Week in Women 18-49, and Scores Top Rank for the Fifth Time in Six Weeks in Women 18-34

ABC Positions All Four Programs Among Daytime's Top 5 for the Third Straight Week in Women 18-49, and for the Second Week Running in Women 18-34, Marking the 16th Consecutive Week the Net is Home to at Least 3 Among the Top 5

Hitting a Four-Month High in Women 18-34 and Six-Week High in Women 18-49, "All My Children" Holds Top 5 Ranks, Overpowering NBC's "Days of Our Lives" at 1 O'clock by 7% and by 18%, Respectively

Placing Among Daytime's Elite 5 for 15 Straight Weeks, "One Life to Live" Tops CBS' "As the World Turns" Head to Head by 50% in Women 18-34 and 20% in Women 18-49

Daytime's No. 2 Show in Key Women, "General Hospital" Beats Time Period Rival CBS' "Guiding Light" by 87% in Women 18-34, by 39% in Women 18-49 and by 20% in Total ViewersABC Daytime

* ABC extended its streak as Daytime's No. 1 network in key Women 18-49 to 11 straight weeks (1.3 rating/858,000), topping No. 2 CBS by 8% (vs. 1.2 rating/793,000) and No. 3 NBC by 18% (vs. 1.0 rating/679,000).

* For the second consecutive week and the fifth time in six weeks, ABC stood as Daytime's No. 1 network in Women 18-34 (0.9 rating/309,000), beating No. 2 NBC by 13% (vs. 0.8 rating/254,000) and No. 3 CBS by 29% (0.7/226,000) for the week.

* In Women 18-34, with "General Hospital" (No. 2, 1.0 rating/348,000), "The View" (No. 3T, 0.9 rating/317,000), "One life to Live" (No. 3T, 0.9 rating/297,000) and "All My Children" (No. 5T - 0.8 rating/273,000), ABC positioned all programs among Daytime's Top 5 for the second week running, with this week the 16th in a row that ABC was home to at least 3 of the Top 5.

* In Women 18-49, for the third consecutive week ABC placed all programs among Daytime's Top 5 programs, marking the 16th week running the net has ranked at least 3 shows among the upper echelon: "General Hospital" (No. 2, 1.4 rating/923,000), "The View" (No. 3, 1.3 rating/884,000), "One Life to Live" (No. 4T - 1.2 rating/821,000) and "All My Children" (No. 4T, 1.2 rating/804,000).

* Hitting a four-month high in Women 18-34 (since week of 2/25/08) and a six-week high in Women 18-49 (since week of 6/2/08), "All My Children" increased its margin of victory over time period rival NBC's "Days of Our Lives" (1:00 - 2:00 p.m.) week to week, defeating the time period rival by 7% (273,000 vs. 254,000) and by 18% (804,000 vs. 679,000), respectively. In Total Viewers, "All My Children" outdrew "Days of Our Lives" by 6% in Total Viewers (2.67 million vs. 2.52 million).

* Ranking among Daytime's Top 5 programs for the 15th straight week in target young women, "One Life to Live" topped CBS' "As the World Turns" (2:00 - 3:00 p.m.) head to head by 50% in Women 18-34 (297,000 vs. 198,000), by 20% in Women 18-49 (821,000 vs. 687,000) and by 2% in Total Viewers (2.76 million vs. 2.71 million).

* "General Hospital" overshadowed CBS' "Guiding Light," surpassing the time period competitor (3:00 - 4:00 p.m.) by an impressive 87% in Women 18-34 (348,000 vs. 186,000), by 39% in Women 18-49 (923,000 vs. 662,000) and by 20% in Total Viewers (2.83 million vs. 2.35 million).

Following are the Daytime Lineup averages, plus Top 5 Programs Ranks - Week of July 21, 2008:

Daytime Rank: Total Viewers Women 18-49 (Rtg/000s)

No. 1 CBS 3.63 million No. 1 ABC 1.3/858,000

No. 2 ABC 2.95 million No. 2 CBS 1.2/793,000

No. 3 NBC 2.52 million No. 3 NBC 1.0/679,000

Top 5 Daytime Programs in Women 18-49 (rank based on rating)

Program Net Rtg/000s

The Young & the Restless CBS 1.8/1.16 million

General Hospital ABC 1.4/923,000

The View ABC 1.3/884,000

One Life to Live ABC 1.2/821,000

The Bold and the Beautiful CBS 1.2/815,000

All My Children ABC 1.2/804,000

Source: NTI, Live + Same Day (Current Week: 7/21-7/27/08. All ranks are based on rating unless otherwise noted All percent changes based on 000s.)

