April 2-6, 2007

[Toups]

If you're going to copy/paste, please credit.

Numbers are based on Live+Same Day ratings

Ratings for the week April 2-6, 2007

(Compared to Last Week/Compared to Last Year)

[Total Viewers

1. Y&R 5,379,000 (+169,000/+97,000)

2. B&B 3,769,000 (-47,000/-213,000)

3. GH 3,272,000 (+45,000/-234,000)

4. AMC 3,009,000 (+36,000/-85,000)

5. ATWT 2,996,000 (-76,000/-193,000)

6. OLTL 2,901,000 (-72,000/-301,000) <------- new low

7. GL 2,757,000 (+135,000/+57,000)

8. DAYS 2,610,000 (-164,000/-635,000) <------ new low

9. PSNS 1,780,000 (+99,000/-246,000)

HH

1. Y&R 4.1/14 (+.2/same)

2. B&B 2.9/10 (same/-.1)

3. GH 2.5/8 (same/-.3)

4. AMC 2.4/8 (+.1/-.1)

5. ATWT 2.3/8 (same/-.2) <------ ties low rating

5. OLTL 2.3/8 (same/-.2) <------ ties low rating

7. DAYS 2.1/7 (same/-.5) <------ ties low rating

7. GL 2.1/6 (+.1/same)

9. PSNS 1.4/5 (+.1/-.2)

Women 18-49 Viewers

1. Y&R 1,185,000 (+26,000/-244,000)

2. GH 1,160,000 (+7,000/-143,000)

3. OLTL 994,000 (+34,000/-212,000)

4. AMC 948,000 (+24,000/-258,000)

5. DAYS 873,000 (-42,000/-392,000)

6. B&B 800,000 (-67,000/-221,000)

7. GL 760,000 (+5,000/-5,000)

8. ATWT 725,000 (-72,000/-142,000)

9. PSNS 693,000 (+5,000/-245,000)

Women 18-49 Rating

1. Y&R 1.8/12 (same/-.4)

1. GH 1.8/11 (same/-.2)

3. OLTL 1.5/10 (same/-.3) <---- ties low rating

4. AMC 1.4/9 (same/-.4) <------ ties low rating

5. DAYS 1.3/9 (-.1/-.6) <------ ties low rating

6. B&B 1.2/8 (-.1/-.4) <------- ties low rating

6. GL 1.2/7 (+.1/same)

8. PSNS 1.1/7 (+.1/-.3)

8. ATWT 1.1/7 (-.1/-.2) <------ ties low rating

Girls 12-17 Viewers

1. Y&R 91,000 (+34,000/+79,000)

2. GH 87,000 (+43,000/+36,000)

3. AMC 61,000 (+41,000/+28,000)

4. OLTL 57,000 (+34,000/+13,000)

5. PSNS 55,000 (+30,000/+19,000)

6. DAYS 53,000 (+28,000/+17,000)

7. ATWT 50,000 (+15,000/+44,000)

8. B&B 49,000 (+19,000/+33,000)

9. GL 35,000 (+17,000/+31,000)

Women 18-34 Rating

1. Y&R 1.4/9 (same/-.3)

2. DAYS 1.3/8 (same/-.7)

2. GH 1.3/8 (same/-.1)

4. PSNS 1.1/7 (-.1/-.5)

4. OLTL 1.1/7 (+.1/-.1)

6, AMC 1.0/6 (same/-.3)

