From Nelson Branco's latest SUDS Report.

http://tvguide.sympatico.msn.ca/The+Suds+R...lson.htm?isfa=1

INDUSTRY 411: Soaps are almost a billion-dollar industry

Wanna know how much cashola advertisers spend on soap operas? In 2007, they spent about $870.6 million, according to TNS Media Intelligence. How does that compare to previous years? In 2003, advertisers spent about $967.9 million on the same serials.

The report claims Y&R did not lose any money from 2006, but Days of Our Lives, Sony’s other soap property, dropped dramatically in revenue from $97.5 million in 2007 from nearly $130 million in 2003! Poor Deidre Hall (Marlena, Days)!

Paying 4 Head Writers, and 2 EPs at once sure doesn't help!

Yes, it's wild. I find it delicious revenge that Days is still paying JER to this day! hehehe

Startling? I don't think so...

Startling? I don't think so...

$67.5 million decline in ad revenue over a 4 year period when other soaps haven't lost as much is pretty startling, if you ask me.

That's ridiculous. Talk about mismanaged.

$67.5 million decline in ad revenue over a 4 year period when other soaps haven't lost as much is pretty startling, if you ask me.

Not if you see the way DOOL is managed. Mismanagement = loss. Plain and simple.

The profit for ABC soaps must be even more since they are owned and operated by ABC.

$67.5 million decline in ad revenue over a 4 year period when other soaps haven't lost as much is pretty startling, if you ask me.

I wish I had 67.5 million dollars right now.

I wish I had 67.5 million dollars right now.

I only need 6.75 million.

INDUSTRY 411: Soaps are almost a billion-dollar industry

Wanna know how much cashola advertisers spend on soap operas? In 2007, they spent about $870.6 million, according to TNS Media Intelligence. How does that compare to previous years? In 2003, advertisers spent about $967.9 million on the same serials.

The report claims Y&R did not lose any money from 2006, but Days of Our Lives, Sony’s other soap property, dropped dramatically in revenue from $97.5 million in 2007 from nearly $130 million in 2003! Poor Deidre Hall (Marlena, Days)!

From Nelson Branco's latest SUDS Report.

http://tvguide.sympatico.msn.ca/The+Suds+R...lson.htm?isfa=1

With 9 soaps until recently, this means that the average soap earned about $100 million in ad revenue.

Sounds great, eh?

But that is less that $2 million/week.

And these shows COST more than $2 million/week to make, right?

That explains why we're in doom-and-gloom days. Or is my thinking wrong somehow?

With 9 soaps until recently, this means that the average soap earned about $100 million in ad revenue.

Sounds great, eh?

But that is less that $2 million/week.

And these shows COST more than $2 million/week to make, right?

That explains why we're in doom-and-gloom days. Or is my thinking wrong somehow?

Y&R costs 1.25 million a week. So if Y&R earns the average (which it wouldn't since it's at the top of the ratings and does well in the demos) it easily clears a 750,000 a week profit. That's 39 million dollars in profit a year.

Yes, it's wild. I find it delicious revenge that Days is still paying JER to this day! hehehe

Can someone explain that to me? why is DAYS still paying JER?

Can someone explain that to me? why is DAYS still paying JER?

Apparently JER had an iron clad multi-year contract with DAYS and he was fired before it expired. So, Corday has to pay him off the remainder of his contract.

Edited July 26, 200817 yr by Y&RWorldTurner