ABC Daytime Media Relations Contact:July 24, 2008

Fringe Ratings Report: ABC Daytime Programming

Week of July 21, 2008

Easily Daytime's No. 1 Network in Women 18-34 and Women 18-49, ABC Overshadows NBC and CBS by Solid Margins and Ranks All Programs Among the Top 5 in Both Key Targets

ABC is Daytime's No. 1 Network for the 11th Consecutive Week in Women 18-49, and Scores Top Rank for the Fifth Time in Six Weeks in Women 18-34

ABC Positions All Four Programs Among Daytime's Top 5 for the Third Straight Week in Women 18-49, and for the Second Week Running in Women 18-34, Marking the 16th Consecutive Week the Net is Home to at Least 3 Among the Top 5

Hitting a Four-Month High in Women 18-34 and Six-Week High in Women 18-49, "All My Children" Holds Top 5 Ranks, Overpowering NBC's "Days of Our Lives" at 1 O'clock by 7% and by 18%, Respectively

Placing Among Daytime's Elite 5 for 15 Straight Weeks, "One Life to Live" Tops CBS' "As the World Turns" Head to Head by 50% in Women 18-34 and 20% in Women 18-49

Daytime's No. 2 Show in Key Women, "General Hospital" Beats Time Period Rival CBS' "Guiding Light" by 87% in Women 18-34, by 39% in Women 18-49 and by 20% in Total ViewersABC Daytime

* ABC extended its streak as Daytime's No. 1 network in key Women 18-49 to 11 straight weeks (1.3 rating/858,000), topping No. 2 CBS by 8% (vs. 1.2 rating/793,000) and No. 3 NBC by 18% (vs. 1.0 rating/679,000).

* For the second consecutive week and the fifth time in six weeks, ABC stood as Daytime's No. 1 network in Women 18-34 (0.9 rating/309,000), beating No. 2 NBC by 13% (vs. 0.8 rating/254,000) and No. 3 CBS by 29% (0.7/226,000) for the week.

* In Women 18-34, with "General Hospital" (No. 2, 1.0 rating/348,000), "The View" (No. 3T, 0.9 rating/317,000), "One life to Live" (No. 3T, 0.9 rating/297,000) and "All My Children" (No. 5T - 0.8 rating/273,000), ABC positioned all programs among Daytime's Top 5 for the second week running, with this week the 16th in a row that ABC was home to at least 3 of the Top 5.

* In Women 18-49, for the third consecutive week ABC placed all programs among Daytime's Top 5 programs, marking the 16th week running the net has ranked at least 3 shows among the upper echelon: "General Hospital" (No. 2, 1.4 rating/923,000), "The View" (No. 3, 1.3 rating/884,000), "One Life to Live" (No. 4T - 1.2 rating/821,000) and "All My Children" (No. 4T, 1.2 rating/804,000).

* Hitting a four-month high in Women 18-34 (since week of 2/25/08) and a six-week high in Women 18-49 (since week of 6/2/08), "All My Children" increased its margin of victory over time period rival NBC's "Days of Our Lives" (1:00 - 2:00 p.m.) week to week, defeating the time period rival by 7% (273,000 vs. 254,000) and by 18% (804,000 vs. 679,000), respectively. In Total Viewers, "All My Children" outdrew "Days of Our Lives" by 6% in Total Viewers (2.67 million vs. 2.52 million).

* Ranking among Daytime's Top 5 programs for the 15th straight week in target young women, "One Life to Live" topped CBS' "As the World Turns" (2:00 - 3:00 p.m.) head to head by 50% in Women 18-34 (297,000 vs. 198,000), by 20% in Women 18-49 (821,000 vs. 687,000) and by 2% in Total Viewers (2.76 million vs. 2.71 million).

* "General Hospital" overshadowed CBS' "Guiding Light," surpassing the time period competitor (3:00 - 4:00 p.m.) by an impressive 87% in Women 18-34 (348,000 vs. 186,000), by 39% in Women 18-49 (923,000 vs. 662,000) and by 20% in Total Viewers (2.83 million vs. 2.35 million).

Following are the Daytime Lineup averages, plus Top 5 Programs Ranks - Week of July 21, 2008:

Daytime Rank: Total Viewers Women 18-49 (Rtg/000s)

No. 1 CBS 3.63 million No. 1 ABC 1.3/858,000

No. 2 ABC 2.95 million No. 2 CBS 1.2/793,000

No. 3 NBC 2.52 million No. 3 NBC 1.0/679,000

Top 5 Daytime Programs in Women 18-49 (rank based on rating)

Program Net Rtg/000s

The Young & the Restless CBS 1.8/1.16 million

General Hospital ABC 1.4/923,000

The View ABC 1.3/884,000

One Life to Live ABC 1.2/821,000

The Bold and the Beautiful CBS 1.2/815,000

All My Children ABC 1.2/804,000

Source: NTI, Live + Same Day (Current Week: 7/21-7/27/08. All ranks are based on rating unless otherwise noted All percent changes based on 000s.)

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RoseVioletDaisy Newbie

RoseVioletDaisy

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If the writing for GL continues to improve and the mistakes that were made over the last year continue to be corrected, I see no reason why GL wouldn't pass DOOL, especially given the huge disadvantage for DOOL being off the air for two weeks+. Hasn't Days usually had trouble recovering ratings in the wake of the Olympic breaks?

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