7. B&B 0.9/6 (same/-.2)

8. ATWT 0.8/5 (same/-.2)

8. GL 0.8/5 (+.1/-.1)

Men 18+ Viewers

1. Y&R 1,222,000 (+7,000/-23,000)

2. B&B 796,000 (-22,000/-136,000)

3. ATWT 607,000 (-3,000/-86,000)

4. GL 570,000 (+59,000/-14,000)

5. AMC 564,000 (-40,000/+22,000)

6. GH 551,000 (-18,000/-12,000)

7. DAYS 484,000 (-48,000/-183,000)

8. OLTL 469,000 (-83,000/-42,000)

9. PSNS 358,000 (+2,000/-17,000)

----------------------------------------

Day-To-Day Ratings - HH/Total Viewers

AMC

Monday: 2.4/3,041,000

Tuesday: 2.5/3,120,000

Wednesday: 2.4/2,870,000

Thursday: 2.3/3,030,000

Friday: 2.2/2,982,000

ATWT

Monday: 2.2/2,965,000

Tuesday: 2.3/2,882,000

Wednesday: 2.2/2,872,000

Thursday: 2.4/3,184,000

Friday: 2.3/3,077,000

B&B

Monday: 2.8/3,688,000

Tuesday: 2.7/3,463,000

Wednesday: 2.7/3,575,000

Thursday: 3.1/4,129,000

Friday: 3.0/3,992,000

DAYS

Monday: 2.0/2,517,000

Tuesday: 2.1/2,682,000

Wednesday: 2.2/2,740,000

Thursday: 2.0/2,523,000

Friday: 2.0/2,585,000

GH

Monday: 2.6/3,361,000

Tuesday: 2.5/3,155,000

Wednesday: 2.6/3,297,000

Thursday: 2.5/3,234,000

Friday: 2.5/3,311,000

GL

Monday: 1.9/2,576,000

Tuesday: 1.9/2,448,000

Wednesday: 2.1/2,850,000

Thursday: 2.1/2,863,000

Friday: 2.2/3,051,000

OLTL

Monday: 2.3/2,975,000

Tuesday: 2.3/2,832,000

Wednesday: 2.3/2,825,000

Thursday: 2.2/2,984,000

Friday: 2.2/2,888,000

PSNS

Monday: 1.3/1,709,000

Tuesday: 1.4/1,795,000

Wednesday: 1.4/1,773,000

Thursday: 1.4/1,692,000

Friday: 1.4/1,930,000

Y&R

Monday: 4.1/5,253,000

Tuesday: 3.7/4,763,000

Wednesday: 3.9/5,243,000

Thursday: 4.3/5,703,000

Friday: 4.4/5,926,000

[Lskreet]

Final Standings

1.(1) Y&R 4.1 (+.2)

2.(2) B&B 2.9 (SAME)

3.(3) GH 2.5 (SAME)

4.(4) AMC 2.4 (+.1)

5.(4) OLTL 2.3 (SAME)

5.(4) ATWT 2.3 (SAME)

7.(7) DOOL 2.1 (SAME)

7.(8) GL 2.1 (+.1)

9.(9) PSNS 1.4 (+.1)

ABC

AMC

Monday 2.4

Tuesday 2.5

Wednesday 2.4

Thursday 2.3

Friday 2.2

GH

Monday 2.6

Tuesday 2.5

Wednesday 2.6

Thursday 2.5

Friday 2.5

OLTL

Monday 2.3

Tuesday 2.3

Wednesday 2.3

Thursday 2.2

Friday 2.2

CBS

ATWT

Monday 2.2

Tuesday 2.3

Wednesday 2.2

Thursday 2.4

Friday 2.3

B&B

Monday 2.8

Tuesday 2.7

Wednesday 2.7

Thursday 3.1

Friday 3.0

GL

Monday 1.9

Tuesday 1.9

Wednesday 2.1

Thursday 2.1

Friday 2.2

Y&R

Monday 4.1

Tuesday 3.7

Wednesday 3.9

Thursday 4.3

Friday 4.4

NBC

DOOL

Monday 2.0

Tuesday 2.1

Wednesday 2.2

Thursday 2.0

Friday 2.0

Passions

Monday 1.3

Tuesday 1.4

Wednesday 1.4

Thursday 1.4

Friday 1.4

Daytime Insights

ABC ranked 1st for the week in women 18-49 rating (1.5), followed by CBS (1.3) and NBC (1.2). NBC

was #1 among women 18-34 (1.2), followed by ABC (1.0) and CBS (0.9). ABC was 1st in women 25-54

(1.8), followed by CBS (1.5) and NBC (1.3).

Compared to the prior twenty-eight weeks of the season, NBC was down -0.3 in women 18-49 and women

18-34, and was off -0.2 in women 25-54. NBC matched its all-time low in women 18-49 for the 6th

week in a row. DAYS matched its all-time lows in women 18-49 (1.3) and women 25-54 (1.5, for the

5th week in a row).

CBS was down -0.1 in women 18-49 and -0.2 in women 25-54 vs. its season-to-date averages, while

women 18-34 was flat. This was an all-time low for CBS among women 25-54. PRICE II drew its lowest

weekly women 25-54 delivery since 12/11/06 (also a 1.4).

ABC was off -0.2 in women 18-49 and women 18-34 vs. the prior twenty-eight weeks, while women 25-54

was down -0.3. This was the network's lowest women 18-34 rating since the week of 3/27/06 (also a

1.0) and its lowest women 25-54 rating since the week of 8/28/06 (also a 1.8). THE VIEW, which

aired all repeats this week, drew season-lows in women 18-34 (0.8), 18-49 (1.1), and 25-54 (1.5),

well below its season averages in all three demos.

In women 18-49, DAYS OF OUR LIVES (1.3) ranked #5 this week (tied with PRICE II), while PASSIONS

(1.1) ranked #9 (tied with AS THE WORLD TURNS, PRICE I, and THE VIEW). Among women 18-34, DAYS

(1.3) ranked 2nd (tied with GENERAL HOSPITAL), while PASSIONS (1.1) was 4th (tied with ONE LIFE TO

LIVE). For women 25-54, DAYS (1.5) ranked #5 (tied with BOLD & THE BEAUTIFUL and THE VIEW) and

PASSIONS (1.1) ranked #12. For the season to date, Most Current time-shifted data, DAYS is the #1

Daytime program in women 18-34, while PASSIONS is #3 (tied with YOUNG & THE RESTLESS).

The most time-shifted Daytime program of the week was YOUNG & THE RESTLESS, which received a +0.15

lift from Live to Live + Same Day in women 18-49 rating, closely followed by DAYS OF OUR LIVES

(+0.14). Note that DAYS increased +12% from Live to Live + Same Day, more than any other broadcast

daytime program. The remaining Daytime serials received a Live to Live + Same Day lift of between

+0.02 to +0.07. THE VIEW was up +0.02 from Live to Live + Same Day in women 18-49, while PRICE I

and PRICE II both increased +0.01.

For the season-to-date, Most Current data, in women 18-49, NBC (1.5) and CBS (1.4) were both down

-0.1 versus the comparable period last year, while ABC (1.7) was flat. In women 18-34, NBC (1.5)

was down -0.3, CBS (1.0) was off -0.2, and ABC (1.3) was up +0.1. For women 25-54, NBC (1.6) and

ABC (2.1) were both flat, while CBS (1.7) was off -0.1. Among the NBC programs, DAYS OF OUR LIVES

was down -0.2 and PASSIONS was off -0.1.

DVR sample as of 4/8/07: 1245 homes (15.4% of sample)

[PAsoapfan]

WOW these numbers suck for all shows.

I hope AMC rebounds next week and passes GH this week has been really awesome for AMC.

Robert

[winterguy125]

My poor ATWT, looks like we are getting closer to a 2.2, if not for Y&R's strong ratings on Thursday and Friday it probably would have been

[Y&RWorldTurner]

Once again, horrible week for soaps . . .

Y&R should rise more next week, since this week has been the best week the show has had in a while. Looks like B&B and GH are further deteriorating.

AMC, ATWT, and OLTL are all in the crapper, I guess that's the price you pay for putting on crap all week.

Also, Poor Days, the show can never catch a break from it's bad ratings streak. I don't care who tries to spin it, Days has been stuck in that #7 position for a while now, that's not a good sign.

[Lskreet]

Yeah it's crazy how the numbers for all the soaps are down. This isn't good news heading into sweeps.

[Ponz]

So that's a +.2 gain for Y&R and +.1 gains for AMC, GL & Pass. All others the same.

I'm glad DAYS didn't drop to a new low (in HH anyway). I'm also glad the offensive Sami & Elvis scenes on Thurs/Friday got the numbers they deserved.

[cal3]

With the rumor that none of the overnights for OLTL for last week were over 2.2 it makes you wonder just how low some of those 2.3's are and how close to a 2.2 OLTL was. Sad thing is those numbers are better than they deserve.

[Ryan]

Ouch.....and the bleeding continues. They'd better rush the big 4 on screen as soon as possible.

I will say this though....DAYS ratings have bled ever since NBC announced it would probably not be picked up after 2009.

[Ryan]

And Damn.....GL fell past a 2.0 for like the first time in two years. Say what you want about GL, they've been holding steady at a 2.1-2.0 for a long time.

[Ridge]

At least some soaps rose this week and DAYS knows what it has to do to get those ratings up.

[Carolyn1980]

I wouldn't be surprised to see DAYS fall behind GL next week. Look at the Thurs/Fri ratings for both shows. GL had a 2.1 and 2.2 (trending up), while DAYS had a 2.0 both days (trending down). If the trend continued into this current week, GL will surpass DAYS.

[Ponz]

Corday's interview was nice but the ratings aren't going to rebound until TPTB give viewers an on-screen reason to tune back in. Last week was exactly the same characters in the same repetitive stories. Jack's return could have drawn a slight bump but it wasn't promoted at all and his scenes were random and anti-climactic.

[Ridge]

I know that argument has been floating around too, I think that may have contributed to some of it, but not all. Not everyone knows that DAYS is going to be cancelled in '09. It also doesn't explain the transient rises the show had. The problem is the show itself. I think once it gets fixed the ratings will go up. If the show improves a lot and the ratings are still bleeding then I'd say that those viewers are not finding it worthy of investment.

If DAYS was as awesome as it should be and the news was contributing I think it would be hovering around where OLTL or AMC is not with GL.

[usetobeasoapfan]

ITA!

NBC shot themselves in the foot either on purpose or stupidity! I'm really surprised that Y/R hasn't increased in HH due to this.